DiscoverOrg (discontinued) vs. D&B Hoovers

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
DiscoverOrg (discontinued)
Score 6.0 out of 10
N/A
Capabilities of the former DiscoverOrg product are now supplied by ZoomInfo, since the merger of DiscoverOrg and ZoomInfo into a single brand in 2019.N/A
D&B Hoovers
Score 8.3 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Pricing
DiscoverOrg (discontinued)D&B Hoovers
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
DiscoverOrg (discontinued)D&B Hoovers
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
DiscoverOrg (discontinued)D&B Hoovers
Considered Both Products
DiscoverOrg (discontinued)
Chose DiscoverOrg (discontinued)
datafox - has better company data, but no contacts, technology data was about the same
duns-bradstreet - good company data, ZoomInfo company data is not as accurate
Chose DiscoverOrg (discontinued)
ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and …
Chose DiscoverOrg (discontinued)
We evaluated ZoomInfo prior to them merging with DiscoverOrg and went with DiscoverOrg due to the UI/UX.
Chose DiscoverOrg (discontinued)
Better service with the filters and email append. And also cheaper than other services we have considered.
Chose DiscoverOrg (discontinued)
We have recently switched over to ZoomInfo and I believe that Zoominfo is the superior sales intelligence tool. They have a larger database with more accurate data as well as additional features, such as form complete and websites.
Chose DiscoverOrg (discontinued)
Our firm specializes in working with advertising/marketing agencies, where Winmo is a dominant sales intelligence tool. DiscoverOrg has more extensive company and prospect data, especially in B2B and pharma industries. However, Winmo has more extensive CPG data, and partnership …
Chose DiscoverOrg (discontinued)
We looked at a few other providers like Seamless.ai and Dun & Bradstreet but no one really had the [breadth] of info.
Chose DiscoverOrg (discontinued)
DiscoverOrg stand at top and ZoomInfo is also good, but the recent acquisition of it by DiscoverOrg doesn't leave any doubt not to use DiscoverOrg. DiscoverOrg has the best data in terms of companies and also with different locations( depends on which country/territory your …
Chose DiscoverOrg (discontinued)
DiscoverOrg is enterprise-level ready - from its detailed filtering, sales-minded UI/UX, amazing CSM's and AM's, easy SFDC integration, to automatically updating your sales databases with better contact information.
Chose DiscoverOrg (discontinued)
data.com and Zoom Info have integrated with DiscoverOrg. Now DiscoverOrg is much more expensive, but the data is very similar to data.com/Zoom Info. What you are paying for is the ease of use and some perks like having some LinkedIn URLs available in DiscoverOrg. When all is …
Chose DiscoverOrg (discontinued)
Previously, DiscoverOrg fell behind LeadIq on the user-friendliness and breadth of the information side. After merging with Zoominfo, I must say that Zoominfo plus DiscoverOrg cannot be beaten. They have a very slick user interface, contact information for companies as small as …
Chose DiscoverOrg (discontinued)
We reviewed one of their competitors but DiscoverOrg's user interface, their amount of contact and account data, and their overall ease of use were all reasons we went with them. They were a little more expensive but having access to intent keyword data and org charts is what …
Chose DiscoverOrg (discontinued)
I would say that DiscoverOrg had the most extensive database by far and was the most accurate of the three.
Chose DiscoverOrg (discontinued)
We use Lead Forensics for tracking site visits and have seen contact data available in the LF system. Not sure how to validate the data LF is providing, so we've elected to stick with DiscoverOrg with regard to data sources, and are interested in site visit tracking as well.
Chose DiscoverOrg (discontinued)
So we switched from ZoomInfo to DiscoverOrg before they merged into one company. Now both solutions are combined, so there is not a multitude of vendors in the data/sales intelligence space. Originally we switched off ZoomInfo because we didn't like their "tokens for lead" …
Chose DiscoverOrg (discontinued)
DiscoverOrg has significantly more contact information, organizational charts and more insightful data that the sales team can use.
Chose DiscoverOrg (discontinued)
Depending on the field you are in that is why you choose DiscoverOrg. For HR department information, DiscoverOrg definitely had the best content and information but if you are looking for more healthcare based then Definitive might be the way to go. I would recommend getting a …
Chose DiscoverOrg (discontinued)
Moot point now that DiscoverOrg purchased ZoomInfo.
