TrustRadius: an HG Insights company

Ensighten Manage

Score6.8 out of 10

66 Reviews and Ratings

Get a Demo

What is Ensighten Manage?

Ensighten Manage is a popular tag management system used globally, promising to increase page loading speed, accelerate tag deployment, and facilitate omnichannel 1:1 customer engagement across platforms and devices. Ensighten provides tag control by visitor, session, and page, and harmonizes data collection. The company’s Tag Delivery Network serves billions of tags annually for familiar brands like Sony, Staples, Symantec, T-Mobile, and United Airlines.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Ensighten Manage has to offer, as determined by TrustRadius' reviewers.
Based on 66 ratings of Ensighten Manage's features
View all features

Top Performing Features

  • Tag library

    The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.

    Category average: 7.9

  • Library of JavaScript extensions

    The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.

    Category average: 7

  • Page load times

    The tag management software has helped improve page load speeds.

    Category average: 7

Areas for Improvement

  • Event tracking

    The software tracks events such as form abandonment, video plays, downloads, parallax scrolling, and infinite scroll.

    Category average: 8.1

  • Mobile event tracking

    The software tracks mobile-specific interactions, such as zoom, rotate, and dialing phone numbers.

    Category average: 6.8

  • Mobile app tagging

    The software can manage tags for mobile apps as well as websites.

    Category average: 7.9

Reviews

What users are saying about Ensighten Manage.
View all reviews

Ensighten - one of the best enterprise tag management solution

Incentivized
Abhijeet KarmaseView profile
Senior Support Engineer in Information Technology at Safeway (10,001+ employees employees)

Pros

  • Provides around 578 Apps, which are templates for various advertisement tags. Non technical business users can use a form based UI to enter values which are used by the App to create the tag code.
  • Provides the concept of Spaces which can be used for access restriction, manage tag development and QA process.
  • Provides tag firing timing control. Tags can fire immediately, after DOM has loaded, or after page has loaded.
  • Provides helper frameworks that enable features such as event triggering, DOM changes etc.

Cons

  • Manage 2.0 UI is slow to load.
  • Manage UI view tag feature is not very useful.
  • Tag enabling and disabling cannot be automated. We have requested this feature.

Return on Investment

  • We have been able to deploy campaign based tags very easily due to Ensighten.
  • There have been many occasions when an error was made either in a Tag, or in code during production code changes, that we were able to fix through Ensighten very quickly.
  • Pre-Ensighten the tag management and campaign management function was not well defined in the company and spread out in different groups. Due to ensighten we were forced to think through the process and have a central group managing tagging request.

Alternatives Considered

Google Tag Manager

Other Software Used

Akamai, OpenText TeamSite, Dynatrace Synthetic Monitoring

Ensighten is a one stop shop for tags

Incentivized
Tom ArundelView profile
Director, Program Management, Tagging & Performance in Marketing at Marriott International (10,001+ employees employees)

Pros

  • With so many tags on our site, page performance and site speed have been an issue for some time. Ensighten's CDN enables rapid firing of tags to ensure tags fire quickly and asynchronously, not impacting user experience and improving conversion.
  • We have been challenged with data quality of our tagging for some time. Moving to Ensighten enables multiple levels of QA and testing in production with built in capabilities for improved data governance. For example, once we migrate analytics to Ensighten, we will have the ability to deploy and fix our analytics tracking and QA the data in dev and staging environments to ensure accuracy in real time.

Cons

  • Ensighten's built in tag auditing tool, Inform, can only audit static pages. ObservePoint allows you to create user simulations to audit tags throughout an entire entire user path including dynamic pages.

Return on Investment

  • We just launched tool so we don't have enough data. Overall, however, we've noticed improved speed to market of tag deployments.

Other Software Used

Adobe Analytics

Ensighten Manage Review

Incentivized
Patrick LegaspiView profile
Technical Analyst Sr in Information Technology at Fidelity Investments (10,001+ employees employees)

Pros

  • Supports typical software development life cycle (SDLC) process by facilitating DEV, QA and PROD deployment stages through spaces.
  • Roles and security can be thoroughly defined.
  • Very good selection of tagging technologies.
  • Site is stable, no availability concerns.
  • GUI in general is straightforward.

Cons

  • Improve speed of publishing.
  • Add security at the tag type level (i.e. only ADMIN role has access to custom-code tag).
  • Keep up to date with Google Analytics features.

Return on Investment

  • Increased employee efficiency.
  • Faster implementation.
  • Smaller implementation footprint.

Other Software Used

Eclipse Luna, Oracle Database, Oracle WebCenter Sites, Google Analytics, Google Search Appliance

Usability

Ensighten Manage - You won't go wrong

Incentivized
Jeremy LavittView profile
Web optimization manager in Information Technology at B&H Photo Video (1001-5000 employees employees)

Pros

  • Ensighten Manage deploys very fast and won't slow your page.
  • Ensighten Manage has a very wide range of precoded apps letting even novice users be successful.
  • Ensighten Manage allows full customization so very advanced scripts can be run.

Cons

  • Using multiple triggers to fire a tag is a challenge.
  • Setting the timing/order of how scripts fire can be confusing and hard to predict.

Return on Investment

  • Increased efficiency and accuracy of deploying tags.
  • Increased efficiency of troubleshooting and fixing broken/misfiring tags.

Alternatives Considered

Google Tag Manager

Ensighten Tag Manager Gets the Job Done.

Incentivized
Giancarlo MorilloView profile
AdOps/Full-Stack Engineer in Engineering at Hearst (10,001+ employees employees)

Pros

  • Reliable speed and uptimes.
  • Ability to easily test current deployments with Ensighten Inform.
  • Clear and concise status reports and error reports that are easily actionable.

Cons

  • The UI could more intuitive.
  • Hard to manage items staged for deployment for specific environments. Must deploy all items staged for an environment instead of being able to pick and choose those items individually which makes it hard to collaborate.
  • More intuitive and robust search and sort options would be helpful when managing many deployments.

Return on Investment

  • The most important impact is the ability to easily deploy hot fixes outside of scheduled code deployments.

Other Software Used

JIRA Software, Tableau Desktop, Slack