Drawbridge (discontinued) vs. Merkury by Merkle
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Drawbridge (discontinued) | Score7.6 out of 10 | N/A | Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone. | N/A |
 Merkury | N/A | N/A | Merkury is an identity resolution platform from Merkle, designed to enable marketers, media owners, and publishers to own, build, and control a cookie-less Private Identity Graph. Merkury uses an organization’s first-party CRM data and interactions such as logins, outbound email campaigns and media reach to create and grow a universe of person-based IDs for cross-channel targeting, personalization, and measurement. | N/A |
| Drawbridge (discontinued) | Merkury | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
| More Pricing Information | ||||||||||||||||
| Drawbridge (discontinued) | Merkury | |
|---|---|---|
| Likelihood to Recommend | 2.0 | - |