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Retainly

Score9.2 out of 10

2 Reviews and Ratings

What is Retainly?

Retainly is an automated engagement platform that helps businesses maximize customer retention. The app enables users to automate emails, web push notifications, and SMS messages to retain customers and drive lifetime value.


Retention & LTV:

Increasingly business leaders are expecting marketing and product teams to play a key role in the growth – and customer retention is the critical platform on which growth is built. Retainly helps send targeted and automated communications to integrate customer comms workflows; launch new offers; promote discounts; cross-sell products and services; increase loyalty and improve retention.


Ease-of-use:

The vast majority of marketers only use 10-15% of their available marketing tech stack, because it is too complex to work with – often requiring the support of their IT department. So the vendor states Retainly has been built with ease of use in mind, to help users execute impactful campaigns without the hassle.

Save time:

Product and marketing teams are stretched and increasingly asked to do more with less. Often campaigns take too long to get to market because of fragmented tools and overly complex features. Retainly offers tools to help the user run campaigns quickly. It also integrates with CRMs and other tools.

All-in-one:

Many businesses are using different platforms that aren’t integrated. This results in cumbersome, manual processes and data siloes. It also means needing to learn how to use many disparate tools. Retainly is an engagement platform with drip marketing functionality, which allows users to engage with customers across multiple channels. Users work with a single set of customer data – to segment, analyze, and report on.

Media

Here you can access your project overview and other important project-wide information.
Create simple and extended dynamic Segments.
Create new and manage existing workspaces.
Connect Retainlys' and 3d party integrations.
Access and create automated workflows, review workflow analytics.

1 / 5

Top Performing Features

  • Lead nurturing automation

    Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

    Category average: 8.7

  • Automated sales alerts and tasks

    The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

    Category average: 7.8

  • API

    An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

    Category average: 8.1

Areas for Improvement

  • A/B testing

    Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

    Category average: 7.9

  • Integration with Salesforce.com

    The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

    Category average: 9

  • Mobile optimization

    Users can easily optimize emails and landing pages for mobile devices.

    Category average: 8

Cool platform from Ukraine!

Use Cases and Deployment Scope

Retainly is a cool engagement automation tool to nurture customers. It helped me to send tailored communication to the community of my Bizi book club. I really enjoyed setting up the automated flows, which gives me some space for creative work instead of spending hours on routine processes.

Pros

  • Email Automation
  • Customer Base segmentation
  • Omnichannel communication
  • Automated communication flows

Cons

  • Analytics can be improved

Return on Investment

  • Set - up automated workflow sequences across the customer journey
  • Less manual intervention to manage campaign
  • 15 % Reduce of drop-offs in the customer experience

Alternatives Considered

eSputnik

Other Software Used

Grammarly, LOOQME, Reply

Retainly helps with retention and engagement, the name speaks for itself

Use Cases and Deployment Scope

We used Retainly to improve customer retention. As it is a Marketing Automation tool, we needed it to build well-performing communication with our customers aiming to keep the bounce rate as low as possible. We needed a tool that would allow us to perform A/B tests (email&webpush) within one workflow.

Pros

  • Segments creation
  • Workflow creation
  • Workspace creation

Cons

  • Analytics can be improved.

Return on Investment

  • Customer retention improvement.
  • Less manual intervention to manage campaign.

Alternatives Considered

SendPulse

Other Software Used

Mailchimp, Sendinblue, SendPulse