DoubleVerify vs. Parse.ly
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 DoubleVerify | Score10 out of 10 | N/A | DoubleVerify Pinnacle is a tool for monitoring and optimizing digital advertising performance across media properties. DV Pinnacle compares ad performance on each property based on number of impressions, viewability, fraud, and brand safety. It can be used by advertisers and agencies, publishers and networks, or ad platforms and exchanges (for quality control). | N/A |
 Parse.ly | Score7.8 out of 10 | N/A | Parse.ly is a content optimization platform for online publishers. It provides in-depth analytics and helps maximize the performance of the digital content. It features a dashboard geared for editorial and business staff and an API that can be used by a product team to create personalized or contextual experiences on a website. | $499 per month |
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
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| Entry-level Setup Fee | No setup fee | Required | ||||||||||||||
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| DoubleVerify | Parse.ly | |
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| Likelihood to Recommend | - | 7.8 |
| Likelihood to Renew | - | 8.7 |
| Usability | - | 7.7 |
| Support Rating | - | 7.8 |