D&B Hoovers vs. PersistIQ

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
D&B Hoovers
Score 8.4 out of 10
N/A
D&B Hoovers delivers sales intelligence data for millions of companies globally.N/A
PersistIQ
Score 1.6 out of 10
N/A
PersistIQ is a sales intelligence solution. The solution integrates with Salesforce as well as marketing automation platforms.N/A
Pricing
D&B HooversPersistIQ
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
D&B HooversPersistIQ
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
D&B HooversPersistIQ
Features
D&B HooversPersistIQ
Prospecting
Comparison of Prospecting features of Product A and Product B
D&B Hoovers
8.3
Ratings
7% above category average
PersistIQ
1.7
Ratings
128% below category average
Advanced search8.20 Ratings1.00 Ratings
Identification of new leads7.70 Ratings1.00 Ratings
List quality8.20 Ratings1.00 Ratings
List upload/download8.40 Ratings5.00 Ratings
Ideal customer targeting8.20 Ratings1.00 Ratings
Load time/data access8.80 Ratings1.00 Ratings
Sales Intelligence Data Standards
Comparison of Sales Intelligence Data Standards features of Product A and Product B
D&B Hoovers
8.3
Ratings
7% above category average
PersistIQ
1.0
Ratings
154% below category average
Contact information7.70 Ratings1.00 Ratings
Company information8.60 Ratings1.00 Ratings
Industry information8.50 Ratings1.00 Ratings
Data Augmentation & Lead Qualification
Comparison of Data Augmentation & Lead Qualification features of Product A and Product B
D&B Hoovers
8.1
Ratings
9% above category average
PersistIQ
1.9
Ratings
118% below category average
Lead qualification process7.40 Ratings1.00 Ratings
Smart lists and recommendations7.90 Ratings1.00 Ratings
Salesforce integration7.90 Ratings9.00 Ratings
Company/business profiles8.40 Ratings1.00 Ratings
Alerts and reminders8.20 Ratings1.00 Ratings
Data hygiene7.80 Ratings1.00 Ratings
Automatic data refresh7.60 Ratings1.00 Ratings
Tags8.70 Ratings1.00 Ratings
Filters and segmentation8.80 Ratings1.00 Ratings
Sales Intelligence Email Features
Comparison of Sales Intelligence Email Features features of Product A and Product B
D&B Hoovers
9.5
Ratings
24% above category average
PersistIQ
3.0
Ratings
85% below category average
Sales email templates10.00 Ratings3.00 Ratings
Append emails to records9.00 Ratings3.00 Ratings
User Ratings
D&B HooversPersistIQ
Likelihood to Recommend
9.4
(0 ratings)
1.3
(0 ratings)
Likelihood to Renew
9.9
(0 ratings)
-
(0 ratings)
Usability
8.2
(0 ratings)
-
(0 ratings)
Availability
9.0
(0 ratings)
-
(0 ratings)
Performance
7.0
(0 ratings)
-
(0 ratings)
Support Rating
5.6
(0 ratings)
1.0
(0 ratings)
Online Training
10.0
(0 ratings)
-
(0 ratings)
Implementation Rating
8.1
(0 ratings)
-
(0 ratings)
Configurability
8.0
(0 ratings)
-
(0 ratings)
Ease of integration
10.0
(0 ratings)
-
(0 ratings)
Product Scalability
8.0
(0 ratings)
-
(0 ratings)
Vendor post-sale
8.0
(0 ratings)
-
(0 ratings)
Vendor pre-sale
8.0
(0 ratings)
-
(0 ratings)
User Testimonials
D&B HooversPersistIQ
Likelihood to Recommend
D&B Hoovers is able to help immensely when doing a prospecting research regarding an industry or a company. I use it a few times a month. Once you get the hang of it, it's pretty easy to use. The lists and reports exported from D&B Hoovers are easy to integrate to your presentations and research.
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Probably ok if you really don't care who you are sending your outreach to. Really bad for anyone who cares about sending a specific message to a specific audience. Probably not great for clients who enjoy reliable communication, quality results, or actually receiving what you're paying for.
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Pros
  • I use the visitor intelligence and it will tell me what office from a company has visited our site. I'll, in turn, go through D&B Hoovers to find the relevant contacts that we would benefit from speaking with at that company. I will call or email them, and it's just in a few months we've been using visitor intelligence has led to several ongoing conversations of companies who will become clients and it's an annual calculation to due. It's an ongoing relationship.
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  • Integrates well with tools that work with LinkedIn Sales Navigator to scrap lead emails.
  • Makes it easy to manage large-scale cold email campaigns with 3+ steps.
  • When a prospect replies to an email, it doesn't send them any of the automated emails which allow me to follow-up with those warm leads correctly.
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Cons
  • I'd prefer if the company size estimates were omitted when there is no data behind it to work off of
  • I've never heard from an account rep
  • Training resources? These could already exist but just connecting the dots to them for user would be helpful
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  • There are some issues with downloading reports. That is, some information is only available in-product and you cannot export these things.
  • Creating dynamic replies or steps in Persist isn't currently available.
  • Sometimes the Persist system doesn't catch errors in unfilled prospect fields. One must be check and be careful not to send these types of emails.
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Likelihood to Renew
The D&B tool has really open up new opportunities for us and really helped the business. Additionally, on a personal level, the platform is very easy to use and I never had any problems with it. From there, I was also able to build some interesting analyses that helped me grow within the company and land me where I am today. I do not use it as much as I used to, but I know what I can do with this tool if needed.
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No answers on this topic
Usability
D&B Hoovers is very user friendly. Its tabs provide are easy to understand for what topics you are looking to review while doing a company search. For example, site contacts is clearly all the contacts point at a particular location. So if you need to get contact information for xyz individual at a company its right at your fingertips.
