Drip Ecommerce CRM vs. Ortto

Drip Ecommerce CRM

Ortto

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Drip Ecommerce CRM	Score 8.0 out of 10	N/A	Drip is an ECRM–an Ecommerce CRM offering email marketing automation software specifically for B2C online retailers. The vendor’s value proposition is that with Drip's simple, user-friendly visual campaign builder, users can design email campaigns based on specific subscriber behavior—so they always send the right message, to the right person, at the right time. Drip starts at $41/mo (with email sending and every feature enabled).	$19 per month
Ortto	Score 9.0 out of 10	Mid-Size Companies (51-1,000 employees)	Ortto is presented as a product-led growth engine that helps businesses acquire and retain customers. Since 2015, Ortto has supported over 10,000 companies with their software. Ortto allows online businesses to unify their customer data with their CDP, segment key audiences across the customer lifecycle; activate these audiences with personalized, omnichannel experiences, and analyze their business for growth with a suite of BI tools. The vendor states teams at Microsoft, Bltly, Typeform,…	$199 per month month-to-month commitment with 5,000 contacts

Pricing

Drip Ecommerce CRM

Ortto

Editions & Modules

Up to 500 people in account: $19
per month
550 - 2,000: $29
per month
2,001 - 5,000: $89
per month
5,001 - 8,000: $124
per month
8,001 - 15,000: $209
per month
15,001 - 22,500: $329
per month
22,501 - 27,500: $409
per month
27,501 - 35,000: $529
per month
35,001 - 50,000: $699
per month

Starter: $199
per month month-to-month commitment with 5,000 contacts
Professional: $599
per month month-to-month commitment with 10,000 contacts
Business: $999
per month annual commitment, paid monthly with 10,000 contacts
Enterprise: $1,999
per month annual commitment, paid monthly with 10,000 contacts

Offerings

Pricing Offerings
Drip Ecommerce CRM	Ortto
Free Trial
Yes	Yes
Free/Freemium Version
Yes	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Optional

No setup fee

Additional Details

—

10% discount for quarterly billing. 15% discount for annual billing.

