TrustRadius: an HG Insights company

DirectIQ vs. Emma by Marigold

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    DirectIQ

    Score8 out of 10
    N/ADirectIQ, a New York based email marketing company founded in 2008, offers their flagship platform for use by smaller companies who need the core features of list management, email and campaign creation and management, and reporting and a modest price. DirectIQ also connects campaigns to social networking spaces (e.g. Twitter) and integrates with popularly used programs for contact & file management, and metrics (e.g. Google Analytics, Dropbox, Freshbooks, etc.). The platform is extensible via…

    $12

    per month

    Emma by Marigold

    Score9.4 out of 10
    N/AEmma by Marigold is an email marketing solution. Its key features include mobile-ready design templates, email automation, audience segmentation, and dynamic content. The software includes integration with third-party CRM solutions, ecommerce platforms, and social networks.

    $500

    per year per user

    Pricing
    DirectIQEmma by Marigold
    Editions & Modules
    No answers on this topic
    Basic
    $500
    per year per user
    Offerings
    Pricing Offerings
    DirectIQEmma by Marigold
    Free Trial
    NoYes
    Free/Freemium Version
    YesNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Features
    DirectIQEmma by Marigold
    Email & Online Marketing
    Comparison of Email & Online Marketing features of DirectIQ and Emma by Marigold
    Feature
    DirectIQ
    -
    Ratings
    Emma by Marigold
    9.1
    31 Ratings
    WYSIWYG email editor00 Ratings8.024 Ratings
    Dynamic content00 Ratings9.025 Ratings
    Ability to test dynamic content00 Ratings9.024 Ratings
    A/B testing00 Ratings9.024 Ratings
    Mobile optimization00 Ratings9.029 Ratings
    Email deliverability reporting00 Ratings10.031 Ratings
    List management00 Ratings10.031 Ratings
    Triggered drip sequences00 Ratings9.021 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of DirectIQ and Emma by Marigold
    Feature
    DirectIQ
    -
    Ratings
    Emma by Marigold
    10.0
    31 Ratings
    Dashboards00 Ratings10.030 Ratings
    Standard reports00 Ratings9.931 Ratings
    Custom reports00 Ratings10.019 Ratings
    User Ratings
    DirectIQEmma by Marigold
    Likelihood to Recommend
    -
    (0 ratings)
    8.0
    (32 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    9.5
    (5 ratings)
    Usability
    -
    (0 ratings)
    10.0
    (2 ratings)
    Support Rating
    -
    (0 ratings)
    2.0
    (1 ratings)
    Implementation Rating
    -
    (0 ratings)
    7.0
    (1 ratings)