emfluence Marketing Platform vs. Thryv

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
emfluence Marketing Platform
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals. The platform works for B2B and B2C marketers, marketing agencies, and CRM providers. The product supports CRM integrations and an open API for custom integrations. emfluence offers digital marketing consulting…
$1,000
per month
Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
emfluence Marketing PlatformThryv
Editions & Modules
Up to 30,000 Active Emails
$1,000
per month
Up to 150,000 Active Emails
$2,000
per month
Up to 500,000 Active Emails
$4,100
per month
More than 1,000,000 Active Emails
Custom
per month
No answers on this topic
Offerings
Pricing Offerings
emfluence Marketing PlatformThryv
Free Trial
YesNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup Fee$3,100 one-time fee per installationNo setup fee
Additional DetailsThe emfluence Marketing Platform offers month-to-month pricing that’s based on the number of contacts added, with no restrictions on how many emails are sent each month or by which features are used.
More Pricing Information
Community Pulse
emfluence Marketing PlatformThryv
Considered Both Products
emfluence Marketing Platform
Chose emfluence Marketing Platform
Emfluence offers more marketing automation features - instead of just email marketing and data optimization.
Chose emfluence Marketing Platform
It definitely does a better job for what we are doing for client than clickdimensions, but salesfusion is a platform that we ideally would like to use for all of our clients due to it's customization.
Chose emfluence Marketing Platform
We have used Constant Contact and with the issues we had with them lead us to turn to emfluence 8 years ago. The emfluence platform is easier to use, and we like that they are a Kansas City based company. We are able to visit their staff at the office and they have come to …
Chose emfluence Marketing Platform
They were the only company that could solve our specific problems. When we looked at larger companies like Constant Contact, they weren't as capable at handling our specific needs for a reasonable price. Some companies need to charge us programming hours. Bigger companies …
Thryv
Chose Thryv
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
Chose Thryv
I realized Thryv could help me BUILD a customer list and that is what it will really make my website work. I am counting on Thryv to help me get to where I am going which is a money-making plus-size clothing website by using all of its features. Thryv is not a quick fix it is …
Chose Thryv
Thryv is much more robust in what it can do. It is so robust that I learn something new it can do, or it offers almost every day. There are things that the others I tried did that Thryv does not, and things that the others do better, but when push comes to shove I went with the …
Chose Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.

