D&B Hoovers vs. Lead411

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.3 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
Lead411
Score 9.1 out of 10
Mid-Size Companies (51-1,000 employees)
Lead411 is a sales intelligence solution that provides provides news-driven sales leads, IT intelligence and unlimited company contacts within a simple UI. Key differentiators are unlimited downloads, fresh daily leads based on territory, and a no commitment monthly offer.
$99
per month per user
Pricing
D&B HooversLead411
Editions & Modules
No answers on this topic
Basic Plus Unlimited
$99
per month per user
Enterprise Limited
Contact Sales
Offerings
Pricing Offerings
D&B HooversLead411
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsPricing reflected may not include certain add-ons like Bombora Intent Data or extra seats. Contact Sales for customization of the service.
More Pricing Information
Community Pulse
D&B HooversLead411
Considered Both Products
D&B Hoovers
Chose D&B Hoovers
D&B has a lot better filters and accuracy of data when searching for leads
Chose D&B Hoovers
Zoominfo has much more rich data, longer lists of persons, and more accurate descriptions and estimation of business sizes, both in terms of revenue and personnel. However they are very focused on United States, so their coverage of other parts of the world is really limited. …
Chose D&B Hoovers
I currently use Lexis AI for similar work. I find Lexis AI to have better overall company summaries but it is a bit more over the top when it comes to reviewing site contacts and the like at a medium size company. D&B Hoovers streamlines this a bit but could take notes from …
Chose D&B Hoovers
I've used Candid GuideStar in the past, though for different reasons than D&B Hoovers. I mostly only use D&B Hoovers now and will continue to do so.
Chose D&B Hoovers
They are the imcubment for our company and though we have issues with D&B Hoovers their price to performace has been good and we plan to keep using them.

We do have other vendors that work in this space and D&B Hoovers does hold its own but I would say that they are just one …
Chose D&B Hoovers
THe most current updated information that we find is on Linkedin, especially in the case of finding people and their job titles,. Unfortunately no other contact information is provided, but when we use this and Hoovers and it very helpful. But there are very few tools that …
Chose D&B Hoovers
Honestly, we have not used any other system or product similar to Hoovers so I couldn't compare.
Chose D&B Hoovers
D&B Hoovers have more up-to-date information with regards to contact and business information in comparison to S&P Capital IQ Pro. The data regarding company size, revenue and contact details such as phone number, title, education level are more accurate in D&B Hoovers. …
Chose D&B Hoovers
We evaluated a few other tools including ZoomInfo, LinkedIn Sales Navigator, but D&B Hoovers emerged as the best overall fit for our hotel sales use case due to its depth of company data, broad industry coverage, and powerful geographic filtering capabilities. Our primary …
Chose D&B Hoovers
D&B Hoovers stacks up well against the other tools, however our teams tend to use a combination of all 3, depending on their area of focus.
Chose D&B Hoovers
All platforms are great and help a great deal, but D&B Hoovers is a dedicated space for whitespace and outreach. Also its a trustworthy referral internally at SAP when researching accounts and making GTM decisions.
Chose D&B Hoovers
D&B Hoovers really provides more in-depth business data and technographic insights, offering a wider scope of company information and more advanced analytical capabilities.
Chose D&B Hoovers
Crunchbase offers a similar product but is more tailored for start ups and small business. Even then it does not have the complexity that Hoovers offers.
Chose D&B Hoovers
Have not used other systems like D&B Hoovers in a very long time. Not broke so not going to fix it! It has all of the tools that I am looking for.
Chose D&B Hoovers
D&B Hoovers is A LOT better than PitchBook. It is much easier to navigate and the data is far more accurate. However, I think CoStar does a better job with real estate related data. Specifically, lease expirations, tenants and owners. These are important factors I look for in …
Chose D&B Hoovers
D&B Hoovers is more cost effective, and acts as a comprehensive data source, which is specially beneficial to teams like sales, where research and prospecting and lead gen is key
Chose D&B Hoovers
Honestly, because of our satisfaction with D&B Hoovers we have not actively looked into other alternatives in the last 8 years. We selected it originally because of the price, reputation, and we had a client using it at the time that recommended it.
