SAP Emarsys vs. HCL Unica
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 SAP Emarsys | Score4.8 out of 10 | N/A | Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition. | N/A |
 HCL Unica | Score7.9 out of 10 | N/A | HCL Unica is available as a cloud or on-premise solution that provides fully integrated marketing automation software for enterprise. It includes enterprise marketing automation tools that optimize marketing activities, to ensure excellent customer experiences and data privacy. | N/A |
| SAP Emarsys | HCL Unica | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | Required | Optional | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Email & Online Marketing |
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| Lead Management |
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| Reporting & Analytics |
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| Platform & Infrastructure |
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| SAP Emarsys | HCL Unica | |
|---|---|---|
| Likelihood to Recommend | 7.7 | 9.0 |
| Likelihood to Renew | 9.9 | 8.7 |
| Usability | - | 8.0 |
| Support Rating | - | 3.0 |
| Implementation Rating | - | 7.2 |
| Ease of integration | 5.0 | - |