Dynamic Yield vs. Wyng

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Dynamic Yield
Score 8.3 out of 10
N/A
Dynamic Yield is presented as an AI-powered Experience Optimization platform that delivers individualized experiences at every customer touchpoint: web, apps, email, kiosks, IoT, and call centers. The platform’s data management capabilities provide for a unified view of the customer, to allow the rapid and scalable creation of highly targeted digital interactions. Marketers, product managers, and engineers use Dynamic Yield for: Launching new personalization…N/A
Wyng
Score 8.8 out of 10
Enterprise companies (1,001+ employees)
Wyng is used to build interactive digital experiences that engage customers at the right moments, collect their preferences and other zero-party data, and personalize their website experiences in real time. Whether the experience is a product finder quiz, promotion, or preference center, Wyng experiences are designed to be well-timed and user-friendly while offering genuine value to consumers.N/A
Pricing
Dynamic YieldWyng
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
Dynamic YieldWyng
Free Trial
YesYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Dynamic YieldWyng
Considered Both Products
Dynamic Yield
Chose Dynamic Yield
Better Product Recommendations, Ease of Use, Affinity based Personalisation, Predictive Targeting and out of the box templates.
Chose Dynamic Yield
It's mostly the speed and efficiency that make Dynamic Yield the go-to platform. It's very customizable, and tracking can be done in real-time, which is a strong point. Built-in component testing enables all team members to view and track changes easily. Not only that, it is a …
Chose Dynamic Yield
While each of the other platforms may have certain features or aspects that are stronger than Dynamic Yield, Dynamic Yield is certainly the best platform I've used of the ones listed. The ability to do both experimentation and personalization in one platform (and to have a tool …
Chose Dynamic Yield
Dynamic Yield has many more features than Google Optimize so this allowed us to hit many more use cases which may have previously been out of reach. We switched to Dynamic Yield after Google Optimize was shut down.
Chose Dynamic Yield
We can do a lot more with Dynamic Yield with not just the testing side of things but the product recommendations, personalisation and the out of the box features.
Chose Dynamic Yield
Dynamic Yield provides far more capability and ready-to-go templates for small-medium sized businesses, as well as decent API implementation for businesses who want to have a deeper integration. The ease of implementation and faster time-to-market is why we chose Dynamic Yield.
Chose Dynamic Yield
DY is easier to understand, has much better support than any of the other products i've used, and much easier to setup / integrate
Chose Dynamic Yield
Dynamic Yield is leaps-and-bounds beyond other platforms when it comes to advanced capabilities. If all you want is to A/B tests two separate landing pages, it is probably overkill. If you want to optimize your customer's digital experience across audience-types, including …
Chose Dynamic Yield
I have used homegrown recommendation tools in the past. DY is more robust than anything I could build in house.
Chose Dynamic Yield
Optimizely Web Experimentation
Chose Dynamic Yield
No contest between Convert and Optimizely - those are very decent A/B test programs but also standard. The biggest contender was A/B Tasty and we chose DY due to the ease of client vs server side implementation within the platform and robust analytics/product recommendation …
Chose Dynamic Yield
You get a lot more for the amount you pay compared with similar offerings. The out of the box templates also make it easier to get started especially if there is limited engineering resource. Like that it supports testing / personalization / recommender at the same time.
Chose Dynamic Yield
Dynamic Yield has proven to surpass my experiences with both Optimizely and Braze in many ways - notably with contact time and support from the team, which has made a huge difference to the success of the tool for us. But also in my experience, I've found there to be a much …
Chose Dynamic Yield
Dynamic Yield was the most robust, flexible, and intuitive option, as well as the best fit for our Single Page Application environment.
Chose Dynamic Yield
I have not used other products in the same space as DY.
Chose Dynamic Yield
We've used product recommendations through our website platform and while it was a couple of years ago and I can't remember exactly who we reviewed, we did compare Dynamic Yield to two or three other competitors before deciding to move forward with them.
Chose Dynamic Yield
Because you can use both personalization and A/B testing in one platform was the biggest reason for moving forward with Dynamic Yield. Also having a dedicated customer success manager was also a reason to move forward.
Chose Dynamic Yield
Dynamic Yield is easier to use and the customer support hands down is the best we have ever encountered. The out-of-the-box campaigns are greater and easier to use on Dynamic Yield.
Chose Dynamic Yield
DY can be linked to the product feed allowing use cases that are not possible on a simple testing solution.
Also, DY is simple to use for the marketing team, there is no need for technical knowledge to set most of the experiences. To conclude, DY can be used as a CDP with a …
Chose Dynamic Yield
Dynamic yield has everything you need out of the box where VWO pricing is tiered which can be frustrating. Dynamic yield is solid on personalization and more flexible with what can be done and achieved.
Wyng
Chose Wyng
I selected Offerpop because of the cost. I was never going to get the cost of Olapic or Bazaarvoice Curations approved for UGC. However, I really feel that UGC needs to be on the product detail page in order to see a lift in conversions on a particular product.
Chose Wyng
Offerpop is much more user friendly than other products we've used. It allows us to quickly develop campaigns by offering a variety of templates where with others, our agency had to put in much more development time. However, Offerpop isn't quite as advanced as others when it …
Chose Wyng
It's fairly competitive, pricing is higher but since I'm a developer I have been able to customize the app to fit out needs.
Chose Wyng
We really haven't explored many other options. We've been so pleased with Offerpop!
Chose Wyng
At the time, Offerpop was the most affordable products on the market. Wildfire had sleek designs, but that wasn't enough to compensate for the higher cost. Other competitors have since entered the market at a lower price point so do your homework. Also, Facebook has relaxed …
Chose Wyng
While Rafflecopter was free to use, I didn't like the bulky box that sat in the middle of our web pages. Wildfire rates were just too high to justify continuing to use them, especially as OfferPop interface was so simple and streamlined.
Best Alternatives
Dynamic YieldWyng
Small Businesses
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Medium-sized Companies
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Enterprises
Bloomreach - The Agentic Platform for Personalization
Bloomreach - The Agentic Platform for Personalization
Score 8.5 out of 10
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Dynamic YieldWyng
Likelihood to Recommend
9.9
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
7.3
(0 ratings)
Usability
8.6
(0 ratings)
-
(0 ratings)
Support Rating
10.0
(0 ratings)
-
(0 ratings)
User Testimonials
Dynamic YieldWyng
Likelihood to Recommend
It's ideal for testing continuous improvements in user experience - we're achieving good results from A/B testing and multivariate testing, and tracking the impact is very slick and compelling. We currently don't have any Dynamic Yield integrations set up for our app due to the complexities involved. We are also unable to track user behavior on platforms nested outside our domain (such as CTAs on our site that link to external booking engines).
Read full review
Even though the price of Offerpop was affordable, I still couldn't justify it. Our engagement on contests went down and no visited the UGC page. I can see if you had thousands of entries for a contest, you would definitely have to go to a solution like Offerpop.
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Pros
  • Product recommendations are easy to set up, and powerfully personalizable through either hands on refining or automated A/B testing
  • Customer insights are easy to set up and can be applied retroactively to data
  • A/B testing anything from different graphics to copy to page layouts is easy to set up and implement site wide
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  • Uploading creative assets
  • Publishing to facebook and to our site using an iFrame
  • Access to update/modify CSS
  • Easy to use dashboard
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Cons
  • The impact (either positive or negative) of potentially overlapping campaigns, especially the UX personalization or custom code campaigns, may not be easily identifiable.
  • It would make more sense for the new deep-learning and machine learning (ML) driven strategies be made part of the standard offering, as opposed to positioning them as add-on subscription, given that many other completing services are baking in ML as part of their platform evolution.
  • The documentation on the API and custom code implementation can be fleshed out further.
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  • The entry forms can become a little overwhelming especially if you add your review to the page at the bottom. It would be nice if users could click on a "rules" link and then have those details scroll down.
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Likelihood to Renew
implementation took a long time but also, DY has really proven that they are transforming and adapting their platform to be more user friendly and the right technology choice for their brand or company
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We are very familiar with the tool, it's easy to use, and we rarely experience any issues with the functionality
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Usability
Overall, the interface is not difficult to understand. Although to create campaigns or define strategies for recommendations, some study is required.
Also, some reports are hidden, you really need to know where to look in order to see them (e.g. strategies performance or email campaigns performance).
Also, there is a lack of context help that would improve a lot the usability, especially when you face a feature or a report for the first time.
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No answers on this topic
Support Rating
Allison Schwartz, Customer Success Manager at Dynamic Yield has been nothing less than amazing and stellar! She really sets the standard for customer success and support. Their technical support is fast and reliable, and their educational resources are top of the line
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No answers on this topic
Alternatives Considered
We selected Dynamic Yield because of Better Support & Partnership Experience, Superior Experimentation Capabilities, All-in-One Platform for Personalization, Testing, and Targeting Its better suited then other tools with A/B testing, better hyper personalization, AI - driven capabilities, low - code, better support
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At the time, Offerpop was the most affordable products on the market. Wildfire had sleek designs, but that wasn't enough to compensate for the higher cost. Other competitors have since entered the market at a lower price point so do your homework. Also, Facebook has relaxed rules for timeline promotions. It doesn't completely negate the need for Offerpop's services, but now you can conduct quick and easy contests without 3rd party apps.
Read full review
Return on Investment
  • Dynamic Yield supports us in our CRO offering as our optimisation platform of choice - we are leveraging this tool heavily in the application of these services - allowing us an ongoing income stream.
  • Dynamic Yields adds value to our clients - we can confidently recommend DY's recommendations and AI as better than those that are offered "out of the box" within Shopify. As a Shopify Plus agency, leveraging this better technology is often a quick way in which we can show almost immediate value to new clients to improve their conversion rate and revenue per user.
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  • We've been able to execute more campaigns internally because of the cost saving.
  • Increased fan acquisition.
  • Engaging experiences for our current customers.
Read full review
ScreenShots