More Pricing Information

Community Pulse
	Drip Ecommerce CRM	Ortto
Considered Both Products	Drip Ecommerce CRM Jordan Comstock Digital Marketing Specialist Chose Drip Ecommerce CRM Again, this is dependent on the use case. If you are a small- to medium-sized business that doesn't have a sales team, this is likely a great product for you. It is also a good price compared to larger enterprise software. Other software I have used worked better for other … Incentivized Helpful? Charles Combs Head of Marketing Chose Drip Ecommerce CRM We decided to move away from Mailchimp when they announced the changes to their service plans. We cast a wide net and ended up boiling it down to Drip, Klaviyo, Omnisend, and Constant Contact. They all have a similar set of features, but Drip was willing to work with us on … Incentivized Helpful? Matthew Gehrman Agency Principal Chose Drip Ecommerce CRM MailChimp and Constant Contact are both excellent options based on your level of use and business goals. When comparing all three services we looked at integration ability, pricing, functionality, and customer service as our key decision factors. Each company has their pros & … Incentivized Helpful? Steve Palfreyman Founder Chose Drip Ecommerce CRM Compared to the heavyweight, Infusionsoft, Drip is incredibly powerful but much lighter weight. It's faster and easier to get a simple campaign up and running. The price is much more reasonable too. The only downside is the lack of drag and drop email builder that Infusionsoft … Incentivized Helpful? Conrad Magalis Marketing Manager Chose Drip Ecommerce CRM As discussed earlier on, Drip from Leadpages is much more customizable and affordable than the competition. My experience has been excellent with the product support team and the business in general. I'm also a Leadpages customer, for custom landing pages and site popups, … Incentivized Helpful? Ellen McDowell Founder Chose Drip Ecommerce CRM I selected Drip because of the integration with S2Member. When someone begins my membership program they are automatically added to my Drip campaign for members. Incentivized Helpful? Tsahi Levent-levi Founder Chose Drip Ecommerce CRM Drip seemed more powerful in what you can do with it. ConvertKit was considered simpler to get a handle of, but I wasn't aiming at simple, but rather at powerful and flexible. The pricing matched my current requirements at the time and the onboarding process was simple and easy … Incentivized Helpful? Tim Berman Founder and Growth Hacker at Big Red's Equipment Sales Chose Drip Ecommerce CRM Mailchimp does lists. Drip does automated segmentation. This is a game changer! Incentivized Helpful?	Ortto Michael Rastall, MBA IT Project Manager Chose Ortto Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of … Incentivized Helpful? Verified User Anonymous Chose Ortto How would I say this, for me Autopilot is a whole other tool then the other MA tools I use. Most other MA tools focus on a lot of options and things you can do with it. But Autopilot seems to mainly focus on the visual builder to make automations, and they do that really well! Th… Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot is the worst of the marketing automation tools. It's got a great visual editor, but it isn't auditable and doesn't provide the basic functionality most other tools do for landing page editing etc. I'm unclear why all these positive reviews exist. Yes it's cheap, but … Incentivized Helpful? Verified User Anonymous Chose Ortto Okta and Azure AD seem to work better for administering our email tenant and users for me comparatively. They just seem easier to use and I was already experienced with both. Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot stacks up okay against the competition, but there are many platforms out there that are doing the same thing, either better and/or cheaper. I recently reviewed Klaviyo and Pardot and both seem to have more capabilities then Autopilot. Mailchimp is another competitor … Incentivized Helpful? Bryan McAnulty Product Director Chose Ortto Autopilot is a modern and powerful solution that we recommend to everyone looking for a marketing automation tool. Competitors either are outdated, overpriced or lacking features. We've been happily using Autopilot for years now. The only thing we'd wish to see added is … Incentivized Helpful? Nivas Ravichandran Product Marketing - Freshsales SaaS CRM Chose Ortto Autopilot is the only visual journey builder in comparison to a lot of text-based journey builders available in the market. The visual journey builder helps so much to break down complicated journeys. Incentivized Helpful? Megan Kratzman Director of Lifecycle Marketing Chose Ortto We engaged with an independent marketing automation consultant who helped us vet marketing automation vendors. After meeting with several stakeholders across the company (marketing, sales, customer success, development, and exec), Autopilot beat out all other marketing … Incentivized Helpful? Emily Muhoberac Chief Operations Officer Chose Ortto While Autopilot cannot compete with the enterprise players (like Hubspot and Marketo), I think it seriously beats its competitors in terms of features for the price. If you have a small budget, you could exhaust it by purchasing all the software you need to build your funnel, … Incentivized Helpful? Quentin Aisbett Digital Strategist Chose Ortto We had used Drip and in a smaller instance Campaign Monitor's automation. At the time, however, Drip itself was a little clunky because of a lack of broader integration, while Campaign Monitor was good for very simple workflows. At least the functionality of these former … Incentivized Helpful? Verified User Anonymous Chose Ortto Autopilot is great if you want a more visual and user-friendly campaign creator. Building journeys takes a minute to learn but a few weeks to master as there are a lot of extra functionalities that are possible. The AP support team is excellent and always answered all of our … Incentivized Helpful?

Features

Drip Ecommerce CRM

Ortto

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	Drip Ecommerce CRM 8.4 Ratings 5% above category average	Ortto 9.0 Ratings 17% above category average
WYSIWYG email editor	9.40 Ratings	8.90 Ratings
Dynamic content	7.00 Ratings	8.90 Ratings
Ability to test dynamic content	5.10 Ratings	8.90 Ratings
A/B testing	8.80 Ratings	8.90 Ratings
Mobile optimization	7.10 Ratings	8.90 Ratings
Email deliverability reporting	10.00 Ratings	9.90 Ratings
List management	10.00 Ratings	8.90 Ratings
Triggered drip sequences	10.00 Ratings	8.90 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	Drip Ecommerce CRM 6.9 Ratings 11% below category average	Ortto 8.9 Ratings 20% above category average
Dashboards	7.70 Ratings	8.90 Ratings
Standard reports	7.90 Ratings	8.90 Ratings
Custom reports	5.00 Ratings	00 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	Drip Ecommerce CRM - Ratings	Ortto 9.2 Ratings 16% above category average
Lead nurturing automation	00 Ratings	9.90 Ratings
Data quality management	00 Ratings	8.90 Ratings
Automated sales alerts and tasks	00 Ratings	8.90 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	Drip Ecommerce CRM - Ratings	Ortto 8.9 Ratings 18% above category average
Event/webinar marketing	00 Ratings	8.90 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	Drip Ecommerce CRM - Ratings	Ortto 8.9 Ratings 17% above category average
Social profile integration	00 Ratings	8.90 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	Drip Ecommerce CRM - Ratings	Ortto 8.9 Ratings 18% above category average
API	00 Ratings	8.90 Ratings
Customizability	00 Ratings	8.90 Ratings
Integration with Salesforce.com	00 Ratings	8.90 Ratings

