Swydo, by DialogTech vs. Oracle Moat Measurement

Swydo, by DialogTech is great for monitoring your ad spend, reporting on ads, and combining it all into an easy-to-read report. Swydo, by DialogTech is not able to show organic social media metrics, so for us, it is not a complete report of our campaigns because we prefer to include metrics of related social posts.

Incentivized

Moat Analytics is great when it comes to breaking down how creatives and total ad campaigns have performed. It gives us insight on what we can suggest to the client on what they can do better next time or continue to do that seemed to have attracted the most amount of interactions and clicks. Right now we do not use Moat for breaking down video metrics.

Incentivized

• pulls data from multiple sources into easy-to-read reports
• Allows for customization
• Automates and sends reports

Incentivized

• Breaks down how well each creative has done in a campaign.
• Allows us to see the progress of a campaign through its time live.
• Can easily be organized to pull the data you're looking for.
• Can export into an excel doc to then dig deeper and format and look at data outside of Moat.

Incentivized

• The interface has a bit of a learning curve.
• Because you're directly accessing an API, there is some experimentation needed to get the data that you want.

Incentivized

• I’ve experienced some issues exporting reports into an Excel doc and have to manually copy and paste data with can be very time-consuming.
• You have to manually wrap video tags with the MOAT pixel which can be a tedious process.
• Video and display are in separate interfaces so you have to export separately and then consolidate into one report.

Incentivized

I've never found as good a combination of value and featured data as Swydo, by DialogTech. I think that Semrush is a great tool, especially for research. And I use some of their social media templates, but the report writer is nowhere near as robust as Swydo, by DialogTech. Supermetrics also has an okay product, but is nowhere near Swydo, by DialogTech's class. Even when I'm only reporting on one platform, I find that Swydo, by DialogTech, is often a better choice than the native report.

Incentivized

Moat and IAS seem to be front-runners to measure viewability in the digital media space. Using Moat allows you to measure a number of different metrics but is limited to viewability. IAS offers the same capabilities when it comes to viewability but in addition offers brand safety and ad fraud.

Incentivized

• Improved accuracy
• Countless hours saved over years because we use it for regular and ad-hoc reporting. The regular alone is ~5 hours/week.
• Clients who haven't seen this kind of comprehensive reporting are wowed and thrilled.

Incentivized

• It has given the media and analytics team more granular metrics to measure for campaigns that may have awareness objectives and no KPIs.
• Measuring view ability ensures that clients media dollars are being viewed by the targeted audience.
• Moat allows you to gain metrics that can be very insightful and how users are interacting with placements, creative, etc.

Incentivized