D&B Optimizer vs. TechTarget Priority Engine

You always want to minimize the import of lists that are not opt-in. It is ideal for completing and correcting inbound leads

Incentivized

TechTarget would notify us when prospects looked us up by name or specifically researched areas where our product would prove beneficial. It did a great job gauging legitimate interest from the prospect and gave an idea of a timeline as well so that we could understand their urgency.

Incentivized

• Update and correct data.
• Integrate with your sales and marketing automation systems.
• Help maintain updated records.

Incentivized

• Contact Info is pretty good. I've occasionally found better data than I can get from our chosen lead solution.
• I don't know of another alternative source, but TechTarget provides data on content that people are researching.
• TechTarget provides current tech stack for companies that I'm researching.

Incentivized

• Sometimes missing records

Incentivized

• The site loads kind of slowly. It seems like it takes a while for all of the information to populate on the screen.
• I would like to be able to make calls directly from TechTarget Priority Engine.
• Give real time notification when a prospect is on our site.

Incentivized

Usability is great, we would love to see how strong the intent is for every keywords

Incentivized

I'm just a business user of TechTarget so I really haven't had the chance to gauge what the support is from a customer standpoint. Given that we recently rolled it out and everyone is utilizing it daily I would assume that their support is strong enough for us to continues to use it.

Incentivized

We used Zoominfo before to help search for new leads, or leads similar to ones that were already in our database. We've found that Zoominfo may have had more records overall, but their data was not as accurate. We were also looking for a tool that could help evaluate our current leads on a more regular basis, something which Zoominfo could not provide.

Incentivized

TechTargets Priority Engine's interface and customizable features were easier to use and better organized than ZoomInfo's. I like the custom alerts that TechTarget provided, and I'm not sure ZoomInfo had the same feature. I would get email alerts any time a target customer read a white paper or downloaded a brochure, which made my timing for prospecting much easier. I do believe ZoomInfo's company directories are more robust and wide-spread

Incentivized

• More complete data
• Healthy database
• More informed business calls

Incentivized

• I personally did not see a return on investment, but I believe others in the organization are having success with the platform
• On a positive note, the insights into search behaviors and interest trends is great.
• I recommend they develop better training for first time users specific to a variety of use cases

Incentivized