Chose DiscoverOrg (discontinued)
In my previous position (not at this company) I exclusively used Raiser's Edge (and Raiser's Edge NXT). I still work within the nonprofit world and find both of these tools useful. In my current position however, it makes more sense to use Hubspot CRM and DiscoverOrg rather …
Chose DiscoverOrg (discontinued)
DiscoverOrg stacks up well against both tools as it is much faster to download lists, more accurate information, easier to use interface as it relates to accessing the lists that come through. With this tool compared to InsideView we were able to save the most time and saw the …
Chose DiscoverOrg (discontinued)
DiscoverOrg has always been a favorite of mine, I am daily on the tool to prospect to contact and to call into or email. Finding out budget or scoop (since the acquisition of Ranking is very good, even though I feel that the integration is not as good as when the tools were …
Chose DiscoverOrg (discontinued)
Quite frankly, based on my usage, the information at ZoomInfo was typically more accurate than the information at DiscoverOrg. Now that DiscoverOrg has acquired ZoomInfo, perhaps the accuracy of the data will improve.
Chose DiscoverOrg (discontinued)
They're for different use cases. As I explained before, DiscoverOrg has the most information in general. So if you are looking for leads in a wide set of industries, and a wide set of roles and levels within a company, DiscoverOrg is the best bet for that. If you have a …
D&B Hoovers
Chose D&B Hoovers
D&B has a lot better filters and accuracy of data when searching for leads
Chose D&B Hoovers
Zoominfo has much more rich data, longer lists of persons, and more accurate descriptions and estimation of business sizes, both in terms of revenue and personnel. However they are very focused on United States, so their coverage of other parts of the world is really limited. …
Chose D&B Hoovers
I currently use Lexis AI for similar work. I find Lexis AI to have better overall company summaries but it is a bit more over the top when it comes to reviewing site contacts and the like at a medium size company. D&B Hoovers streamlines this a bit but could take notes from …
Chose D&B Hoovers
I've used Candid GuideStar in the past, though for different reasons than D&B Hoovers. I mostly only use D&B Hoovers now and will continue to do so.
Chose D&B Hoovers
They are the imcubment for our company and though we have issues with D&B Hoovers their price to performace has been good and we plan to keep using them.

We do have other vendors that work in this space and D&B Hoovers does hold its own but I would say that they are just one …
Chose D&B Hoovers
THe most current updated information that we find is on Linkedin, especially in the case of finding people and their job titles,. Unfortunately no other contact information is provided, but when we use this and Hoovers and it very helpful. But there are very few tools that …
Chose D&B Hoovers
Honestly, we have not used any other system or product similar to Hoovers so I couldn't compare.
Chose D&B Hoovers
D&B Hoovers have more up-to-date information with regards to contact and business information in comparison to S&P Capital IQ Pro. The data regarding company size, revenue and contact details such as phone number, title, education level are more accurate in D&B Hoovers. …
Chose D&B Hoovers
We evaluated a few other tools including ZoomInfo, LinkedIn Sales Navigator, but D&B Hoovers emerged as the best overall fit for our hotel sales use case due to its depth of company data, broad industry coverage, and powerful geographic filtering capabilities. Our primary …
Chose D&B Hoovers
D&B Hoovers stacks up well against the other tools, however our teams tend to use a combination of all 3, depending on their area of focus.
Chose D&B Hoovers
All platforms are great and help a great deal, but D&B Hoovers is a dedicated space for whitespace and outreach. Also its a trustworthy referral internally at SAP when researching accounts and making GTM decisions.
Chose D&B Hoovers
D&B Hoovers really provides more in-depth business data and technographic insights, offering a wider scope of company information and more advanced analytical capabilities.
Chose D&B Hoovers
Crunchbase offers a similar product but is more tailored for start ups and small business. Even then it does not have the complexity that Hoovers offers.
Chose D&B Hoovers
Have not used other systems like D&B Hoovers in a very long time. Not broke so not going to fix it! It has all of the tools that I am looking for.
Chose D&B Hoovers
D&B Hoovers is A LOT better than PitchBook. It is much easier to navigate and the data is far more accurate. However, I think CoStar does a better job with real estate related data. Specifically, lease expirations, tenants and owners. These are important factors I look for in …
Chose D&B Hoovers
D&B Hoovers is more cost effective, and acts as a comprehensive data source, which is specially beneficial to teams like sales, where research and prospecting and lead gen is key
Chose D&B Hoovers
Honestly, because of our satisfaction with D&B Hoovers we have not actively looked into other alternatives in the last 8 years. We selected it originally because of the price, reputation, and we had a client using it at the time that recommended it.
Chose D&B Hoovers
Zoominfo has more accurate data and better functionality with its navigation tools. But Zoominfo is too expensive for us to use at this time.
