Equativ vs. Google Ads
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Equativ | Score10 out of 10 | N/A | Equativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets. | N/A |
 Google Ads | Score8.3 out of 10 | N/A | Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding. | $500 in Ads credit in the first 60 days |
| Equativ | Google Ads | |||||||||||||||
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| Editions & Modules | No answers on this topic |
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| Offerings |
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| Entry-level Setup Fee | No setup fee | No setup fee | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Ad Network Integration |
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| Ad Campaigns |
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| Ad Reporting & Analytics |
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| Ad Auctions |
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| Equativ | Google Ads | |
|---|---|---|
| Likelihood to Recommend | 8.0 | 5.6 |
| Likelihood to Renew | - | 9.6 |
| Usability | - | 1.0 |
| Performance | - | 9.0 |
| Support Rating | - | 9.0 |
| Online Training | - | 9.0 |
| Vendor post-sale | - | 1.0 |
| Vendor pre-sale | - | 10.0 |