Ensighten Pulse vs. Leadspace

Ensighten Pulse is particularly well suited to the type of work Ovative/group does in the marketing attribution space, but is also very well suited to drive the data collection efforts for personalization on-site as well. Pulse is also extremely well suited in scenarios where a client may want to track individuals across many domains or touchpoints

Leadspace simplifies the process of gathering, normalizing, and validating data. As it is a robust tool, it allows us to focus our efforts on creating demand. Because it is the source of truth, we use it to enrich all incoming data and organize records into scales. We would, however, appreciate having more industry-specific data. We are working on combining and unifying various industry data sets so that they can be ingested into their enrichment values.

Incentivized

• Flexibility - Ensighten Pulse is truly just the pipes; it effectively and consistently gets data from any touchpoint throughout your digital ecosystem to a single, consolidated location. It does not, however, make decisions about how that data is then processed. This raw data access allows flexibility that is unmatched by other offerings.
• Data Ownership - Because Ensighten Pulse is a first-party cookie, the data collected is fundamentally owned by the owner of the domain. Additionally, because Ensighten does not process the data at all, the data in its rawest form is made available directly to be stored and processed however either we or the client see fit.
• Platform Independence - When we at Ovative/group are implementing Pulse for a client, it is extremely beneficial for everyone involved that the client's current marketing ecosystem can remain largely unchanged; Pulse can ride 'side-by-side' with any existing marketing analytics or execution platforms. This operational ease of implementation has been a huge upside of Pulse.

• Reachforce Smart forms - pumps up conversions with fewer fields, while getting high quality/accurate data company and contact on the back end
• Reachforce data is second to none
• Reachforce standardization is a lifesaver when doing things like segmenting, direct mail, etc.

Incentivized

• We were one of the first users of the product and there was very little documentation or best practices established.
• Ensighten's TMS product is very 'marketer friendly' and the Pulse product requires a much more technical skillset to implement and leverage.

• Data quality on contact level is not accurate as we would like. I noticed even the data we get from D&B is not as accurate as would like. It is understandable because people change their jobs so frequently in our industry. We received high bounce rate from our email marketing. We did the random review of our own data against their data and found some contacts' info has not been updated and is wrong.
• Smartforms integration can be tricky for the first time users.
• I wish they refreshed their data more frequently than quarterly.

Incentivized

Nothing else to add

We chose Leadspace after evaluating several other suppliers in part because of their ability to give localized addresses for contacts, enrich with personas, and provide predictive intent data for contacts. Among other things, they've exceeded expectations in all three of these areas and more.

Incentivized

• We identified over 20M impressions that should have been re-allocated due to frequency caps and have utilized our modeling to push more adaptive frequency caps by marketing message through our ad network.
• We will pilot a program where we block 'saturated' users and those exhibiting 'bot-like' behavior through our ad networks to further improve our advertising effectiveness.
• We do have a resource cost in maintaining a separate server and a systems developer to maintain our environment. Where I'd prefer to pay for a full SaaS application and utilize that resource in another area.

• Account Management team from Leadspace is very helpful in helping us to understand the product in detail.
• Enrichment of data based on company and person helps the organisation to plan & execute better.
• Can get the customized details from Leadspace team based on our needs
• The feature "persona scoring" helps in defining our key target personas using job titles, job levels and technologies and now when new leads come into our database, they get scored against these personas and this drives a key part of our lead scoring model and campaign segmentation

Incentivized