Best Alternatives
	Drip Ecommerce CRM	Ortto
Small Businesses	Mad Mimi Score 10.0 out of 10	Vbout Score 9.9 out of 10
Medium-sized Companies	VerticalResponse Score 10.0 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
Enterprises	Emma by Marigold Score 9.4 out of 10	PFL Direct Mail Platform Score 9.0 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Drip Ecommerce CRM	Ortto
Likelihood to Recommend	9.4 (0 ratings)	8.9 (0 ratings)

User Testimonials
	Drip Ecommerce CRM	Ortto
Likelihood to Recommend	Drip is my top recommendation for most people who have an existing business and audience and want to move beyond basic email broadcast and drip campaigns and start building out more personalized sequences. I don't recommend the tool for people starting out, or for anyone that isn't bringing in solid profit every month as there are cheaper tools out there to get started with. Incentivized Steve Palfreyman Founder Read full review	It's a great tool for email marketing and making automation flows with those emails. Also push your communication to multiple platforms (social media, SMS, WhatsApp, etc). It's easy to learn so for us easy to teach companies the basics of marketing automation. The clean interface and not to many functions don't make the tool too overwhelming. So for us, one of the better "get your feet wet" tools. Incentivized Verified User Anonymous Read full review
Pros	I think the workflows from Drip are particularly well done. It is easy to see how someone might work their way through my system. It is easy to set up the campaigns as Drip walks you through each step. Drip shows you how many people have been on your website and how your forms are performing well. Incentivized Ellen McDowell Founder Read full review	Very easy to use automation builder with many great options and integrations. Lets us tailor incredibly precise campaigns through use of Autopilot's own features, plus its tight integrations with data from sources like Segment. Easy and powerful email editing and creation built-in. No need for email template coding. Autopilot allows marketers to have full control and implement new web forms to capture leads quickly with its automatic form detection. No need to save custom form data to our own backend saves our development team time. Incentivized Bryan McAnulty Product Director Read full review
Cons	Pricing is a bit on the higher side but well worth it so long as you're using it Direct integration with Salesmate vs going through Zapier Incentivized Matthew Gehrman Agency Principal Read full review	Limited Design Customization: If you're an experienced marketer and are used to the unlimited customization capabilities of larger platforms (or coding your own templates), you might find Autopilot's options to be limiting. It's great for a beginner user who shouldn't be encumbered with those options, but I could see if being frustrating for others. Incentivized Emily Muhoberac Chief Operations Officer Read full review
Alternatives Considered	We decided to move away from Mailchimp when they announced the changes to their service plans. We cast a wide net and ended up boiling it down to Drip, Klaviyo, Omnisend, and Constant Contact. They all have a similar set of features, but Drip was willing to work with us on price instead of simply referring us to their tiered plans. Even though they don't have a direct integration with our e-commerce platform it was obvious they were willing to help us make the connection via their API. Incentivized Charles Combs Head of Marketing Read full review	Autopilot is designed to make the business money more than it costs and we actually get an impressive range of marketing automation features in return for our money. It is a serious platform that is capable of building heavyweight automations. There is a complete set of features that teams use to create email campaigns and automatically send emails. Incentivized Michael Rastall, MBA IT Project Manager Read full review
Return on Investment	We've seen a 45 percent increase in customer survey completions, due to automated reminders and campaigns. We've seen a 10 percent increase in customer traffic on our website. We've seen a 300 percent increase in online credit applications on our website and form conversions. Incentivized Conrad Magalis Marketing Manager Read full review	Not sure. I cannot put a $ on it for ROI as I was the administrator and not part of the team that procured it. Time-wise I would say I spent less time using it than I previously had used in CloudPortal Services Manager. Incentivized Verified User Anonymous Read full review
ScreenShots	Drip Ecommerce CRM Screenshots	Ortto Screenshots