Echobox Social vs. Simply Measured (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Echobox Social
Score 9.7 out of 10
N/A
Echobox is a social media publishing solution designed to understand the meaning of content using in-built AI. With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher engagement and greater revenue from social media and emails. Echobox is an automation platform boasting users among more than 2000 brands worldwide, including Newsweek, CNBC, The Guardian,…N/A
Simply Measured (discontinued)
Score 7.2 out of 10
N/A
Simply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium Analytics add-on.
$89
per month per user
Pricing
Echobox SocialSimply Measured (discontinued)
Editions & Modules
No answers on this topic
Standard
$89
per month per user
Professional
$149
per month per user
Advanced
$249
per month per user
Offerings
Pricing Offerings
Echobox SocialSimply Measured (discontinued)
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional DetailsSprout Social’s pricing starts at $99 per user per month for the Standard plan. The Professional plan offers additional features for businesses at $169 per user per month, and the Advanced plan offers solutions for businesses at scale at $279 per user per month. Annually, the Standard plan costs $1,068 per user, the Professional plan is $1,788 per user annually, and the Advanced plan is $2,988 per user per year.
More Pricing Information
Community Pulse
Echobox SocialSimply Measured (discontinued)
Considered Both Products
Echobox Social
Chose Echobox Social
We decided to opt for Echobox Social as it is more suited for publishers than Sprout Social. We do not have to manually select when we would like to schedule posts. The AI-powered engine of Echobox Social not only means we are able to maximise our reach, but it also suggests …
Chose Echobox Social
Echobox Social stands out for its autonomous process of content creation and distribution, encompassing text, newsletter content, subjects, and scheduling times for both newsletter broadcasts and social media posts. Unlike other solutions we considered, such as Hootsuite or …
Chose Echobox Social
We received a recommendation for this tool (Hootsuite), but whoever gave us the information had not used it. We had difficulty understanding how it works. At the same time, in research done online, we discovered Echobox. We sent an email and were promptly responded to, …
Chose Echobox Social
To be completely honest, we've stumbled upon Echobox because some other media houses in Serbia were already using it. They were kind enough to offer us a trial and we were very satisfied with initial reactions, both from our staff and from our readers. Therefore it was a …
Chose Echobox Social
There's no comparison. The number of hours saved with automatic posting and the use of artificial intelligence to optimize schedules and select the correct audience made Echobox a very useful and valuable tool for our portal and we managed to gain a lot of time for other …
Chose Echobox Social
I was convinced by a videocall where they showed how they would improved our performances on Facebook and Instagram
Chose Echobox Social
For us, Echobox is the first tool of its kind so we can't make a comparison with other kinds of software. We have used tools like Trello and Slack, but they don't have this function and, of course, we used to use Facebook's integrated management system, but it's not comparable …
Chose Echobox Social
I'm not really comfortable comparing Echobox to other vendors I have not used. That said, Echobox's ease of use and an accessible client team drove our decision to select and stay with Echobox. We have been with them several years now and do not have any intentions of …
Chose Echobox Social
No comparison. Echobox is far more intuitive, and the integration is excellent. Although the cost is higher, the efficiency benefits so far outweigh the minor extra expense.
Chose Echobox Social
Echobox has allowed us better targeting and timing of each new published piece from our site.
Chose Echobox Social
Echobox has Artificial Intelligence to help publishers to find better ways to post at social media.
Chose Echobox Social
Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no …
Chose Echobox Social
Later.com is used for Instagram in terms of links in bio. I have heard that Instagram on Echobox does not work so well for our company so we have not added this feature to our Echobox account.
Chose Echobox Social
In both products, you can post your different articles, but the big difference it´s that Echobox will choose the best moment to do it and in Zapier the article publish immediately.
Chose Echobox Social
We use the Echobox ranking for sharing and resharing the content at the best moment, plus we can edit the titles and the images before publishing on social networks. With Zapier, for example, we publish the content when the RSS feed was updated. Now we can reach the best …
Chose Echobox Social
Echobox can all be done on one webpage as opposed to needing multiple different tabs open, and also has a seemingly unlimited amount of users that can have an account, which is great for security as not everyone needs access to our actual social profiles. It's a lot more …
Chose Echobox Social
Sprout has far more analytic functionality but Echobox's AI analysis of our content and automation means we can trust the system to manage our posts and focus on content creation. Sprout remains a manual posting tool.
Chose Echobox Social
Dlvr.it did a very good automation job, but Echobox is tailor-made for news editors. Therefore, with Echobox we have much more control over how, when, and what we share on social media.
Chose Echobox Social
We selected Echobox as it was recommended by our international colleagues. No other similar products were considered. Prior to using Echobox, we posted directly onto each social media platform using their innate tools.
Chose Echobox Social
Hootsuite is great for influencers and other types of companies because it allows you to schedule everything in advance. The best part of Echobox is that you can connect it to your website and it will automatically crank out your own content with little difficulty in a way that …
Simply Measured (discontinued)
Chose Simply Measured (discontinued)
Simply Measured has a much better interface than Sysyomos, by a long shot. It also is more robust in the ability to manipulate and cut your data depending on what you want to see.
Chose Simply Measured (discontinued)
For the value, Simply Measured made sense for us. Our social efforts were still fairly young and we wanted something that would let us show value and get more spending budget. That said, if I had unlimited cash, I would have loved to have used Sprinklr. The company is trying to …
Chose Simply Measured (discontinued)
Simply Measured has more in-depth reports than other tools in this category. Other tools may feature a lower price and are easier to learn. Others focus on only one channel, let's say Twitter. Simply Measured is comprehensive, extensive and has the depth to match. It's one of …
Chose Simply Measured (discontinued)
Convenience is massive and provides a lot more data that we use than some of the other platforms in one place and also it fits in easily with our statistical programming.
