Echobox Social vs. Tracx

Echobox Social

104 Reviews and Ratings

Tracx

Tracx

19 Reviews and Ratings

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Echobox Social	Score 9.7 out of 10	N/A	Echobox is a social media publishing solution designed to understand the meaning of content using in-built AI. With automation that tailors to the user's business, Echobox is designed to share the right content with the right audience at the optimal time, to drive more traffic, higher engagement and greater revenue from social media and emails. Echobox is an automation platform boasting users among more than 2000 brands worldwide, including Newsweek, CNBC, The Guardian,…	N/A
Tracx	Score 7.0 out of 10	Enterprise companies (1,001+ employees)	Tracx is a social media analytics platform that is designed to help enterprises to build their brand, attract new customers, service existing ones and connect with other key audiences in the social-enabled world. According to the vendor, the solution analyzes and refines mass amounts of geographic, demographic and psychographic data from across the social web to deliver deep insights into customers, competitors and influencers. It then makes those insights actionable through its contextually…	N/A

Pricing

Echobox Social

Tracx

Editions & Modules

No answers on this topic

No answers on this topic

Offerings

Pricing Offerings
Echobox Social	Tracx
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

No setup fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	Echobox Social	Tracx
Considered Both Products	Echobox Social TC Thomas Cserep Associate Editor, Audience Engagement Chose Echobox Social We decided to opt for Echobox Social as it is more suited for publishers than Sprout Social. We do not have to manually select when we would like to schedule posts. The AI-powered engine of Echobox Social not only means we are able to maximise our reach, but it also suggests … Incentivized Helpful? Verified User Anonymous Chose Echobox Social Echobox Social stands out for its autonomous process of content creation and distribution, encompassing text, newsletter content, subjects, and scheduling times for both newsletter broadcasts and social media posts. Unlike other solutions we considered, such as Hootsuite or … Incentivized Helpful? LC Laura Colledge Head of Marketing Chose Echobox Social It was the only publisher-specific tool and tool that was focused on driving traffic. Incentivized Helpful? Alexandre Pelegi diretor Chose Echobox Social We received a recommendation for this tool (Hootsuite), but whoever gave us the information had not used it. We had difficulty understanding how it works. At the same time, in research done online, we discovered Echobox. We sent an email and were promptly responded to, … Incentivized Helpful? Aleksandar Ivanisevic CEO (Chief Executive Officer) Chose Echobox Social Like an airplane vs cars Incentivized Helpful? MP Marko Prelevic Managing Editor Chose Echobox Social To be completely honest, we've stumbled upon Echobox because some other media houses in Serbia were already using it. They were kind enough to offer us a trial and we were very satisfied with initial reactions, both from our staff and from our readers. Therefore it was a … Incentivized Helpful? Alexandre Faria CEO (Chief Executive Officer) Chose Echobox Social There's no comparison. The number of hours saved with automatic posting and the use of artificial intelligence to optimize schedules and select the correct audience made Echobox a very useful and valuable tool for our portal and we managed to gain a lot of time for other … Incentivized Helpful? gaetano di meglio Account Director Chose Echobox Social I have not used and evaluated other products such as echobox Incentivized Helpful? Andrea D'Addio Founder & CEO Chose Echobox Social I was convinced by a videocall where they showed how they would improved our performances on Facebook and Instagram Incentivized Helpful? GC Guillermo Castillo COO (Chief Operating Officer) Chose Echobox Social I have not found another similar product on the market. Incentivized Helpful? FG Federica Giordani Social Media Editor Chose Echobox Social For us, Echobox is the first tool of its kind so we can't make a comparison with other kinds of software. We have used tools like Trello and Slack, but they don't have this function and, of course, we used to use Facebook's integrated management system, but it's not comparable … Incentivized Helpful? Verified User Anonymous Chose Echobox Social I'm not really comfortable comparing Echobox to other vendors I have not used. That said, Echobox's ease of use and an accessible client team drove our decision to select and stay with Echobox. We have been with them several years now and do not have any intentions of … Incentivized Helpful? Jon Entine Founder and Executive Director Chose Echobox Social No comparison. Echobox is far more intuitive, and the integration is excellent. Although the cost is higher, the efficiency benefits so far outweigh the minor extra expense. Incentivized Helpful? Verified User Anonymous Chose Echobox Social Echobox has allowed us better targeting and timing of each new published piece from our site. Incentivized Helpful? CT Christos Tulumba owner Chose Echobox Social Way better due to AI and automation capabilities. Incentivized Helpful? Axel Vicente Periodista profesional, editor digital, analista de audiencias y analítica