Chose D&B Hoovers
Zoominfo has more accurate data and better functionality with its navigation tools. But Zoominfo is too expensive for us to use at this time.
Chose D&B Hoovers
Finance Analytics provides a more thorough company credit report and is more in-depth than Hoovers. However, I use Hoovers for instances where I do not need that information because it allows unlimited queries, whereas you pay for a limited number of reports from Finance …
Chose D&B Hoovers
For company data, D&B wins hands down. Contact and lead information is a toss-up. The information provided was usually a match to both, and I wouldn't say one was better than the other by a wide margin. It really depends on who you are researching. Both did not do well with …
Chose D&B Hoovers
Pitchbook has richer financial details which I am typically more interested in. D&B Hoovers search functionality is usually a little more reliable and the total size of database appears much much larger. I'd say Pitchbook goes an inch wide and a mile deep, whereas D&B Hoovers …
Chose D&B Hoovers
D&B Hoovers is more comprehensive overall, but may lack health-care specific data that these other solutions provide. D&B Hoovers is great for prospecting the direct to employer space.
Chose D&B Hoovers
D&B Hoovers is among the best in it's field!
Chose D&B Hoovers
we have both platforms and I use them interchangeably. D&B Hoovers is great because I can export more contacts. Zoom info is a bit more strategic with the use of filters like "with intent" and also has a better company overview page. Both are good platforms that can be used …
Lead411
Chose Lead411
We've also used RocketReach. All of the others we have tried appear to only provide information that I can easily get from my own Linkedin account, making them a waste of our time & money. We have always come back to Lead411. The breadth & depth of information they provide is …
Chose Lead411
Lead411, provided us more bang for our dollar. Comprehensive information at a good price; after careful comparison, we chose Lead411 because of its value. But it's not a poor man's platform, it's very robust and provides excellent search capabilities too.
Chose Lead411
Data.com - out of business. NetProspex - sold to Dunn and Bradstreet. Lead411 is the least expensive of all legitimate data providers.
Chose Lead411
I do not have experience with other companies. I chose [Lead411] for their generous offer of 50 emails
Chose Lead411
The database they have is much bigger than some other companies I have worked with. Their pricing is also good and is budget-friendly and working on the advanced search function is quite intuitive.
Chose Lead411
We had never used a service such as this and for the price and tools available, it made the most sense for us.
Chose Lead411
The other products we evaluated either had less data or were far more costly. Lead411 has been a good value for us.
Chose Lead411
Zoominfo is too expensive and Uplead has a terrible trial period and I could not accurately test it before purchase
Chose Lead411
All other tools are max capturing information from a website or other sources. Mostly they are landing into toll-free numbers or customer support. We people in our organization looking for board numbers which direct to decision-maker easily.This tool resolves the issue for us. …
Chose Lead411
So far, in my short month using this program, I have managed to land business with two companies! The pricing helps.
Chose Lead411
Lead411 is nice because we have control over the searches.
Chose Lead411
So far it has been the most consistently reliable services we have used for this purpose
Chose Lead411
I have had more success with Lead411 during a trial period compared to their competitors in terms of reaching the targeted prospect by email.
Chose Lead411
Zoominfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
Chose Lead411
False or wrong information. Lusha gave me someone's phone number, very embarrassing calling the wrong number. Lusha gave me wrong telephone numbers right off the bat. Some are tied to only LinkedIn and no search feature. UpLead hard to learn and wrong email addresses or company …
Chose Lead411
There are a ton of competitors. Since I've been using them for so long I believe their pricing packages may have changed. However, I found that for the price and functionality they are far and away the biggest bang for your buck. Honestly they are sort of my secret weapon.
