Engagor was a Social Media Management platform with key features include monitoring of the social web, real-time customer engagement, workflow automation, analytics and reporting. The product was acquired by Clarabridge in 2015, and then Clarabridge was acquired by Qualtrics in October 2021. Engagor is no longer available.
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Sparkcentral (discontinued)
Score 10.0 out of 10
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Sparkcentral was a social customer care solution and cloud-based customer engagement platform that catered specifically to customer care teams within large enterprises, enabling them to deliver real-time social customer service. Sparkcentral was acquired by Hootsuite in January 2021. The product has since been discontinued.
We evaluated Hootsuite, Coosto and Sparkcentral. Our contract with Engagor will end in 2016 so we’re currently looking at other tools as well. We made a selection between 9 or 10 tools and we are evaluating them to see which one is most valuable.
Engagor has the most functions among them, which are critical to us - at an appropriate price level. The available integrations could also prove to be beneficial on the long run.
Using the combination of different tools led to an unorganized structure. We’d tagged on Radian6 and answered on the mentions via the classical FB pages or TweetDeck. This led to great efficiency loss which was captured and organised very well with our new tool, Engagor.
We`ve tried dozens of tools and we've used 3 of them during one year at least. If you work on this you probably know tha the perfect tool doesn't exist, and it never will, but Engagor is pretty close to what we need as a company. If I have to say a competitor it would be really …
Sprout Social is good for smaller accounts with limited traffic. Some insights available but often questionable data. Only picks up direct interaction (i.e. doesn't monitor likes or favourites). Sysomos was used for a while, but spent ages defining search times still producing …
We used a product prior to 2012 called Looxii that is no longer available. We went with Engagor primarily out of necessity, but also because it delivered more for our business/client objectives within our budget than the other products we demo'd. Our selection base was around …
Pros: 1. Layout is more user-friendly than the previous platforms. 2. Real-time data on system issues where each user is able to see it and respond accordingly.
Sparkcentral does what it has offered to do, where other software made empty promises, Sparkcentral delivers. They also inform us, anytime they are undergoing maintenance or when Twitter or Facebook has an API change, where in previous cases we would have to discover this …
I selected Sparkcentral because I am a social media engagement director, so engagement is top priority for me and Sparkcentral does exactly that. It's not focused on marketing, word clouds, etc. It's focused on the incoming social media volume of your brand.
Sparkcentral is very organized and robust in terms of using it for customer service/tech support. It allows you to record detailed information about your customers, and provides thorough customer support histories which are very helpful as well.
Sparkcentral is in an excellent place - they are the only true stand-alone social media customer care platform. We also provide support through Oracle RightNow (Chat/email), but the social add-on for that appeared to be weak. Hootsuite works fine for small teams of low volume …
A few months ago we decided it would be smart to look into back up options in case Sparkcentral ever had technical issues (it never has, but we like to have redundancies in place) and I could not find a company or product that offered all the features I love and have become …
Key questions are about: mention handling capabilities, maximum monthly volume, analytical functions, social platform compatibilities, possible integrations with other services (for example Bitly, Zendesk)
Sparkcentral has an extremely dedicated customer service team The platform UX is brilliant Reports are very detailed & easy to export The system is stable more than 98% of the time Queue management is extremely easy They need to work on a mobile app / making the website mobile friendly The ability to add more social media channels is essential
Bringing back the option to see not only who is responding to a customers post, but actually seeing the response as they are typing it out. That was a neat feature to have.
It will timeout, which is a bit annoying sometimes but not a huge deal.
We have renewed with Engagor on a month-to-month basis. In my experience some of the glitches Engagor experiences are too risky for some of the large brands my team handles. We want to use a listening/monitoring tool that we can trust as this service is something the company uses every single day. For our budget, as well, we would like to have more data space for search, as we do new business presentations quite frequently. When auditing new business social platforms, we like to give them a look at the competitive landscape on social, which can take up a lot of space for business that may not even come to fruition. I've updated this review to reflect that I am no longer in a role that regularly collects social media data or compiles reports, so I defer to my colleagues for an official recommendation on listening tools or other channels that might perform the same service as Engagor.
Sparkcentral has never given us a good reason to consider any other option. Aside from all the positive points I mentioned in previous areas of this review, something else that has really impressed us is their customer service (makes sense, they're a customer service company after all!). Any time we have a question or concern, we send them an email and we get a response almost instantly.
We evaluated Hootsuite, Coosto and Sparkcentral. Our contract with Engagor will end in 2016 so we’re currently looking at other tools as well. We made a selection between 9 or 10 tools and we are evaluating them to see which one is most valuable.
Sparkcentral is in an excellent place - they are the only true stand-alone social media customer care platform. We also provide support through Oracle RightNow (Chat/email), but the social add-on for that appeared to be weak. Hootsuite works fine for small teams of low volume customer care, but for a dedicated social care platform, we could not find anything else worth considering
Providing customers the option to contact us via social media cuts costs for the company by lowering call in numbers and creating a more efficient way of assisting customers where they are.
Currently there is not an option to separate outside of business hours reporting for response time and within business hours. This can cause a pain point when reporting to other departments as it calculates a higher response time than the accurate one due to outside business hours.