Chose Thryv
Thryv was more user-friendly and cost-effective for the services it provides.
Features
emfluence Marketing PlatformThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
emfluence Marketing Platform
8.4
Ratings
10% above category average
Thryv
9.2
Ratings
22% above category average
WYSIWYG email editor9.10 Ratings00 Ratings
Dynamic content8.60 Ratings8.90 Ratings
Ability to test dynamic content8.20 Ratings9.10 Ratings
Landing pages8.20 Ratings10.00 Ratings
A/B testing8.20 Ratings00 Ratings
Mobile optimization7.70 Ratings8.80 Ratings
Email deliverability reporting9.10 Ratings9.10 Ratings
List management8.20 Ratings8.90 Ratings
Triggered drip sequences8.20 Ratings9.70 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
emfluence Marketing Platform
8.1
Ratings
4% above category average
Thryv
8.1
Ratings
18% above category average
Lead nurturing automation9.10 Ratings8.70 Ratings
Lead scoring and grading7.70 Ratings00 Ratings
Data quality management8.20 Ratings8.60 Ratings
Automated sales alerts and tasks7.30 Ratings7.10 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
emfluence Marketing Platform
8.4
Ratings
13% above category average
Thryv
9.0
Ratings
10% above category average
Calendaring8.20 Ratings9.00 Ratings
Event/webinar marketing8.60 Ratings9.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
emfluence Marketing Platform
8.4
Ratings
11% above category average
Thryv
6.7
Ratings
1% above category average
Social sharing and campaigns8.20 Ratings9.40 Ratings
Social profile integration8.60 Ratings4.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
emfluence Marketing Platform
6.7
Ratings
9% below category average
Thryv
6.6
Ratings
3% below category average
Dashboards9.10 Ratings9.10 Ratings
Standard reports7.20 Ratings8.60 Ratings
Custom reports3.70 Ratings2.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
emfluence Marketing Platform
8.2
Ratings
9% above category average
Thryv
8.3
Ratings
27% above category average
API8.60 Ratings7.90 Ratings
Role-based workflow & approvals8.60 Ratings8.90 Ratings
Customizability8.20 Ratings8.10 Ratings
Integration with Salesforce.com7.20 Ratings00 Ratings
Integration with Microsoft Dynamics CRM8.20 Ratings00 Ratings
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emfluence Marketing PlatformThryv
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Score 9.0 out of 10
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User Ratings
emfluence Marketing PlatformThryv
Likelihood to Recommend
9.1
(0 ratings)
9.5
(0 ratings)
Usability
-
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
User Testimonials
emfluence Marketing PlatformThryv
Likelihood to Recommend
The reporting feature is not as detailed as we require for our documentation, so we have to organize the results into charts and graphs. For every other component of our social media and digital marketing, emfluence checks all of the boxes.
Read full review
Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
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Pros
  • The deliverabililty and placement reporting really provide insight as to where/when your message has landed with the end user. The preflight also allows you to make sure you have less chance of hitting the dreaded spam box.
  • We have used the platform many times for RSVPing to events. It is very useful in messaging respondents and sending separate follow ups to those that haven't responded. It also allows us to be able to easily collect check in lists for staff to have at the time the event starts.
  • We use the platform in part of our communication strategy to celebrate birthdays and anniversaries. The video link component has added an extra layer of fun to students and staff.
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  • Allows me to send unlimited socail media posts and emails.
  • Allows me to collect information on customer.
  • Allows me to have all my customers info in one safe place.
  • Creates posts for my social media 12 times a month.
  • Keeps my webite up to date and helps me with updates.
  • Has the most amazing customer service via chat and phone.
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Cons
  • The email builder is hit and miss. Sometimes it brings in outside code, even when I paste text that matches the format, which loses us time and money.
  • More control of email templates, it feel as if it is over simplified.
  • Reporting lacks some depth in information and tracking specific users.
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  • I await the day that Thryv can integrate with Xero.
  • Google Messages integration would be handy.
  • There have been less than a handful of days where the site crashes and I have to reload it several times to get it to work properly.
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Usability
No answers on this topic
It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Support Rating
No answers on this topic
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Alternatives Considered
It definitely does a better job for what we are doing for client than ClickDimensions, but Salesfusion is a platform that we ideally would like to use for all of our clients due to it's customization.
Read full review
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
Read full review
Return on Investment
  • We always have a very high rate of open percentage, which usually lead to more registration. We can track that we can have a large uptick in registrations after certain emails have been sent.
  • The more results we can gather like social media clicks, shares and likes and the email opens we can share with sponsors, the more they will come back as a sponsor and also possibly be more investing in our organization.
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  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

emfluence Marketing Platform Screenshots

Screenshot of search perimeters and contact characteristics using the Dynamic Marketing Group Query Builder.Screenshot of Google Analytics, used to measure the success of email and social media alongside spikes in website traffic. Granular reports can be scheduled for an overview of surveys, landing pages, forms, social posts, emails, and list growth.Screenshot of the drag-and-drop Workflow Canvas visual interface used to create automated marketing campaigns, plus send contacts from a single group into branches based on email views, clicks, or custom queries.Screenshot of the interface to build branching into automated workflows based on opens, clicks, or custom decisions (based on custom or out-of-the-box contact fields, dates, and more).Screenshot of a schedule with a month's worth of social media and email, built using the drag and drop marketing calendar.Screenshot of custom email templates, which can be reused or rebuilt with a drag and drop editor.

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments