TrustRadius: an HG Insights company

Save this comparison

Save this comparison

Add Product

Recommended Comparisons

    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Ensighten Manage

    Score6.8 out of 10
    N/AEnsighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection. The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.N/A
    Pricing
    Ensighten Manage
    Editions & Modules
    No answers on this topic
    Offerings
    Pricing Offerings
    Ensighten Manage
    Free Trial
    No
    Free/Freemium Version
    No
    Premium Consulting/Integration Services
    No
    Entry-level Setup FeeNo setup fee
    Additional Details—
    More Pricing Information
    Community Pulse
    Ensighten Manage
    Considered Both Products
    Ensighten
    Chose Ensighten Manage
    We were asked to evaluate Ensighten against GTM and have determined that GTM does not provide the required features that we currently use with Ensighten. Specifically things like vanity URL redirects, tag sequencing, helper frameworks. GTM also does not provide as extensive …
    Incentivized
    Chose Ensighten Manage
    I have only used adobe tag manager which lacked many of the features Ensighten has baked in.
    Incentivized
    Chose Ensighten Manage
    Ensighten Manage has more tagging functionality, facilitating multiple tagging technologies, while Google Tag Manager (GTM) supports only Google Analytics. It has better security configuration, with custom role definitions that can define more detailed access characteristics. …
    Incentivized
    Chose Ensighten Manage
    We were one of the early adopters of Ensighten and selected them since they had a really good UI and an easy way to implement tags back when TMS were relatively new.
    Incentivized
    Chose Ensighten Manage
    • Flexibility of entitlement
    • Ease of use
    • Improvement of page load times
    Incentivized
    Chose Ensighten Manage
    We've used Ensighten Tag Management since 2013 - before this, we used Adobe's out of the box dynamic tagging solution. Since Ensighten is a purpose-built tool, it provides a great deal more flexibility than that of Adobe. Rule-drived spaces and conditions were not available in …
    Incentivized
    Chose Ensighten Manage
    We did not compare to any other companies, Ensighten was bought without any due diligence being completed, which I raised as an issue when we first got Ensighten but it was too late at this point.
    Incentivized
    Chose Ensighten Manage
    Tagman is the previous platform offered by ensighten. The updated version of their tooling has been a large step forward in flexibility and management of our tagging architecture.
    Incentivized
    Chose Ensighten Manage
    Ensighten had more flexibility at the time of installation with all of our tags, and wasn't just for analytics
    Incentivized
    Chose Ensighten Manage
    We chose (and have stayed) with Ensighten over their competitors because they are tag agnostic and offer great support every step of the way. While other tag managers may have strengths over Ensighten in a particular feature or tag type, Manage is a great overall solution that …
    Incentivized
    Chose Ensighten Manage
    Ensighten Manage offered more reporting options at the time.
    Incentivized
    Chose Ensighten Manage
    Ensighten Manage has improved performance and data QA capabilities, preventing errors, page load time impact and less breakage.
    Incentivized
    Chose Ensighten Manage
    Ensighten Manage has better enterprise level management, where you can manage deployments across multiple sites with ease. Ensighten Manage also has better customer service than TagMan had, and is less complex to implement than Tealium.
    Incentivized
    Chose Ensighten Manage
    Tealium seems like it has better support but is more costly.
    Incentivized
    Chose Ensighten Manage
    Some how I feel Ensighten Manage needs to improve compared to Dynamic Tag Management by Adobe.
    Incentivized
    Chose Ensighten Manage
    It was an easy choice...more features, great support, market leader, easy & intuitive.
    Incentivized
    Chose Ensighten Manage
    The products are comparable. Each has strengths and weaknesses. At the end of the day their job is to fire tags and they both do that well.
    Incentivized
    Chose Ensighten Manage
    We also evaluated Tealium. We decided to use Ensighten because of the higher level of code compatibility with Adobe and their consultants are very familiar with Adobe deployment.
    Incentivized
    Chose Ensighten Manage
    I did not select Ensighten, some one else did .....

    Chose Ensighten Manage
    I have no means for comparison except to say that Manage 2.0 has many improvements from Manage 1.0. The UI improvements alone make it a good switch, and the ability to use the apps to templatize deployments is a great feature.
    Chose Ensighten Manage
    Google Tag Management System
    Key User Insights
    Would buy again
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    Features
    Ensighten Manage
    Security
    Comparison of Security features of Ensighten Manage
    Feature
    Ensighten Manage
    7.6
    22 Ratings
    Role-based user permissions7.622 Ratings
    Tag Management
    Comparison of Tag Management features of Ensighten Manage
    Feature
    Ensighten Manage
    7.7
    23 Ratings
    Tag library9.421 Ratings
    Tag variable mapping7.220 Ratings
    Ease of writing custom tags7.423 Ratings
    Rules-driven tag execution7.321 Ratings
    Tag performance monitoring7.718 Ratings
    Page load times8.420 Ratings
    Mobile app tagging5.48 Ratings
    Library of JavaScript extensions8.612 Ratings
    Data Management & Integrity
    Comparison of Data Management & Integrity features of Ensighten Manage
    Feature
    Ensighten Manage
    7.5
    20 Ratings
    Event tracking7.216 Ratings
    Mobile event tracking6.910 Ratings
    Data distribution management7.815 Ratings
    Universal data layer8.020 Ratings
    Automated error checking7.717 Ratings
    User Ratings
    Ensighten Manage
    Likelihood to Recommend
    8.1
    (27 ratings)
    Likelihood to Renew
    8.5
    (4 ratings)
    Usability
    9.0
    (1 ratings)
    Support Rating
    9.0
    (2 ratings)
    Implementation Rating
    6.5
    (5 ratings)