Emfluence is a great Marketing Platform
Pros
- Customizability
- Efficiency
- Automation
Cons
- Default HTML coding (tables)
Return on Investment
- Increasing web traffic
What is emfluence Marketing Platform?
The emfluence Marketing Platform is a marketing automation platform featuring drag-and-drop email editors and automated campaign builders, simple social media scheduling, manageable landing pages, workflow management, analytics, website tracking, surveys, and modals.
The platform works for B2B and B2C marketers, marketing agencies, and CRM providers.
The product supports CRM integrations and an open API for custom integrations.
emfluence offers digital marketing consulting services as well, to help customers with email strategy, marketing automation management, or CRM and MA platform integration.
The company also offers a partner program for agencies or CRM platforms.
The platform works for B2B and B2C marketers, marketing agencies, and CRM providers.
The product supports CRM integrations and an open API for custom integrations.
emfluence offers digital marketing consulting services as well, to help customers with email strategy, marketing automation management, or CRM and MA platform integration.
The company also offers a partner program for agencies or CRM platforms.
Categories & Use Cases
Media
1 / 7
Top Performing Features
WYSIWYG email editor
Users can create html emails through a drag-and-drop interface, without html coding knowledge.
Category average: 8
Email deliverability reporting
The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.
Category average: 8
Lead nurturing automation
Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.
Category average: 8.7
Areas for Improvement
Standard reports
The software offers pre-built reports with metrics standard to the category.
Category average: 7.5
Integration with Salesforce.com
The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.
Category average: 9
Custom reports
Users can create custom reports.
Category average: 7.1
Marketing Automation Made Easy
Pros
- Preflight
- Data collection
- Campaign management
Cons
- Reporting features
- Custom fields are a little confusing
- Form builder is rigid
Return on Investment
- Positive data analysis
- Positive engagement
- Positive analytics
Alternatives Considered
Marketo
Good for what we need
Pros
- Custom landing pages to dive deeper into campaigns and track results
- Responsive customer service with any problems we come by
- A/B testing
Cons
- The email builder is hit and miss. Sometimes it brings in outside code, even when I paste text that matches the format, which loses us time and money.
- More control of email templates, it feel as if it is over simplified.
- Reporting lacks some depth in information and tracking specific users.
Return on Investment
- It's allowed for us to generate more traffic to our client's websites.
- It's allowed for us to generate more leads from email marketing through emfluence.
- Visual click maps, more customized dashboard and email templates, and a deeper dive in data would help further business objectives.
Alternatives Considered
ClickDimensions and Salesfusion
Other Software Used
ClickDimensions, Salesfusion
Emfluence Marketing Platform helps all areas of our organization
Pros
- The social media scheduling is a great way to schedule posts ahead of time, even months in advance.
- Our email templates were created to match our website and we have access to edit them to customize even further.
- The new drag and drop is a lot easier to move blocks of text around within the email template.
- We change out the website popup frequently on our website and it is easy to change with the emfluence platform's pages/modules tool.
- The survey tool on the emfluence platform are easy to use and easy to use and easy to pull the results.
Cons
- I do have issues sometimes when making a website popup. I specify certain measurements of my popup yet when it shows up on my website, the graphic doesn't adjust and I have a bunch of white space. But that could also be my website.
- When adding a new contact into the contact section, once you hit save, the contact information stays on the screen instead of an empty contact profile so you can immediately add the next person.
- Sometimes when I update a template, The unsubscribe link will link to my email address instead of the person the email is being sent to.
Return on Investment
- We always have a very high rate of open percentage, which usually lead to more registration. We can track that we can have a large uptick in registrations after certain emails have been sent.
- The more results we can gather like social media clicks, shares and likes and the email opens we can share with sponsors, the more they will come back as a sponsor and also possibly be more investing in our organization.
Let me Influence you on Emfluence
Pros
- The deliverabililty and placement reporting really provide insight as to where/when your message has landed with the end user. The preflight also allows you to make sure you have less chance of hitting the dreaded spam box.
- We have used the platform many times for RSVPing to events. It is very useful in messaging respondents and sending separate follow ups to those that haven't responded. It also allows us to be able to easily collect check in lists for staff to have at the time the event starts.
- We use the platform in part of our communication strategy to celebrate birthdays and anniversaries. The video link component has added an extra layer of fun to students and staff.
Cons
- One thing that we struggle with is the fact that the platform indexes on email address. When we are dealing with both professional and personal email messages - it makes it difficult to add a reporting element/opt out etc
Return on Investment
- We actually just finished a case study with our team it can be found here: https://emfluence.com/case-study/concorde-career-colleges-new-student-series
