TrustRadius: an HG Insights company

Simply Measured (discontinued)

Score7.2 out of 10

37 Reviews and Ratings

What is Simply Measured (discontinued)?

Simply Measured was a social media analytics and measurement tool for business users that competed with Socialbakers and the Dachis Group Social Business Index. It was acquired by Sprout Social in 2017, and is no longer available. However its features are now contained in the Sprout Social Premium Analytics add-on.

Categories & Use Cases

Reviews

What users are saying about Simply Measured (discontinued).
View all reviews

Easy Social Media Measurement

Incentivized
Marisol PelaezView profile
Data Analyst at VaynerMedia (501-1000 employees employees)

Pros

  • Easy Interface
  • Hashtag analysis
  • Historical Data

Cons

  • Exports could be condensed so that Excel doesn't crash every time I try to open.

Return on Investment

  • Simply Measured has informed our weekly and monthly client reports
  • It has outlined our top performing content, allowing us to make recommendations for the future.

Other Software Used

Chartio, NetBase, Crimson Hexagon ForSight

Digital Communications Veteran

Incentivized
Ran ManoView profile
Staff Vice President, Digital Communications in Corporate at Centene Corporation (10,001+ employees employees)

Pros

  • In-depth research.
  • Competitive analysis.
  • Multi-channel roll up review.

Cons

  • The theoretical reach figure in the Twitter report is not particularly useful or accurate.
  • The interface has a learning curve ... but all powerful tools do.
  • Expensive compared to other social media analytic platforms.

Return on Investment

  • Simply Measured enables us to monitor a variety of internal accounts.
  • Once you're trained with the tool, the interface is easy to navigate.

Other Software Used

Google Analytics, Hootsuite Pro, quintly, Twitter Counter

SM review

Incentivized
Ross HartnettView profile
Senior Strategic Digital Analyst | Consumer Insights at Deep Focus (201-500 employees employees)

Pros

  • Customer service analysis has been extremely useful for determining sentiment and adding context to real time crisis situations.
  • Convenience of pulling data for all social channels at one time is extremely effective in making decisions in real time and to compare against other channel performance. The cross channel export minimizes a great deal of time for exporting data. Nearly all social channel data is available.
  • Reports are extremely user friendly, visual and easy to export. Also the ability to see the raw data and to have it for historical reference is great.
  • Key insights generated in the dashboard page help add fast context for performance.

Cons

  • Unable to access historical data for some channels depending on when they are tracked.
  • No Vine reporting.

Return on Investment

  • We are able to create benchmarks for diagnostic metrics and track against performance.
  • Linking click data to traffic has helped us determine how we allocate media spend to get the best traffic to site.
  • Employee efficiency in that it saves so much time, especially when pulling cross platform performance.

Other Software Used

Tableau Desktop, Unmetric, Brandwatch Analytics, Socialbakers Analytics

Simply Measured used to track demand generation efforts and enagement

Incentivized
Emily IkutaView profile
Demand Generation Specialist in Marketing at Ixia (5001-10,000 employees employees)

Pros

  • The engagement data for the 5 channels we watch helps us determine what content really spoke to our audience. Helped us determine what we're the topics people we interested in the most. For our Network Test LinkedIn Group I'm able to see my top keywords within the group posting on what really worked. I can see that when we posted on traditional test our members really interacted. Surprisingly our blogs did better on LinkedIn than on our own website so that was nice to see that data.
  • For our Net Optics Youtube channel I like that I can see how our activity has done especially with news of the acquisition how we we're to still be able to see that we still getting people to watch our videos. Our engagement data actually increased which was nice to be able to see and show to management that certain social channels needed to be kept. We really like the keyword analysis that helps drive what descriptions we use for our VIdeo SEO in our video marketing strategies and help me determine how to best optimize certain videos . The distribution of views by video duration helps drive the development of future video content because we're able to see the shorter the video the better it performed when it came to certain topics.
  • For our Google+ pages it was great to see the level of engagement by post type. In Demand Gen we're constantly trying two different ways to A/B test which method worked better. What we found was that our audience didn't want to read our post they we're more engaged when it came to posts with photos and posts with video. We we're also able to see okay what have we been heavily posting and what we found was that we we're posting so many articles when what we should of done is increased our posts on video.

Cons

  • So what would be fantastic if Simply Measured became like Hootsuite where we're able to see how our social channels are doing and we can schedule and post in one location. That in my opinion would be great.
  • It would be nice if there was more Google integration. So if we use a Google url shortener we would like to be able to track in Simply Measured our efforts on social all the way through. Also have our website reporting be brought into the platform.
  • Using Marketo it would be nice if Simply Measured and Marketo teamed up to work out the sales insight feature that Marketo has and utilize Simply Measured to give better reporting data.
  • On the video front I'm always torn with the engagement data that comes from vidyard, Brightcove, etc if Simply Measured could integrate with them so that my youtube and videos watched on my website we're all in one dashboard from Simply Measured with additional engement data like drop off rates, being able to add forms to videos, etc that would be powerful

Return on Investment

  • I would say that it has given us better clarity into what we're doing and a way to help us steer the ship in the right direction

Simply Measured is Simply Outstanding!

Nolan PerryView profile
Social Media Community Manager in Marketing at Apollo Group (10,001+ employees employees)

Pros

  • Gorgeous Reports: Simply Measured's reports are not only useful but very well formatted and presented. The visuals need no altering before being useful for users at all levels of the organization.
  • Relevant Data: Simply Measured helps us cut through the noise of Facebook Insights. It's helped me learn more about the data that's available and how to interpret it to inform upper management.
  • Communication: Simply Measured does a great job updating users on improvements and sending articles that highlight how to use their reports for business decisions.

Cons

  • Connecting Facebook ad accounts could be easier but that may be Facebook's fault and our Simply Measured rep is working hard to help us get this sorted out.

Return on Investment

  • Increased efficiency of reporting. Although I still keep my own spreadsheets and create a few charts and graphs, Simply Measured's reports have saved me countless hours.
  • Greater Visibility: Simply Measured's reports have helped increase the visibility of what the social media team is doing. What executive doesn't like a smart report?

Related Products

Products similar to Simply Measured (discontinued) that may also meet your needs.
All comparisons
Emplifi
CompareLearn more
Dachis Group Social Business Index unpublished
CompareLearn more
quintly
CompareLearn more