Emotive.io vs. Listrak

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Emotive
Score 9.9 out of 10
N/A
Emotive accelerates the e-commerce revenue funnel with two-way conversational texting, helping users to build contact lists, drive traffic and sales, and make payments frictionless.N/A
Listrak
Score 9.3 out of 10
N/A
Listrak, headquartered in Pennsylvania, offers a customer data and marketing platform for retailers that features email marketing with social network engagement, abandoned cart rescue, and in-store data / information retrieval. Listrak is retail-specific and helps create an integrated and personalized customer experience across physical stores, ecommerce stores, social networks, or email, helping retail entities of widely varying sizes, small to large, to achieve their marketing goals. Listrak…N/A
Pricing
Emotive.ioListrak
Editions & Modules
No answers on this topic
No answers on this topic
Offerings
Pricing Offerings
EmotiveListrak
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Emotive.ioListrak
Considered Both Products
Emotive
Chose Emotive
Postscript is more expensive, and worked well for a while, but not really worth the cost.
Attentive is cheaper than Emotive and Postscript, and they are performing 10x better than both combined!
Chose Emotive
Attentive is a full-feature SMS platform with an aggressive growth mindset and culture superior to Emotive.

Klaviyo provides the distinct advantage of a single platform to analyze results and effectiveness for email and SMS marketing. The organization does not have the SMS …
Listrak
Chose Listrak
The Bronto platform is so similar to Listrak in that it made no sense for us to move unless there were significant cost savings (there weren't). We are so intertwined with Listrak that it would be painful to move for the sake of moving. Klaviyo is very DIY which can be great. …
Chose Listrak
Listrak offered more products than Bronto did at the time we evaluated, and we wanted all the alerts and email series products to use.
Chose Listrak
The service is overpriced compared to competitors, and the service is very hard to set up and integrate with our Shopify store. You think they would want to integrate more seamlessly with the largest e-commerce platform on the market. After working with them for several years, …
Chose Listrak
Klaviyo and MailChimp have better integrations with Shopify and seem to be targeted more to the small business. Listrak is definitely better suited for a mid-tier business, but they will help you get there.
Chose Listrak
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Chose Listrak
I've been using programs like Listrak for several years. Many times the needs from clients have been on a smaller scale, so options like MailChimp and ConstantContact have provided the necessary service levels. However, if you're looking at merging effectively with an eCommerce …
Chose Listrak
This is the first subscription list service we have used so we don't have much to compare it to. We have no complaints about the software or the service they provide. They have been very easy to work with and fast to respond to questions on our account.
Chose Listrak
Listrak stands out from the listed companies for a variety of reasons, but there are 3 main areas that make Listrak my go to platform.
1. Superior control over your Database & Lists
2. Excellent deliverability rate for businesses that possess a large database.
Chose Listrak
Stronger in business to consumer and online retail email marketing. Better user interface. Better reporting functions.
Best Alternatives
Emotive.ioListrak
Small Businesses
LocaliQ
LocaliQ
Score 9.0 out of 10
Mautic
Mautic
Score 9.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
The Trade Desk
The Trade Desk
Score 9.0 out of 10
Enterprises
Airship
Airship
Score 8.5 out of 10
Iterable
Iterable
Score 8.7 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Emotive.ioListrak
Likelihood to Recommend
1.3
(0 ratings)
7.1
(0 ratings)
User Testimonials
Emotive.ioListrak
Likelihood to Recommend
Given our experience, we hesitate to recommend Emotive.io to anyone. We had a year contract that included a monthly subscription fee and opted to move our SMS marketing to a more reliable platform and service -- despite having to pay for six months of service to fulfill our contract. At no time, did our account manager attempt to honor the promise made by her predecessor to reimburse us for services not rendered. Billing questions arising months after our departure resulted in the same experience of apathy.
Read full review
We use Listrak to send cart abandonment emails, welcome emails, and sales emails. We also use the segmentation tool to find specific customers if we are looking for feedback on new products or specific issues. This has been a great way to reach out to them in a very personalized way.
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Pros
  • Low pricing
  • Shopify integration
Read full review
  • The conductor email builder is easy to use.
  • They have improved their customer service team.
  • Open to suggestions and will work collaboratively.
  • Help build insights from campaigns and recommend improvements.
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Cons
  • After investing many hours to build segmented automated flows, in my experience, the flows did not work and tech support was unable to diagnose them.
  • The responsive team we had was replaced with a new team that was indifferent to our issues. This included our Account Manager and her superior. Customer Support was responsive but unable to correct the technical problems.
  • It appeared the company was experiencing churn. High turnover. Apathy.
  • We initially saw growth in options and sales . Over several months, growth stagnated.
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  • Difficult and steep learning curve
  • Email builder is complicated and not intuitive
  • CONTRACTS ARE UNCLEAR
  • Company will not honor cancellation requests made in a timely manner
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Alternatives Considered
Postscript is more expensive, and worked well for a while, but not really worth the cost. Attentive is cheaper than Emotive and Postscript, and they are performing 10x better than both combined
Read full review
The focus Listrak has on e-commerce was a huge selling point. The price-point and easy installation were another attraction. The product is simple, clean, effective, and encompasses everything we need to be successful. It was a clear winner for us.
Read full review
Return on Investment
  • Postive ROI
  • Increase in traffic
  • Increase in Sales
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  • Ability to execute dynamic content & intricately segmented email campaigns has made a hugely positive impact on our marketing capabilities while maintaining a large database.
  • Listrak does cost slightly more than its competition, therefore making me (the consumer) look a little harder at our ROI since implementing Listrak as our primary digital marketing platform. All-in-all, it is safe to say that Listrak has definitely had a positive impact on our overall business goals of creating campaigns that increase customer engagement, click-thru rates, and most importantly conversions.
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ScreenShots