Chose Echobox Social Echobox has Artificial Intelligence to help publishers to find better ways to post at social media. Incentivized Helpful? Nuria Leon Bernardo Director of Social Media Chose Echobox Social Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no … Incentivized Helpful? Angelica Celinska EYE Editor Chose Echobox Social Later.com is used for Instagram in terms of links in bio. I have heard that Instagram on Echobox does not work so well for our company so we have not added this feature to our Echobox account. Incentivized Helpful? Verified User Anonymous Chose Echobox Social In both products, you can post your different articles, but the big difference it´s that Echobox will choose the best moment to do it and in Zapier the article publish immediately. Incentivized Helpful? Federico Aikawa Social Media Lead at Todo Noticias Chose Echobox Social We use the Echobox ranking for sharing and resharing the content at the best moment, plus we can edit the titles and the images before publishing on social networks. With Zapier, for example, we publish the content when the RSS feed was updated. Now we can reach the best … Incentivized Helpful? AJ Anna Johnstone Head of Social Chose Echobox Social Echobox can all be done on one webpage as opposed to needing multiple different tabs open, and also has a seemingly unlimited amount of users that can have an account, which is great for security as not everyone needs access to our actual social profiles. It's a lot more … Incentivized Helpful? Verified User Anonymous Chose Echobox Social Sprout has far more analytic functionality but Echobox's AI analysis of our content and automation means we can trust the system to manage our posts and focus on content creation. Sprout remains a manual posting tool. Incentivized Helpful? Marc Gendron Chef d'équipe numérique Chose Echobox Social Dlvr.it did a very good automation job, but Echobox is tailor-made for news editors. Therefore, with Echobox we have much more control over how, when, and what we share on social media. Incentivized Helpful? Benjamin Clark Deputy Engagement Editor Chose Echobox Social We selected Echobox as it was recommended by our international colleagues. No other similar products were considered. Prior to using Echobox, we posted directly onto each social media platform using their innate tools. Incentivized Helpful? Janae Smith Digital/Sales Assistant Chose Echobox Social Hootsuite is great for influencers and other types of companies because it allows you to schedule everything in advance. The best part of Echobox is that you can connect it to your website and it will automatically crank out your own content with little difficulty in a way that … Incentivized Helpful?	Tracx Joelle Chiasson Social Media Intern Chose Tracx Tracx is the only product of this nature that I have been exposed to. Incentivized Helpful? Bryan Nye Social Media Analyst Chose Tracx I like the attention that we have from our team at Tracx. I like that unlike other tools we have tried Tracx allows us to publishing, listen, receive automated reports and track our competition in real time. Incentivized Helpful? MacKenzie Teskey Associate Community Manager Chose Tracx Because our client has over 300+ schools that we develop content for, Tracx is an awesome toolset and it allows us to add in each school's Facebook URL to monitor conversations at the local level. The ability to observe conversation at the local level is a great feature. … Incentivized Helpful? Verified User Anonymous Chose Tracx Tracx is just the new generation of listening platforms. It's updated all the time with new improvements that make it even easier to use. Sysomos is good for some simple queries but it's just not enough for more complex needs. Radian6 is stuck in the past, it was a leader … Incentivized Helpful? Alexander Liss VP, Director of Analytics Chose Tracx Tracx has excellent precision and responsiveness for campaign monitoring. It's not suited for historical research though, so tools like Crimson and others like that, will still be necessary for a full-service social analytics agency. Incentivized Helpful? Verified User Anonymous Chose Tracx Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they … Incentivized Helpful? Kelley McLees Senior Digital Account Manager Chose Tracx We loved Tracx and loved the customer service! We will join Tracx once they add the features we need. Incentivized Helpful? Lynzee Jablonka Digital Account Manager Chose Tracx Nuvi did not deliver on what they said they could do. Tracx came to our rescue. Incentivized Helpful? Verified User Anonymous Chose Tracx Tracx is better as a listening tool, where as the ones I mentioned above served our team in a community management function. Incentivized Helpful?

Best Alternatives
	Echobox Social	Tracx
Small Businesses	CoSchedule Marketing Suite Score 10.0 out of 10	Agency Analytics Score 9.9 out of 10
Medium-sized Companies	CoSchedule Marketing Suite Score 10.0 out of 10	Echobox Social Score 9.7 out of 10
Enterprises	Sprinklr Social Score 9.2 out of 10	Social Suite by Reputation.com Score 9.4 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Echobox Social	Tracx
Likelihood to Recommend	9.7 (0 ratings)	9.0 (0 ratings)
Likelihood to Renew	9.4 (0 ratings)	8.3 (0 ratings)
Usability	8.4 (0 ratings)	- (0 ratings)
Support Rating	9.8 (0 ratings)	- (0 ratings)
Implementation Rating	9.0 (0 ratings)	- (0 ratings)