Dynamic Yield Screenshots

Screenshot of The Dynamic Yield Dashboard, which offers a high-level overview of personalization campaigns, site performance, audiences, product updates, and more. With customers building and managing dozens, sometimes even hundreds of concurrent campaigns, the Dynamic Yield dashboard provides a snapshot of key information and surfaces items for potential optimization from campaigns that require action.Screenshot of Dynamic Yield's customer segmentation engine, used to unify customer data across digital and offline touchpoints. Data can be onboarded from multiple sources to create one cohesive dataset from which to power experiences. Users can collect, store, categorize, and synchronize data from a CRM, ESP, DMP, APIs, or POS.Screenshot of The interface to create cross-touchpoint personalization campaigns and experiments at scale. Users can coordinate independent personalization experiences to deliver a cohesive, consistent customer journey from start-to-finish.Screenshot of Dynamic Yield's Predictive Targeting capabilities, which provides machine-learning optimization. Dynamic Yield’s Predictive Targeting engine will continuously analyze and identify opportunities to serve the most relevant content for each audience segment.

Wyng Screenshots

Screenshot of Wyng's interface to build digital experiences that collect customer preferences and other zero-party data.Screenshot of Zero-party data collected to deliver highly-relevant experiences across all channels.Screenshot of The Customer preference center that puts customers in control of their data.