Chose Lead411
I've used a number of competing B2B tools and contact/data providers. The contact data from Lead411 has proven to be very helpful with specific campaigns. I'm especially appreciative of the Trigger-Based Sales Intelligence...and look to utilize this MORE!
Chose Lead411
They are great as a backup provider.....we use ZoomInfo as the main provider and are evaluating DiscoverOrg when renewal is up.
Chose Lead411
Lead411 has a better interface. Their database is all cloud-based which meant accessing it from anywhere. Lead411 also provided access to more candidates and sales leads in our opinion.
Chose Lead411
Discover.org was a product I used often at another company but is useless in my new company and industry. They are very limited and industry specific which is a shame considering they offer a good product. Insideview is a comparable product but again we could not find enough …
Features
D&B HooversLead411
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
8.3
Ratings
7% above category average
Lead411
9.4
Ratings
20% above category average
Advanced search8.20 Ratings9.70 Ratings
Identification of new leads7.70 Ratings9.70 Ratings
List quality8.20 Ratings8.90 Ratings
List upload/download8.40 Ratings9.30 Ratings
Ideal customer targeting8.30 Ratings9.30 Ratings
Load time/data access8.90 Ratings9.30 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
8.3
Ratings
7% above category average
Lead411
9.4
Ratings
19% above category average
Contact information7.70 Ratings9.10 Ratings
Company information8.60 Ratings9.30 Ratings
Industry information8.60 Ratings9.70 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
8.1
Ratings
9% above category average
Lead411
9.2
Ratings
21% above category average
Lead qualification process7.40 Ratings8.90 Ratings
Smart lists and recommendations7.90 Ratings9.10 Ratings
Salesforce integration7.90 Ratings9.60 Ratings
Company/business profiles8.40 Ratings9.10 Ratings
Alerts and reminders8.30 Ratings9.20 Ratings
Data hygiene7.80 Ratings9.50 Ratings
Automatic data refresh7.70 Ratings8.70 Ratings
Tags8.70 Ratings9.30 Ratings
Filters and segmentation8.80 Ratings9.50 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
9.5
Ratings
24% above category average
Lead411
8.5
Ratings
13% above category average
Sales email templates10.00 Ratings8.00 Ratings
Append emails to records9.00 Ratings9.00 Ratings
Best Alternatives
D&B HooversLead411
Small Businesses
Lead411
Lead411
Score 9.1 out of 10
UpLead
UpLead
Score 9.6 out of 10
Medium-sized Companies
Lead411
Lead411
Score 9.1 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
Enterprises
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
TechTarget Priority Engine
TechTarget Priority Engine
Score 9.9 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
D&B HooversLead411
Likelihood to Recommend
9.4
(0 ratings)
9.7
(0 ratings)
Likelihood to Renew
9.9
(0 ratings)
9.0
(0 ratings)
Usability
8.2
(0 ratings)
9.1
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
7.0
(0 ratings)
7.3
(0 ratings)
Support Rating
5.3
(0 ratings)
9.1
(0 ratings)
Online Training
10.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.1
(0 ratings)
-
(0 ratings)
Configurability
8.0
(0 ratings)
-
(0 ratings)
Ease of integration
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
D&B HooversLead411
Likelihood to Recommend
D&B Hoovers is able to help immensely when doing a prospecting research regarding an industry or a company. I use it a few times a month. Once you get the hang of it, it's pretty easy to use. The lists and reports exported from D&B Hoovers are easy to integrate to your presentations and research.
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[Lead411 is well suited for] lead generation where the phone numbers are verified and the email addresses are verified, I find them to have a high rate of accuracy. The ability to filter to the verified information is very user friendly. I do wish the number of verified emails and phone numbers were higher.
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Pros
  • I use the visitor intelligence and it will tell me what office from a company has visited our site. I'll, in turn, go through D&B Hoovers to find the relevant contacts that we would benefit from speaking with at that company. I will call or email them, and it's just in a few months we've been using visitor intelligence has led to several ongoing conversations of companies who will become clients and it's an annual calculation to due. It's an ongoing relationship.
