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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Emarsys

    Score4.8 out of 10
    N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A

    Iterable

    Score8.7 out of 10
    N/AIterable is an AI-powered customer communication platform that activates customers across channels in real-time. With intelligent personalization, dynamic content, and a cross-channel suite, Iterable helps brands create seamless, data-driven experiences across email, SMS, push, and in-app notifications.N/A
    Pricing
    SAP EmarsysIterable
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    SAP EmarsysIterable
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredOptional
    Additional Details——
    More Pricing Information
    Community Pulse
    SAP EmarsysIterable
    Considered Both Products
    SAP
    No answer on this topic
    Iterable
    Chose Iterable
    Iterable has a clean easy to use, user interface similar to Emarsys in that it’s very easy to use, but Iterable has a lot more capabilities than Emarsys. Iterable has many of the same functionalities as Salesforce except Salesforce is super expensive and has a terrible user …
    Incentivized
    Chose Iterable
    Great in terms of the factors that we assessed against including functionality, ease of implementation, and the ease of which new journeys and campaigns can be created.
    Incentivized
    Chose Iterable
    Iterable has more list management, segmenting, automation, and campaign building capabilities than the other 3 products we evaluated. Iterable makes it very easy to build emails that are mobile optimized.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    SAP EmarsysIterable
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SAP Emarsys and Iterable
    Feature
    SAP Emarsys
    6.5
    8 Ratings
    Iterable
    7.1
    97 Ratings
    WYSIWYG email editor7.36 Ratings8.285 Ratings
    Dynamic content8.06 Ratings7.792 Ratings
    Ability to test dynamic content4.07 Ratings7.490 Ratings
    Landing pages8.03 Ratings00 Ratings
    A/B testing7.07 Ratings7.493 Ratings
    Mobile optimization6.07 Ratings7.089 Ratings
    Email deliverability reporting6.38 Ratings5.193 Ratings
    List management4.38 Ratings7.193 Ratings
    Triggered drip sequences7.75 Ratings7.084 Ratings
    Lead Management
    Comparison of Lead Management features of SAP Emarsys and Iterable
    Feature
    SAP Emarsys
    6.5
    5 Ratings
    Iterable
    -
    Ratings
    Lead nurturing automation6.05 Ratings00 Ratings
    Lead scoring and grading7.04 Ratings00 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SAP Emarsys and Iterable
    Feature
    SAP Emarsys
    6.9
    8 Ratings
    Iterable
    6.2
    94 Ratings
    Dashboards7.78 Ratings6.694 Ratings
    Standard reports7.08 Ratings6.293 Ratings
    Custom reports6.07 Ratings5.884 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of SAP Emarsys and Iterable
    Feature
    SAP Emarsys
    7.0
    7 Ratings
    Iterable
    8.2
    91 Ratings
    API7.07 Ratings8.082 Ratings
    Role-based workflow & approvals6.04 Ratings8.678 Ratings
    Customizability6.07 Ratings8.183 Ratings
    Integration with Salesforce.com7.04 Ratings00 Ratings
    Integration with Microsoft Dynamics CRM9.02 Ratings00 Ratings
    User Ratings
    SAP EmarsysIterable
    Likelihood to Recommend
    7.7
    (10 ratings)
    8.6
    (98 ratings)
    Likelihood to Renew
    9.9
    (2 ratings)
    9.1
    (2 ratings)
    Usability
    -
    (0 ratings)
    9.1
    (2 ratings)
    Availability
    -
    (0 ratings)
    8.6
    (3 ratings)
    Performance
    -
    (0 ratings)
    8.5
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    9.1
    (3 ratings)
    Online Training
    -
    (0 ratings)
    6.4
    (1 ratings)
    Ease of integration
    5.0
    (1 ratings)
    -
    (0 ratings)
    Product Scalability
    -
    (0 ratings)
    9.1
    (3 ratings)