Entrinsik Informer vs. Cyfe, by Traject

Most schools that use Colleague (the Student Information System) have either UniData or SQL Server as the back-end database. If a school is currently a UniData school but has plans to move to SQL Server in the relatively near future then I'd advise against moving forward with Informer until after the conversion to SQL Server. There is a tool that will convert some reports, but there are many instances where the tool won't successfully convert the report and it will need to be re-written.

Incentivized

Cyfe might be for you if you are looking for a cost-effective way to display all of your marketing metrics in one place. If you are looking for a detailed, fine-tuned, niche, or extremely specific metrics, this might not be the best solution. Cyfe is good for a general health check-up of marketing, but not a finely tuned examination.

Incentivized

• Informer is pretty user-friendly. When teaching other employees how to use Informer, I typically don't have to repeat any steps or further explain how to do certain tasks because of how user-friendly it is.
• Reports in Informer are kept in a list that can be filtered by user, specific tags, or even by how recent the report was made or run. This makes it very quick and easy to find and run a specific report.
• Informer has many options for downloading the report output, including text (txt), comma separated values (csv), and even PDF.

Incentivized

• Cyfe makes it easy to create a professional looking dashboards in a short amount of time. With so many built-in data sources and the intuitive nature of the interface, you can have beautiful looking charts and graphs in no time!
• One of the best features of Cyfe is the many data sources built-in and that each dashboard is not constrained to one source. One of the drawbacks I've seen in other tools is the limited ability to pull from multiple Google Analytics profiles, multiple AdWords accounts or from both AdWords and Bing in one dashboard. Cyfe has no such limitation.
• Google Spreadsheets - if the data you need to show is not available via an API, being able to pull from Google spreadsheets is a great solution. Once set up, you can add data whenever you need to the spreadsheet and your widgets in the Cyfe dashboard are automatically updated. Huge time saver!

• Informer needs more predefined date formats in its Column Display Editor. The existing 5 do not meet everyone's needs.
• It's a minor UI issue, but Informer's Edit Columns view stutters and displays empty space when scrolling left or right. It may be because I'm using Safari on Mac OS X, and Informer isn't designed for input devices that scroll with "momentum" (as Apple calls it).
• The Reports Listing takes longer to load reports than I believe it should. At least a progress bar displays to tell you when it's complete.

Incentivized

• Sometimes the percentages in Cyfe seem off. We'll review the numbers month over month in Google Analytics and the same numbers are pulled into Cyfe, and yet Cyfe reports a different percentage
• It would be nice if Cyfe had more styling and layout choices to brand it more to our company's style and look

Incentivized

Informer has been handily meeting most of our reporting needs, and we've created a library of hundreds of reports that are used every day. They have a terrific support service to help when you have questions, and I've found them to be great at listening to what customers would like and adding new features. They are a small company that really listens and really cares, and I've been very pleased over the past few years getting to know them.

It has become a part of our internal tools so unless a competitor comes out with similar functionality as a similar price point it is unlikely that we would not renew. One area that would cause us not to renew would be if a competing service came out with more third-party integrations that match our needs. Price at this point is no longer an issue as it would allow us to automate a somewhat manual process that we have now connecting Cyfe widgets to Google Sheets.

Since I don't know code, there are sometimes calculations that are beyond my knowledge to create. It would also be great to be able to format multiple columns at once (center, for instance), rather than having to format them individually.

Incentivized

I gave it a rating of 7 because it does a good job at what it does, but there are missing that are missing which I would have benefited from. For instance, if I was able to drill down more on the specific metrics I was able to see, that would have been helpful.

Incentivized

We have 10 concurrent licenses and we average between 6-8 at any given time during the day; and we host the application.

Always able to get acceptable solutions in reasonable time from friendly support staff. Initial contact is always with knowledgeable person - not someone reading from a script trying to screen calls. Thanks Entrinsik for being in tune with my needs.

Incentivized

Because I had a very minor question and I was able to speak directly to the founder through LinkedIn and through email. I know that as they grow this may not always be an option but the fact that he made himself available to answer my questions said a lot about his passion for the product.

We bought the product on a Thursday morning, and we were writing reports on Friday afternoon. We did take about a month to manage the Mapping, Linking and Security to allow us to open it up across campus. We are now mapping from as many third-party vendors as we can to enable the creation of more ad-hoc reporting.

Cyfe is a 15 minutes implementation, then some time to get your data sources created. This is an easy one person job that will not result in down time or unnecessary wasted man hours.

Our organization used to use the built in reporting tool for Datatel, but it required more knowledge about SQL so only a handful of users could actually use it. There was no customization of the output or ability to schedule the queries. If you wanted something more complex than what was available, then the programmers needed to write an extraction program to pull the data you needed

Incentivized

My company already subscribed to Cyfe when I began, so for me there wasn't any shopping around. While Cyfe does pull straight from the "back end" side of many social media platforms, or from Google Analytics for websites, the benefit is that you can see all the stats in one place rather than having to log in to so many other platforms to grab those metrics.

Incentivized

• We have definitely improved customer service due to better reporting using Informer. All departments are better empowered to help our students in a more timely and accurate manner.
• Using Informer has given us the ability to eliminate functionality within our ERP system and offload reporting to a data store instead of the transactional system. This has resulted in successfully upgrading our core systems and improved response times.

• Cyfe allows us to provide real time data to our clients
• Cyfe allows us to provide detailed analytics to our clients showing actual results
• Cyfe reduced our need to provide monthly "reports" to our marketing clients
• Cyfe allows us to have better situational awareness and know what is going on throughout our multiple organizations