Chose D&B Hoovers
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance …
Chose D&B Hoovers
For company data, D&B wins hands down. Contact and lead information is a toss-up. The information provided was usually a match to both, and I wouldn't say one was better than the other by a wide margin. It really depends on who you are researching. Both did not do well with …
Chose D&B Hoovers
Pitchbook has richer financial details which I am typically more interested in. D&B Hoovers search functionality is usually a little more reliable and the total size of database appears much much larger. I'd say Pitchbook goes an inch wide and a mile deep, whereas D&B Hoovers …
Chose D&B Hoovers
D&B Hoovers is more comprehensive overall, but may lack health-care specific data that these other solutions provide. D&B Hoovers is great for prospecting the direct to employer space.
Chose D&B Hoovers
D&B Hoovers is among the best in it's field!
Chose D&B Hoovers
we have both platforms and I use them interchangeably. D&B Hoovers is great because I can export more contacts. Zoom info is a bit more strategic with the use of filters like "with intent" and also has a better company overview page. Both are good platforms that can be used …
Features
DiscoverOrg (discontinued)D&B Hoovers
Prospecting
Comparison of Prospecting features of Product A and Product B
DiscoverOrg (discontinued)
8.1
Ratings
5% above category average
D&B Hoovers
8.3
Ratings
7% above category average
Advanced search8.60 Ratings8.20 Ratings
Identification of new leads8.40 Ratings7.70 Ratings
List quality7.60 Ratings8.20 Ratings
List upload/download8.40 Ratings8.40 Ratings
Ideal customer targeting7.30 Ratings8.20 Ratings
Load time/data access8.50 Ratings8.90 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
DiscoverOrg (discontinued)
8.1
Ratings
4% above category average
D&B Hoovers
8.3
Ratings
7% above category average
Contact information8.60 Ratings7.70 Ratings
Company information8.00 Ratings8.60 Ratings
Industry information7.70 Ratings8.60 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
DiscoverOrg (discontinued)
7.8
Ratings
5% above category average
D&B Hoovers
8.1
Ratings
9% above category average
Lead qualification process6.40 Ratings7.40 Ratings
Smart lists and recommendations7.00 Ratings7.90 Ratings
Salesforce integration8.90 Ratings7.90 Ratings
Company/business profiles7.80 Ratings8.40 Ratings
Alerts and reminders7.70 Ratings8.20 Ratings
Data hygiene7.80 Ratings7.80 Ratings
Automatic data refresh8.10 Ratings7.70 Ratings
Tags7.80 Ratings8.70 Ratings
Filters and segmentation8.40 Ratings8.80 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
DiscoverOrg (discontinued)
5.0
Ratings
39% below category average
D&B Hoovers
9.5
Ratings
24% above category average
Sales email templates5.00 Ratings10.00 Ratings
Append emails to records5.00 Ratings9.00 Ratings
Best Alternatives
DiscoverOrg (discontinued)D&B Hoovers
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
Lead411
Lead411
Score 9.1 out of 10
Medium-sized Companies
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.8 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
DiscoverOrg (discontinued)D&B Hoovers
Likelihood to Recommend
8.0
(0 ratings)
9.4
(0 ratings)
Likelihood to Renew
7.0
(0 ratings)
9.9
(0 ratings)
Usability
9.0
(0 ratings)
8.2
(0 ratings)
Availability
-
(0 ratings)
9.0
(0 ratings)
Performance
-
(0 ratings)
7.0
(0 ratings)
Support Rating
9.0
(0 ratings)
5.5
(0 ratings)
Online Training
-
(0 ratings)
10.0
(0 ratings)
Implementation Rating
-
(0 ratings)
8.1
(0 ratings)
Configurability
-
(0 ratings)
8.0
(0 ratings)
Ease of integration
-
(0 ratings)
10.0
(0 ratings)
Product Scalability
-
(0 ratings)
8.0
(0 ratings)
Vendor post-sale
-
(0 ratings)
8.0
(0 ratings)
Vendor pre-sale
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
DiscoverOrg (discontinued)D&B Hoovers
Likelihood to Recommend
Uses [of DiscoverOrg] include searching for prospects in accounts. Getting all of the relevant contact information in one place. Using the export button saves time by allowing you to select one or more leads to import into CRM. Sophisticated search allows for you to build lists, and export as above. Good support with various experts available to help you get started and get better at using it.
Read full review
D&B Hoovers is able to help immensely when doing a prospecting research regarding an industry or a company. I use it a few times a month. Once you get the hang of it, it's pretty easy to use. The lists and reports exported from D&B Hoovers are easy to integrate to your presentations and research.