User Testimonials
	Echobox Social	Tracx
Likelihood to Recommend	Echobox Social is well suited to publishers and media organisations who are publishing daily online content that needs sharing across social platforms. It works best if your social media objective is driving traffic to your articles/website. It would be suitable for both small and large organisations, as it allows multiple users with different access. Incentivized LC Laura Colledge Head of Marketing Read full review	I used Tracx to live-post for the Super Bowl. It made my life MUCH easier being able to post on Facebook and Twitter in one browser and watch the engagement live. Incentivized Joelle Chiasson Social Media Intern Read full review
Pros	Organizes our social media posts across both Facebook and Twitter Easy scheduling of posts, with AI driving the scheduling of optimal times for each story AI ferrets out best-performing posts and schedules them during the weekend and other downtimes when we are not actively engaging our readers Jon Entine Founder and Executive Director Read full review	Deep listening skills, pulling data from news sources, blogs, Twitter and Facebook pages. Geomapping. Tracx has deep geotagging capabilities which allows you to actually pinpoint a tweet or user post. Incentivized Verified User Anonymous Read full review
Cons	Since I'm Brazilian, and our whole team is based in Brazil, would be great if the whole platform was translated for Portuguese. There are no many English speakers in Brazil, to be honest. That would make it easier Tik Tok. Would be nice if somehow Echobox could provide their AI for Tik Tok Users DR Diego Ribas Araujo Editor Read full review	Non-intuitive ways of classifying data (posts, interactions, mentions, etc) Different way of using Boolean operators than other platforms Data bandwidth cap - if you hit the limit the platform shuts off which can happen at inopportune times Incentivized Alexander Liss VP, Director of Analytics Read full review
Likelihood to Renew	Because I am totally satisfied with Echobox service. I find it balanced between the service itself and its cost. Compared to its competitors, it is, without a doubt, the best product for small publishers. It only lacks in a greater and more efficient management of statistics which, at the moment, is absent. I will definitely renew Echobox! gaetano di meglio Account Director Read full review	Tracx is a solid software for identifying customer sentiment that would otherwise go unheard and undocumented by our company. We're able to report to our CEO the good and the bad with actual data and do so on an attractive interface. It is also essential in helping us prepare queries well in advance. Incentivized Verified User Anonymous Read full review
Usability	Echobox Social's user interface is straightforward to navigate and even members of our team who are not necessarily social media specialists can step in when needed. The schedule queue is very easy to understand, meaning different team members can see what content is scheduled to be posted. When trying to edit the automation settings, each feature is well explained if you hover over the question mark button. TC Thomas Cserep Associate Editor, Audience Engagement Read full review	No answers on this topic
Support Rating	When there have been problems, they’ve usually been resolved very quickly. Some issues have occurred such as not being able to download images or posts not going out when the service has crashed, but they’re also very open to feedback. The option to download pictures loaded into the feed stories was my suggestion; saving us time creating new images and getting the posts out quickly Incentivized Ross Perkins Sport social media manager - The Sun Read full review	No answers on this topic
Implementation Rating	You just have to keep in mind that it can take a day or two to have the set up of an account all done. FP François Pottier CTO (Chief Technical Officer) Read full review	No answers on this topic
Alternatives Considered	Echobox AI function (the ability to decide when is the best time to share a post) is a [game-changer] and also the UI is cleaner and easier to use. I found Hootsuite confusing and complicated. It has too many windows and also doesn't pull the articles automatically. There is no comparison really, Echobox is miles ahead. Nuria Leon Bernardo Director of Social Media Read full review	Tracx covers multiple platforms, including Facebook, which Keyhole removed from its offerings. While we loved NUVI and its interface (very easy to use and sleek), it could not track specific mentions of certain influencers. This was the major deciding factor. Additionally, they weren't overly salesy and didn't do the whole sales song and dance. We told them we had interviewed about 10 softwares (truth) and had heard it all. We were looking for something very specific. They gave us a demo and then a trial. They also allowed us to build into our contract that if the software did not do as we were promised, we could get out of the contract. Their customer service has been excellent Incentivized Verified User Anonymous Read full review
Return on Investment	Positive impact: time-saving. We have saved on staff costs and other staff are able to focus on more skilled tasks than manual scheduling Positive impact: improved output. We have seen an increase in traffic, page views, and more digital subscriptions and email sign-ups since we started using Echobox Incentivized Verified User Anonymous Read full review	Tracx has had a positive impact on our business objectives. We are able to determine what our audiences needs are and better optimize our content. It allows us to schedule our social posts ahead of time which in turn saves us time from having to post them natively on each platform. Incentivized MacKenzie Teskey Associate Community Manager Read full review
ScreenShots		Tracx Screenshots