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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Equativ

    Score10 out of 10
    N/AEquativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.N/A

    Google Ad Manager

    Score8.5 out of 10
    N/AGoogle Ad Manager is a platform for publishers that combines the former DoubleClick for Publishers and DoubleClick Ad Exchange products.N/A
    Pricing
    EquativGoogle Ad Manager
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EquativGoogle Ad Manager
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    EquativGoogle Ad Manager
    Considered Both Products
    Equativ (formerly Smart AdServer)
    No answer on this topic
    Google
    Chose Google Ad Manager
    The UI is better against all other options in the market. Even the opportunity that you have to integrate new inventory from your own is easier when doing it by yourself; we always had to go back to the support teams on all other products in order to do so. Also, the robust …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    EquativGoogle Ad Manager
    Ad Network Integration
    Comparison of Ad Network Integration features of Equativ and Google Ad Manager
    Feature
    Equativ
    8.0
    1 Ratings
    Google Ad Manager
    7.6
    24 Ratings
    Data Transfer8.01 Ratings7.524 Ratings
    DSP integration8.01 Ratings7.719 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Equativ and Google Ad Manager
    Feature
    Equativ
    8.0
    1 Ratings
    Google Ad Manager
    7.4
    35 Ratings
    Ad campaign creation8.01 Ratings9.235 Ratings
    Ad deployment9.01 Ratings8.235 Ratings
    Display advertising7.01 Ratings7.234 Ratings
    Ad display and retargeting segmentation8.01 Ratings7.233 Ratings
    Sequence targeting8.01 Ratings5.025 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Equativ and Google Ad Manager
    Feature
    Equativ
    7.5
    1 Ratings
    Google Ad Manager
    6.9
    34 Ratings
    Ad dashboards8.01 Ratings5.032 Ratings
    Ad performance reports8.01 Ratings7.034 Ratings
    Ad conversion tracking7.01 Ratings7.033 Ratings
    Ad attribution reporting8.01 Ratings7.030 Ratings
    Cross-channel ad management7.01 Ratings8.126 Ratings
    Ad forecasting and optimization7.01 Ratings7.030 Ratings
    User Ratings
    EquativGoogle Ad Manager
    Likelihood to Recommend
    8.0
    (1 ratings)
    8.0
    (35 ratings)
    Likelihood to Renew
    -
    (0 ratings)
    7.0
    (1 ratings)
    Usability
    -
    (0 ratings)
    9.0
    (3 ratings)
    Support Rating
    -
    (0 ratings)
    7.0
    (2 ratings)