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  • Most importantly --- The DATA is accurate and the platform is straight-forward and simple to use. The native connection to our CRM environment "completes the requirement" from our standpoint. A "10 out of 10"...
  • From my experiences and interactions, the culture of the organization is exceptionally focused on customer satisfaction! We've been more than pleased with EVERY SINGLE interaction with Lead411....they go out of their way to be of assistance. A "10 out of 10"...
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Cons
  • I'd prefer if the company size estimates were omitted when there is no data behind it to work off of
  • I've never heard from an account rep
  • Training resources? These could already exist but just connecting the dots to them for user would be helpful
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  • I do get a few emails that HubSpot says "bounced globally" which means I wasted an export. I think it's under 5%, so it's not a major issue.
  • The UI is adequate, but not fun to use. Others with better UIs had less or less accurate data though.
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Likelihood to Renew
The D&B tool has really open up new opportunities for us and really helped the business. Additionally, on a personal level, the platform is very easy to use and I never had any problems with it. From there, I was also able to build some interesting analyses that helped me grow within the company and land me where I am today. I do not use it as much as I used to, but I know what I can do with this tool if needed.
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Lead411 is utilized by our team and as they improve their functionality for company look ups in batches, we are interested in testing it
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Usability
D&B Hoovers is very user friendly. Its tabs provide are easy to understand for what topics you are looking to review while doing a company search. For example, site contacts is clearly all the contacts point at a particular location. So if you need to get contact information for xyz individual at a company its right at your fingertips.
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I would rate Lead411’s overall usability a 9 out of 10. The platform is intuitive, easy to navigate, and provides quick access to accurate data. Features like advanced search filters and integrations make it seamless for sales teams. Minor improvements could be made in global data coverage, but overall, it’s highly efficient and user-friendly.
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Reliability and Availability
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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No answers on this topic
Performance
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
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No answers on this topic
Support Rating
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
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They are very good at responding to my questions.
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Online Training
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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No answers on this topic
Implementation Rating
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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No answers on this topic
Alternatives Considered
We evaluated a few other tools including ZoomInfo, LinkedIn Sales Navigator, but D&B Hoovers emerged as the best overall fit for our hotel sales use case due to its depth of company data, broad industry coverage, and powerful geographic filtering capabilities. Our primary objective was to identify and contact businesses near our hotels that regularly need corporate lodging accommodations, operate project-based or travel-heavy industries, have the decision-making personnel we can reach directly.
Read full review
ZoomInfo certainly is class when it comes to its capabilities. That said, if you're in a heavy outbound role and you just want to get down to the nitty gritty Lead411 is a cost effective measure to get you the information you need to be as successful as you can possibly be.
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Scalability
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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No answers on this topic
Return on Investment
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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  • The majority of my closed business since my subscription began about a year ago has come from intelligence and contact information from Lead411, a figure that many times exceeds the cost of the subscription. Fantastic investment.
  • Using Lead411 is like having my own inside sales rep conducting company research, finding out relevant contact information, compiling sales triggers in specific vertical markets, and much more. Frees me up to sit on appointments and sell.
  • Lead411 does the grunt work for you, giving you back countless hours in your sales month for actual selling and moving deals through the sales process, significantly speeding up my sales processes from initial appointment to closed business. My typical sales cycle before Lead411, from initial contact to signed contract in hand, was 8-10 weeks. Since using Lead411, it's now 4-6. Yes, that big a difference.
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ScreenShots

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence

Lead411 Screenshots

Screenshot of advanced search within the Lead411 platformScreenshot of the AI Dashboard used to find the most relevant and ready-to-purchase prospects quicklyScreenshot of where to contact prospects directly in the platform, create follow-up sequences and flag important prospects all within the platform.Screenshot of Lead411 a pricing options.