Epsilon PeopleCloud vs. LoyaltyLion

Appropriate for large organizations who want customization in their emails. The tool - while intuitive if you have previous background - is hefty and large in scope of capabilities. It's great for organizations who have multiple users and shows the name of person who last made changes. The reporting is really good - but may be a bit overwhelming for organizations who don't need a lot of detailed information

Incentivized

It says it's a loyalty program, but it's not really fit for purpose in my opinion

Incentivized

• Fairly intuitive if you have previous experience with high-end email tools.
• The training opportunities are good - they offer both online and/or live training.
• The support we receive is very good.
• The reporting feature is good - a lot of detailed information.

Incentivized

• In my opinion, it ties you into long contracts to suit their own needs
• In my opinion, provides basic customer support to save them money

Incentivized

• The tool could be improved to "remember" where you last left off (specific user). Having to constantly retrace steps if you get logged out is annoying.
• Hitting the "back" arrow sends you back to a main section, when it should send you back to where you previously were.
• It would be nice to see performance reports available within the campaign itself, as well as within the reporting section.
• Ability to NOT be able to change anything in a campaign after it has launched. This has happened multiple times. We usually copy a previous campaign to start a new one but often, we end up changing content on the version we are copying from -- this is very annoying and dangerous.

Incentivized

• Integration only with shopify
• UI could be better

Incentivized

While both Epsilon Agility Harmony and Oracle Responsys are great for larger organizations that send a lot of emails, I think Epsilon Agility Harmony is more robust than Responsys and is easier to use. It is significantly more complex than HubSpot and requires previous knowledge of using an email tool that has content blocks and or dynamic content.

Incentivized

The integration with Shopify was the most important aspect for me and so LoyaltyLion took the cake for me. Also, the features that it provides for the price made it an easy pick. Tried other apps but they were either too complex to set up or needed extra steps to integrate with Shopify. For LoyaltyLion all I had to do was click a button to install the app and add a few settings and I was ready to load.

Incentivized

• Increased email production = more communication to customers.
• Better reporting = determine areas for improvement or scale up efforts.
• Working on getting our triggered emails optimized - there's a great opportunity for this with this tool.

Incentivized

• It has improved my sales considerably since customers are more willing to buy from me instead of marketplaces
• We have seen a higher returning customer rate since using Loyalty points.

Incentivized