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In my opinion, poor service, and in our experience, ignoring our advise on who our customers are.
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Reliability and Availability
The platform is generally reliable and accessible when needed, with minimal application errors or unplanned outages. There may be occasional maintenance or minor disruptions, but these are usually communicated in advance and handled efficiently. Overall, it offers a high level of availability, ensuring that you can count on it for your daily operations.
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No answers on this topic
Performance
While the platform generally functions well, with pages loading in a reasonable time and reports completing within a satisfactory timeframe, there is room for improvement. Performance can sometimes lag with more complex queries or during peak usage times. Additionally, when integrated with other software or systems, there can be occasional slowdowns. Overall, while it performs adequately, optimizing speed and integration efficiency could enhance the user experience.
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No answers on this topic
Support Rating
I think it could be better, easier and faster. Whenever I chat with someone it takes so long to get to an actual agent, and then when I finally get to one, they oftentimes don't have the answers for me or do not understand what I am asking, which is very frustrating.
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Terrible; non-existent. Weeks without replies, and no improvements in 4 months.
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Online Training
The training sessions were well-structured and covered the key functionalities of the platform, making it easy to get up to speed. The trainers were knowledgeable and responsive to questions, which added value to the learning experience. However, a bit more in-depth coverage of advanced features and use cases would have made the training even more beneficial.
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No answers on this topic
Implementation Rating
for our use case, the implementation was minimal and we did not need a lot of help. The D&B Hoovers platform is pretty intuitive and our account manager was ready for any questions that came up when we use the D&B Hoovers platform
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Alternatives Considered
We evaluated a few other tools including ZoomInfo, LinkedIn Sales Navigator, but D&B Hoovers emerged as the best overall fit for our hotel sales use case due to its depth of company data, broad industry coverage, and powerful geographic filtering capabilities. Our primary objective was to identify and contact businesses near our hotels that regularly need corporate lodging accommodations, operate project-based or travel-heavy industries, have the decision-making personnel we can reach directly.
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Compared to MailChimp, Persist IQ allows for more personalization, simpler emails, and more complete campaigns. MailChimp is basically a tool for bulk email with heavy design. Versus Marketo, PersistIQ is much more user friendly. You don't need to be an engineer or SQL master to use Persist. It's made for sales and marketing folks. Marketo is built for bigger teams with engineers and CRM experts. Marketo is better for nurture campaigns and automated email, plus database management and as a CRM. But Persist is a much lighter option and it's WAY cheaper. I've used the Gmail plug-in for HubSpot and their templates feature. It's not great for bulk email or building out campaigns, but it's nice to have canned messages right in Gmail. To use PersistIQ on the other hand, one must work directly in their system, not in Gmail, although replies and sent messages do go directly though the email provider.
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Scalability
D&B Hoovers is quite effective at adapting to the needs of different departments and locations, allowing for flexible deployment and integration across various parts of an organization. While it scales well and supports a broad range of users and functions, there might be some limitations depending on the size and complexity of the organization’s requirements. Overall, it provides a robust solution that can grow with your needs.4o mini
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No answers on this topic
Return on Investment
  • D&B Hoovers allows me to make the most of my time when searching for companies within specific industries. Once I find a company and examine their profile, I can then generate a list of employees in the purchasing and engineering departments. The profiles for each listed employee contain cell phone, Email address and LinkedIn profile. This information helps me to bypass the companies front desk and get directly to the people I need to speak with.
  • By knowing the specific job title for the people that I am contacting and then being able to click on their LinkedIn link to learn a little about them before I make the call, I come across as a sales professional instead of an impersonal cold-caller.
  • In cases where I do need to go through a front desk receptionist whose primary mission is to screen out sales people, I find that three out of four times the receptionist will connect me to the specific employee because I know their name, department, and job title. The Intel provided by D&B Hoovers makes it possible for me to get to the people I need to speak with.
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  • I have 100% closed multiple deals due to my outreach on PersistIQ.
  • Outside of closing deals, this has been a great tool for getting me in front of a lot of high profile clients.
  • I have easily paid for my license with PersistIQ in 8 months.
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ScreenShots

D&B Hoovers Screenshots

Screenshot of the D&B Hoovers dashboardScreenshot of a D&B Hoovers company profileScreenshot of D&B Hoovers contact resultsScreenshot of D&B Hoovers Visitor Intelligence