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Pros
  • DiscoverOrg is very good at account and contacts information. Their detail information are very accurate and relevant. This is the strength of DiscoverOrg.
  • DiscoverOrg is great at providing direct phone numbers of your target contacts with ultimate accuracy, this is also a strength of DiscoverOrg.
  • DiscoverOrg dashboards and reports features are just amazing and very informative. This is also a strength of DiscoverOrg.
Read full review
  • I use the visitor intelligence and it will tell me what office from a company has visited our site. I'll, in turn, go through D&B Hoovers to find the relevant contacts that we would benefit from speaking with at that company. I will call or email them, and it's just in a few months we've been using visitor intelligence has led to several ongoing conversations of companies who will become clients and it's an annual calculation to due. It's an ongoing relationship.
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Cons
  • Speed - it can be quite slow at times.
  • Improvement on the search capabilities - since there is so much to search (which is a plus) it makes it harder to do this in a timely manner. You have to dedicate a certain amount of time to be able to pull a proper, useful and clean list.
  • Make it more user friendly - there are so many different tabs, search buttons, pull down, etc. I think it can be quite confusing to a new user.
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  • I'd prefer if the company size estimates were omitted when there is no data behind it to work off of
  • I've never heard from an account rep
  • Training resources? These could already exist but just connecting the dots to them for user would be helpful
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Likelihood to Renew
The tool is simply better than most other lead/company data repositories, and they are dedicated to keeping their data clean, even if they are far from accomplishing this task at present. The tool works, and it is relatively easy to use. Overall, DiscoverOrg provides the level of lead/contact, customer, and even industry level data the sales orgs have come to expect from this sort of tool in a format that is fairly easy to use. They do also provide support for sales teams looking to use the tool effectively, which is great!
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The D&B tool has really open up new opportunities for us and really helped the business. Additionally, on a personal level, the platform is very easy to use and I never had any problems with it. From there, I was also able to build some interesting analyses that helped me grow within the company and land me where I am today. I do not use it as much as I used to, but I know what I can do with this tool if needed.
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Usability
Straight forward
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D&B Hoovers is very user friendly. Its tabs provide are easy to understand for what topics you are looking to review while doing a company search. For example, site contacts is clearly all the contacts point at a particular location. So if you need to get contact information for xyz individual at a company its right at your fingertips.
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Reliability and Availability
No answers on this topic
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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Performance
No answers on this topic
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
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Support Rating
Great customer service and support team.
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I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
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Online Training
No answers on this topic
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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Implementation Rating
No answers on this topic
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Alternatives Considered
ZoomInfo acquired DiscoverOrg and I believe legacy DiscoverOrg will phase out in the near future. ZoomInfo is 100x better than DiscoverOrg and are very pleased with it's functionality and easy of use. We only selected DiscoverOrg because we were on an auto-renewal contract and did not unsubscribe in time. We did not plan to renew DiscoverOrg. But since then we have been upgraded to ZoomInfo and are finding much more value in that platform than we did in DiscoverOrg.
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We evaluated a few other tools including ZoomInfo, LinkedIn Sales Navigator, but D&B Hoovers emerged as the best overall fit for our hotel sales use case due to its depth of company data, broad industry coverage, and powerful geographic filtering capabilities. Our primary objective was to identify and contact businesses near our hotels that regularly need corporate lodging accommodations, operate project-based or travel-heavy industries, have the decision-making personnel we can reach directly.
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Scalability
No answers on this topic
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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Return on Investment
  • DiscoverOrg has had a positive impact on prospecting for the sales teams. It's increased efficiencies to be able to create a list of 1000s in less than 2 mins. It's been able to increase our number/rate of outreach, reduce time to prospect & increased our sales velocity to generate opportunities at a faster rate.
  • The negative impact it has had on our team is that the sale team cannot use DiscoverOrg and it has to be used through our sales ops team because of permission issues/access issues.
  • The ability to reach a large list of prospects has provided an ROI. We are getting a Return on Investment. I just am not the one who manages the costs so don't know to what extent it's paid for itself.
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  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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ScreenShots

DiscoverOrg (discontinued) Screenshots

Screenshot of Customizable Dashboard with WidgetsScreenshot of Continuous Data RefreshScreenshot of Arial ViewScreenshot of Technology Stack InsightScreenshot of Buying TriggersScreenshot of Org Charts with direct dials, email addresses, and reporting hierarchy.

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence