SAP Emarsys vs. Retainly

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
SAP Emarsys
Score 4.8 out of 10
N/A
Emarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A
Retainly
Score 9.2 out of 10
N/A
Retainly is an automated engagement platform that helps businesses maximize customer retention. The app enables users to automate emails, web push notifications, and SMS messages to retain customers and drive lifetime value. Retention & LTV: Increasingly business leaders are expecting marketing and product teams to play a key role in the growth – and customer retention is the critical platform on which…N/A
Pricing
SAP EmarsysRetainly
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
SAP EmarsysRetainly
Free Trial
NoYes
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeRequiredNo setup fee
Additional Details
More Pricing Information
Community Pulse
SAP EmarsysRetainly
Features
SAP EmarsysRetainly
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
SAP Emarsys
6.5
Ratings
16% below category average
Retainly
8.3
Ratings
9% above category average
WYSIWYG email editor7.30 Ratings8.80 Ratings
Dynamic content8.00 Ratings9.20 Ratings
Ability to test dynamic content4.00 Ratings9.20 Ratings
Landing pages8.00 Ratings00 Ratings
A/B testing7.00 Ratings7.70 Ratings
Mobile optimization6.00 Ratings3.60 Ratings
Email deliverability reporting6.30 Ratings9.20 Ratings
List management4.30 Ratings9.20 Ratings
Triggered drip sequences7.70 Ratings9.60 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
SAP Emarsys
6.5
Ratings
18% below category average
Retainly
9.1
Ratings
15% above category average
Lead nurturing automation6.00 Ratings9.60 Ratings
Lead scoring and grading7.00 Ratings9.10 Ratings
Data quality management00 Ratings8.20 Ratings
Automated sales alerts and tasks00 Ratings9.60 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
SAP Emarsys
6.9
Ratings
6% below category average
Retainly
9.0
Ratings
21% above category average
Dashboards7.70 Ratings8.50 Ratings
Standard reports7.00 Ratings9.20 Ratings
Custom reports6.00 Ratings9.20 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
SAP Emarsys
7.0
Ratings
6% below category average
Retainly
8.5
Ratings
13% above category average
API7.00 Ratings9.60 Ratings
Role-based workflow & approvals6.00 Ratings9.60 Ratings
Customizability6.00 Ratings00 Ratings
Integration with Salesforce.com7.00 Ratings6.40 Ratings
Integration with Microsoft Dynamics CRM9.00 Ratings00 Ratings
User Ratings
SAP EmarsysRetainly
Likelihood to Recommend
7.7
(0 ratings)
9.2
(0 ratings)
Likelihood to Renew
9.9
(0 ratings)
-
(0 ratings)
Ease of integration
5.0
(0 ratings)
-
(0 ratings)
User Testimonials
SAP EmarsysRetainly
Likelihood to Recommend
Emarsys is highly recommended to every new or old organization for planned and well-managed marketing. If you want to reach the maximum market chains or to keep your data under highly confidential supervision or if you want many clients for your product or services, then Emarsys is the best option of all.
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As for me, the workflow creation process is just great. It allows for creating custom interaction with the client base. Also, our team adored the way A/B tests can run as part of different workflows.
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Pros
  • The CRM functionality is a great tool for adding in targeted paid advertising campaigns to complement email campaigns.
  • The ability to segment contacts and create custom lists allows us to send hyper-targeted email campaigns that deliver more efficient and effective results.
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  • Segments creation
  • Workflow creation
  • Workspace creation
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Cons
  • The email and content builder is significantly worse than other email marketing platforms I've used
  • Emails campaigns cannot be used in more than one automation flow
  • Amount of emails collected and being sent for smart insight are inaccurate
  • I've rarely completed a task without some type of user interface error
  • Customer service mostly directs you to help center on website
  • You have to pay extra for training
  • You have to pay extra for reporting in which the system cannot provide
  • Lengthy contract with a high price tag
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  • Analytics can be improved
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Likelihood to Renew
We have no intention of changing Emarsys
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No answers on this topic
Alternatives Considered
Emarsys stacks up well against other email marketing platforms I've used. It doesn't particularly excel in any area, so it isn't heads and shoulders above other options, but it's solid in all areas. If you're looking for a safe option without too much dynamic content or advanced customizations, Emarsys will meet your needs.
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Retainly is more user-friendly and less complicated than eSputnik. Retainly does not have odd features you do not need. eSputnik has more email templates and that is why I used to like it a lot. But for me, Retainly is more comfortable now.
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Return on Investment
  • From proficient and fast information assortment and converging to changing crude data into significant experiences, Emarsys gives you an answer that allows you to associate with your clients at an extremely close to home level and utilize that to additionally develop your business.
  • Reliable and giving cost effective services.
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  • Set - up automated workflow sequences across the customer journey
  • Less manual intervention to manage campaign
  • 15 % Reduce of drop-offs in the customer experience
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ScreenShots

Retainly Screenshots

Screenshot of Here you can access your project overview and other important project-wide information.Screenshot of Create simple and extended dynamic Segments.Screenshot of Create new and manage existing workspaces.Screenshot of Connect Retainlys' and 3d party integrations.Screenshot of Access and create automated workflows, review workflow analytics.