DemandScience vs. Madison Logic Platform

DemandScience

131 Reviews and Ratings

Madison Logic Platform

9 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
DemandScience	Score9.8 out of 10	N/A	DemandScience is a data-driven marketing platform that offers lead generation and data services that accelerate the technology sales process by identifying intent among technology buyers. Founded in 2009, DemandScience helps marketers meet the ever-changing demands of B2B sales.	N/A
Madison Logic Platform	Score6.3 out of 10	N/A	The Madison Logic Platform is an account-based marketing product that includes an ABM-centric data management platform (DMP) that allows users to target ads and other content on an account basis. Activate ABM integrates with the user's CRM and Marketing Automation platforms, and leverages the vendor's network of 1,600+ B2B publishers for content syndication.	N/A

Pricing

DemandScience

Madison Logic Platform

No answers on this topic

No answers on this topic

Pricing Offerings
DemandScience	Madison Logic Platform
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

No setup fee

No setup fee

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Community Pulse
Key User Insights
	DemandScience	Madison Logic Platform
Considered Both Products	DemandScience Verified User Chose DemandScience I personally prefer the Madison Logic Platform over the DemandScience Activate program. This is mainly due to the fact that I like their platform better and it is very easy to use. However, from a performance standpoint, the DemandScience Activate leads perform well and are … Incentivized Helpful? Verified User Chose DemandScience I would say it is similar to Madison Logic when it comes to the quality of leads and customer service. We are yet to see results coming from GumGum's contextual approach but from a content syndication perspective they are one of the more reliable ones out there, especially for … Incentivized Helpful? Verified User Chose DemandScience All vendors have their strengths and weaknesses. Due to the scale of activity we do on behalf of our clients, we tend to always use a basket of vendors to deliver the lead volumes we require. DemandScience is always on the preferred partner list and will thus be considered for … Incentivized Helpful? Verified User Chose DemandScience Again, the main draw to DemandScience was primarily the Scale available across all markets we attempted to target and garner leads from. Incentivized Helpful? Ying Cui Chen Digital Activation Manager in Marketing at HP (Consumer Electronics, 10,001+ employees) Chose DemandScience DemandScience has better leads quality Incentivized Helpful? Verified User Chose DemandScience We chose DemandScience because we had heard good things about them and liked the content they produced. I would say that DemandScience is less advanced or mature than these other two. The other two have capabilities that either ensure quality or help us nurture the lead to a … Incentivized Helpful? Verified User Chose DemandScience I evaluate other products as having a similar standing as DemandScience Activate in terms of quality and value. It seems difficult to differentiate from other competitors at this time. I chose to work with them as I typically work with a variety of vendors over a period of time … Incentivized Helpful?	Madison Logic No answer on this topic
	Would buy again
	No answers on this topic	No answers on this topic
	Delivers good value for the price
	No answers on this topic	No answers on this topic
	Happy with the feature set
	No answers on this topic	No answers on this topic
	Lived up to sales and marketing promises
	No answers on this topic	No answers on this topic
	Implementation went as expected
No answers on this topic	No answers on this topic

Features

DemandScience

Madison Logic Platform

Comparison of Content Reporting & Analytics features of DemandScience and Madison Logic Platform
Feature	DemandScience 7.8 17 Ratings	Madison Logic Platform - Ratings
Audience profiling and targeting	8.617 Ratings	00 Ratings
Content performance analytics	7.614 Ratings	00 Ratings
Campaign optimization dashboard	7.210 Ratings	00 Ratings

User Ratings
	DemandScience	Madison Logic Platform
Likelihood to Recommend	7.6 (75 ratings)	10.0 (2 ratings)
Likelihood to Renew	6.0 (2 ratings)	- (0 ratings)
Usability	6.9 (3 ratings)	- (0 ratings)
Support Rating	5.0 (69 ratings)	- (0 ratings)
Implementation Rating	1.5 (3 ratings)	- (0 ratings)