TrustRadius

Drawbridge (discontinued) vs. Tapad

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Drawbridge (discontinued)
Score 7.6 out of 10
N/A
Drawbridge was a customer understanding and identity resolution tool, acquired by LinkedIn in 2019. Its features have been incorporated into LinkedIn Marketing Solutions, and the tool is no longer available standalone.N/A
Tapad
Score 0.0 out of 10
N/A
Tapad is a platform for cross-device B2C marketing, advertising, and attribution. The Tapad Device Graph provides a unified view of consumer behavior across personal computers, phones, tablets, and TV, and Tapad's Viewable Exposure Time (VET) algorithm helps users understand the ROI of their cross-device mix. Tapad also has an in-house creative team to design video ads on the user's behalf. Their cross-device DSP helps users target ads to the right audiences on the right devices, and TapadTV…N/A
Pricing
Drawbridge (discontinued)Tapad
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Drawbridge (discontinued)Tapad
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details——
More Pricing Information
Community Pulse
Drawbridge (discontinued)Tapad
Considered Both Products
Drawbridge (discontinued)
Verified User
Anonymous
Chose Drawbridge (discontinued)
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as …
Tapad

No answer on this topic

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Drawbridge (discontinued)Tapad
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User Ratings
Drawbridge (discontinued)Tapad
Likelihood to Recommend
2.0
(0 ratings)
-
(0 ratings)
User Testimonials
Drawbridge (discontinued)Tapad
Likelihood to Recommend
It is well suited for small, targeted advertisements. I see this happening on a large scale and it is difficult to keep departments/groups/units separate from the individual, so incorrect, inappropriate, or just wrong recommendations are made all the time. The scale of your project I think determines whether this will be useful. A team under ~30/40 people, should work great. Larger than that and wires will be crossed, quality will plummet, and expectations will not be met.
Verified User
Anonymous
Read full review
No answers on this topic
Pros
  • tracks browsing habits
  • makes personalized recommendations
  • tracks online activity
Verified User
Anonymous
Read full review
No answers on this topic
Cons
  • well, it's tracking you, so that's a problem
  • IoT - connected to all smart devices
  • user interface is only for advanced users
  • can give incorrect and inappropriate links for setting
  • difficult to control broad settings
  • terrible customer support (what do you expect from LinkedIN)
Verified User
Anonymous
Read full review
No answers on this topic
Alternatives Considered
In hindsight, I wish we had picked any of the other options. Drawbridge is a letdown in cost, user ability, quality of service, and support. Though I have limited experience with the other software mentioned, they surely would not have been such a letdown - in so many areas, as Drawbridge is.
Verified User
Anonymous
Read full review
No answers on this topic
Return on Investment
  • Troubleshooting
  • no ROI as too much troubleshooting goes into each project
  • did not synchronize teams' needs
  • poor user interface
  • waste of time
Verified User
Anonymous
Read full review
No answers on this topic
ScreenShots