Chose Simply Measured (discontinued)
Simply Measured just does such a great job of taking the data from our social accounts and making it accessible to the end user.
Chose Simply Measured (discontinued)
Customer service and the sales team is what was a key seller for us. We didn't feel pressured to buy something we wouldn't use and they we're able to listen to our needs and give us what fit for us. We've tried hootsuite but it's was too much out of the box.
Chose Simply Measured (discontinued)
Used most of the higher end data tools like Radian6, Viral Heat, Sysomos, etc. This tool is really not a direct competitor - kind of unique in what it does and reports.
Chose Simply Measured (discontinued)
I wasn't involved in the selection process of Simply Measured or the other analytics tools that I have used. It was by far the easiest tool that I have used. Adobe Social's reporting was lackluster in my opinion, particularly for the cost associated with it. Sendible is another …
Chose Simply Measured (discontinued)
Simply Measured can provide more details and export automated reports, but Crimson Hexagon does not have the same cost structure so many more monitors can be afforded to be set up.
Best Alternatives
Echobox SocialSimply Measured (discontinued)
Small Businesses
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Agency Analytics
Agency Analytics
Score 9.9 out of 10
Medium-sized Companies
CoSchedule Marketing Suite
CoSchedule Marketing Suite
Score 10.0 out of 10
Echobox Social
Echobox Social
Score 9.7 out of 10
Enterprises
Sprinklr Social
Sprinklr Social
Score 9.2 out of 10
Social Suite by Reputation.com
Social Suite by Reputation.com
Score 9.4 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Echobox SocialSimply Measured (discontinued)
Likelihood to Recommend
9.7
(0 ratings)
7.5
(0 ratings)
Likelihood to Renew
9.4
(0 ratings)
9.2
(0 ratings)
Usability
8.4
(0 ratings)
7.0
(0 ratings)
Support Rating
9.8
(0 ratings)
10.0
(0 ratings)
In-Person Training
-
(0 ratings)
8.0
(0 ratings)
Online Training
-
(0 ratings)
6.0
(0 ratings)
Implementation Rating
9.0
(0 ratings)
8.0
(0 ratings)
User Testimonials
Echobox SocialSimply Measured (discontinued)
Likelihood to Recommend
Echobox Social is well suited to publishers and media organisations who are publishing daily online content that needs sharing across social platforms. It works best if your social media objective is driving traffic to your articles/website. It would be suitable for both small and large organisations, as it allows multiple users with different access.
Read full review
Simply Measured is great for people who do not want to spend too much time analyzing their owned social channel data but instead want a short and sweet snapshot of the your brand's performance. It is less appropriate for people who want to easily manipulate their data in many different ways.
Read full review
Pros
  • Organizes our social media posts across both Facebook and Twitter
  • Easy scheduling of posts, with AI driving the scheduling of optimal times for each story
  • AI ferrets out best-performing posts and schedules them during the weekend and other downtimes when we are not actively engaging our readers
Read full review
  • Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
  • Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
  • Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
  • Key insights generated in the dashboard page help add fast context for performance.
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Cons
  • Since I'm Brazilian, and our whole team is based in Brazil, would be great if the whole platform was translated for Portuguese. There are no many English speakers in Brazil, to be honest. That would make it easier
  • Tik Tok. Would be nice if somehow Echobox could provide their AI for Tik Tok Users
Read full review
  • I wish I could download the entire reports as a jpg.
  • More often than I'd have liked, I had to re-authorize my accounts.
  • It would be nice to be able to move the graphs around to reflect my client's individual needs.
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Likelihood to Renew
Because I am totally satisfied with Echobox service. I find it balanced between the service itself and its cost. Compared to its competitors, it is, without a doubt, the best product for small publishers. It only lacks in a greater and more efficient management of statistics which, at the moment, is absent. I will definitely renew Echobox!
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For my current client, it's not right - they would not be actionable with the data to really need this tool. For my past clients, I would suggest they stay on it and i think they would agree.
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Usability
Echobox Social's user interface is straightforward to navigate and even members of our team who are not necessarily social media specialists can step in when needed. The schedule queue is very easy to understand, meaning different team members can see what content is scheduled to be posted. When trying to edit the automation settings, each feature is well explained if you hover over the question mark button.
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The interface is very simple and organized around the core elements of the platform : the reports.
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Support Rating
When there have been problems, they’ve usually been resolved very quickly. Some issues have occurred such as not being able to download images or posts not going out when the service has crashed, but they’re also very open to feedback. The option to download pictures loaded into the feed stories was my suggestion; saving us time creating new images and getting the posts out quickly
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Extremely fast response and they go above and beyond without asking. The support team has provided me data beyond our limit before and it was not an issue and not an extra cost, really good business support.
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Implementation Rating
You just have to keep in mind that it can take a day or two to have the set up of an account all done.
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Very good implementation.
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Alternatives Considered
Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no comparison really, Echobox is miles ahead.
Read full review
Customer service and the sales team is what was a key seller for us. We didn't feel pressured to buy something we wouldn't use and they we're able to listen to our needs and give us what fit for us. We've tried hootsuite but it's was too much out of the box
Read full review
Return on Investment
  • Positive impact: time-saving. We have saved on staff costs and other staff are able to focus on more skilled tasks than manual scheduling
  • Positive impact: improved output. We have seen an increase in traffic, page views, and more digital subscriptions and email sign-ups since we started using Echobox
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  • Tumblr was a huge channel for us but so opaque. Simply Measured really helped us start to understand how to better interact on the platform.
  • Being able to work backward and identify potential influencers who were already talking about our brand was a great time saver and value.
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ScreenShots