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Swydo, by DialogTech

Score8 out of 10

6 Reviews and Ratings

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What is Swydo, by DialogTech?

Swydo, now from DialogTech (acquired January 2018) is a reporting, monitoring and workflow sofware application for online marketers, designed to allow users to create professional online marketing reports and dashboards, save time and show impact.

Categories & Use Cases

Reviews

What users are saying about Swydo, by DialogTech.
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All your advertising metrics in one place

Incentivized
Verified User
Project Manager in Marketing (51-200 employees employees)

Use Cases and Deployment Scope

I use Swydo, by DialogTech to collect analytics from multiple sources and create reports to share within our organization. Typically, we run ad campaigns across multiple platforms and need one place to pull all the data so we can analyze return on investment.

Pros

  • pulls data from multiple sources into easy-to-read reports
  • Allows for customization
  • Automates and sends reports

Cons

  • I would love the see the ability to pull data from organic social posts
  • I would love to see metrics from Twitter Ads

Return on Investment

  • I'm no longer chasing down metrics for my ad campaigns across different platforms
  • I can see exactly the metrics that are important to me in one place
  • I can automate reports and schedule them to be delivered to others

Alternatives Considered

CoSchedule Marketing Suite

Other Software Used

Salesforce Lightning Platform

Best In Class for Reporting; Always Recommended

Incentivized
George BounacosView profile
COO in Marketing at Silver Beacon Marketing (1-10 employees employees)

Pros

  • Great product that produces results people use.
  • Fantastic pricing creating a good value.
  • Outstanding customer service--fast and friendly.
  • Constant evolution with new features added all the time.

Cons

  • The interface has a bit of a learning curve.
  • Because you're directly accessing an API, there is some experimentation needed to get the data that you want.

Most Important Features

  • SEO, social, advertising, and tech on the same report/dashboard
  • Automated reporting emailed directly to stakeholders as PDF or link.
  • Set it once and forget it

Return on Investment

  • Improved accuracy
  • Countless hours saved over years because we use it for regular and ad-hoc reporting. The regular alone is ~5 hours/week.
  • Clients who haven't seen this kind of comprehensive reporting are wowed and thrilled.

Alternatives Considered

Semrush and Supermetrics

Other Software Used

Semrush, Google Analytics, StatCounter