Drawbridge (discontinued) vs. Identity Matrix
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Drawbridge (discontinued) | Score7.6 out of 10 | N/A | Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone. | N/A |
 Identity Matrix | N/A | Mid-Size Companies (51-1,000 employees) | Person-level website identification for 70% of US website visitors. The platform combines lead generation, marketing analytics, and attribution into a single solution. Identity Matrix helps users to identify buyers early in the journey that are engaged with a brand, score them by ICP and engagement, and store them in a connected CRM. It also includes marketing analytics to answer questions like: What is the quality of my traffic? What does the buyer journey look… | $149 per month |
| Drawbridge (discontinued) | Identity Matrix | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Drawbridge (discontinued) | Identity Matrix | |
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| Likelihood to Recommend | 2.0 | - |