DemandScience vs. SnapApp Interactive Content Marketing (discontinued)

DemandScience is great if you are looking for the ability to target very specific titles, roles, companies, etc., and receive high quality leads. They have an incredible scale compared to other partners my team has worked with, but their leads also perform very well down the funnel. This is not always the case because oftentimes, a partner will have room to scale well, but the leads are colder. I'm really impressed with how well DemandScience targets and also with how quickly they respond to me when I have any questions. Recently, my DemandScience rep reached out because he wanted to get our targeting more honed in on our ideal customer. He wanted to work with me to see down-funnel data (where possible and allowed) so that we could create a more targeted campaign. Other partners have never put this kind of time into our partnership.

Incentivized

Delivering appropriate content to your audience is easy and easy to increase reach. In its field, Snapapp excels. According to me, the ABM tracking is one of the most useful features. I can track my organization's strengths and weaknesses and work on them simultaneously. Through Audience intelligence I can analyse what engages my audience and whats not.

Incentivized

• Client Service/ Account Management
• Flexible in terms of reporting and can provide more than one per week
• Prompt in turning around previews and other client deliverables
• Competitive pricing and good coverage across EMEA markets and Middle East
• Access to senior decision makers in the business

Incentivized

• SnapApp's platform is relatively user-friendly with customization options that are tailored to each 'type' of content. It's difficult to break or alter something that will negatively affect your asset.
• There are infinite possibilities for branding including options to upload your own buttons, logos, graphics and choose your own colors to align with unique brand standards.
• It's fairly easy for new users (with a minimum level of technical knowledge) to pick up the skills needed to create a basic SnapApp.

• Management and attention to detail - several items slip through the cracks.
• Coordination between account management and invoicing has been sloppy.
• Better intent data to match profiles.
• Connecting the download to the actual sponsor - often heard, "We never downloaded XYZ."

Incentivized

• There are only a few limited software integrations for SnapApp, so it needs to upgrade itself.
• I didn't like the Font colours its not that attractive as it should be.
• Mobile content looks different from desktop content

Incentivized

It works well for lead generation but renewal will depend on the strategy and budget at the point we need to renew to see if it will align.

Incentivized

We recently decided not to renew our use of SnapApp. Due to the lack of integration with our version of Eloqua (without an added cost), we determined this was not where we wanted to spend our marketing dollars. We are also streamlining our data collection processes, expanding our employee numbers, and working towards other goals as a marketing department as a company. SnapApp just didn't help us meet those goals

The leads were pretty straight forward. However, their appointment setting did not integrate well into our system and many of the meetings didn't occur. I had to chase a lot of prospects and many times Demand Science didn't provide direct dials.

Incentivized

The DemandScience Activate CSM team is always helpful and attentive to our organization's needs and goals. We receive thorough attention and detail from the team through regular touch bases and a standard reporting cadence. The team always asks where they can improve, and works to provide insights that matter to our organization and help us to try new things.

Incentivized

Real team standing behind the product.

Incentivized

They did extremely well. However, our executives did a poor job in defining our ICP so we didn't get the maximum benefit out of it.

Incentivized

Demand Science was less expensive when quoting cost per lead than Tech Target. Other than that, the program sounded almost the same. I selected Demand Science because I was price sensitive while trying to test whether the tactic of content syndication was effective for us.

Incentivized

We did not review any other apps like this in the lead generation space. They cold called us and this seemed like a good test to get leads in our younger demographic where we have had issues bringing in new leads. I am not sure what other options there are in this space besides BuzzFeed.

Incentivized

• Delivered quality leads that had engaged with our top of funnel content
• Added quality contacts to our marketing database
• Cost per lead slightly higher than some other vendors
• Quick to set up, launch and deliver the campaign once everything in place
• Excellent account management and named-person support

Incentivized

• More qualified leads.
• More intelligent, productive convos w potential patients.
• Fabulous forms.
• Probably 6 pct uptick in sales close last year.

Incentivized