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SAP Emarsys vs. Salesforce Marketing Cloud

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SAP Emarsys

45 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    SAP Emarsys

    Score4.8 out of 10
    		N/AEmarsys is a customer engagement platform that allows users to automate personalized campaigns across channels, based on each individual consumer’s behavior. The suite's capabilities include marketing automation, email marketing, customer engagement, customer intelligence and predictive recommendations. Emarsys is now part of SAP, since the December 2020 acquisition.N/A

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    SAP EmarsysSalesforce Marketing Cloud
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    SAP EmarsysSalesforce Marketing Cloud
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    YesYes
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Features
    SAP EmarsysSalesforce Marketing Cloud
    Email & Online Marketing
    Comparison of Email & Online Marketing features of SAP Emarsys and Salesforce Marketing Cloud
    Feature
    SAP Emarsys
    6.5
    8 Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor7.36 Ratings8.1118 Ratings
    Dynamic content8.06 Ratings7.6149 Ratings
    Ability to test dynamic content4.07 Ratings7.7108 Ratings
    Landing pages8.03 Ratings7.8117 Ratings
    A/B testing7.07 Ratings7.9147 Ratings
    Mobile optimization6.07 Ratings7.3107 Ratings
    Email deliverability reporting6.38 Ratings8.2128 Ratings
    List management4.38 Ratings8.6125 Ratings
    Triggered drip sequences7.75 Ratings8.191 Ratings
    Lead Management
    Comparison of Lead Management features of SAP Emarsys and Salesforce Marketing Cloud
    Feature
    SAP Emarsys
    6.5
    5 Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation6.05 Ratings8.3107 Ratings
    Lead scoring and grading7.04 Ratings8.3108 Ratings
    Data quality management00 Ratings8.1113 Ratings
    Automated sales alerts and tasks00 Ratings8.699 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of SAP Emarsys and Salesforce Marketing Cloud
    Feature
    SAP Emarsys
    6.9
    8 Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards7.78 Ratings8.4115 Ratings
    Standard reports7.08 Ratings8.4120 Ratings
    Custom reports6.07 Ratings7.997 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of SAP Emarsys and Salesforce Marketing Cloud
    Feature
    SAP Emarsys
    7.0
    7 Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API7.07 Ratings7.087 Ratings
    Role-based workflow & approvals6.04 Ratings7.486 Ratings
    Customizability6.07 Ratings7.4108 Ratings
    Integration with Salesforce.com7.04 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM9.02 Ratings8.713 Ratings
    Integration with SugarCRM00 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    Campaign Management
    Comparison of Campaign Management features of SAP Emarsys and Salesforce Marketing Cloud
    Feature
    SAP Emarsys
    -
    Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring00 Ratings8.3100 Ratings
    Event/webinar marketing00 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of SAP Emarsys and Salesforce Marketing Cloud
    Feature
    SAP Emarsys
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns00 Ratings8.480 Ratings
    Social profile integration00 Ratings8.036 Ratings
    User Ratings
    SAP EmarsysSalesforce Marketing Cloud
    Likelihood to Recommend
    7.7
    (10 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    9.9
    (2 ratings)
    8.1
    (114 ratings)
    Usability
    -
    (0 ratings)
    4.1
    (35 ratings)
    Availability
    -
    (0 ratings)
    10.0
    (11 ratings)
    Performance
    -
    (0 ratings)
    9.6
    (9 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    -
    (0 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    -
    (0 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    5.0
    (1 ratings)
    7.0
    (2 ratings)
    Product Scalability
    -
    (0 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    -
    (0 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    -
    (0 ratings)
    7.0
    (3 ratings)