Drawbridge (discontinued) vs. SAS 360 Plan

It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.

Incentivized

• tracks browsing habits
• makes personalized recommendations
• tracks online activity

Incentivized

• Create and manage a detailed plan for a marketing campaign: when you create detailed project plans and then task and role levels, SAS Marketing Operations Management (SAS MOM) makes it easier to coordinate between projects with very little, if any, issues.
• Share, reuse and leverage existing marketing assets: Like some marketing tools, SAS MOM allows you to create and reuse assets across various channels.
• Manage project collaboration and execution: You are allowed to set up a workflow that helps move processes along without having to manage each step of the project.

Incentivized

• well, it's tracking you, so that's a problem
• IoT - connected to all smart devices
• user interface is only for advanced users
• can give incorrect and inappropriate links for setting
• difficult to control broad settings
• terrible customer support (what do you expect from LinkedIN)

Incentivized

• It would be good to have a Storyboard feature to summarize and tie together some of the dashboard metrics.
• Missing feature: Hubspot CRM integration.

Incentivized

In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.

Incentivized

• Troubleshooting
• no ROI as too much troubleshooting goes into each project
• did not synchronize teams' needs
• poor user interface
• waste of time

Incentivized