TrustRadius: an HG Insights company

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Equativ

    Score10 out of 10
    N/AEquativ (formerly Smart AdServer) is a French ad server provider with a large international presence. Customers tend to be European media outlets.N/A

    Kevel

    Score8.2 out of 10
    Enterprise companies (1,001+ employees)
    Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs…N/A
    Pricing
    EquativKevel
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    EquativKevel
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional DetailsPricing is customized based on feature needs, support needs, and monthly request volume.
    More Pricing Information
    Features
    EquativKevel
    Ad Network Integration
    Comparison of Ad Network Integration features of Equativ and Kevel
    Feature
    Equativ
    8.0
    1 Ratings
    Kevel
    10.0
    1 Ratings
    Data Transfer8.01 Ratings00 Ratings
    DSP integration8.01 Ratings10.01 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Equativ and Kevel
    Feature
    Equativ
    8.0
    1 Ratings
    Kevel
    10.0
    1 Ratings
    Ad campaign creation8.01 Ratings10.01 Ratings
    Ad deployment9.01 Ratings10.01 Ratings
    Display advertising7.01 Ratings10.01 Ratings
    Ad display and retargeting segmentation8.01 Ratings10.01 Ratings
    Sequence targeting8.01 Ratings00 Ratings
    Ad Reporting & Analytics
    Comparison of Ad Reporting & Analytics features of Equativ and Kevel
    Feature
    Equativ
    7.5
    1 Ratings
    Kevel
    9.2
    1 Ratings
    Ad dashboards8.01 Ratings9.01 Ratings
    Ad performance reports8.01 Ratings9.01 Ratings
    Ad conversion tracking7.01 Ratings10.01 Ratings
    Ad attribution reporting8.01 Ratings9.01 Ratings
    Cross-channel ad management7.01 Ratings9.01 Ratings
    Ad forecasting and optimization7.01 Ratings00 Ratings
    User Ratings
    EquativKevel
    Likelihood to Recommend
    8.0
    (1 ratings)
    10.0
    (1 ratings)