TrustRadius: an HG Insights company

Kevel

Score8.2 out of 10

4 Reviews and Ratings

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What is Kevel?

Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results).

According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs versus doing it entirely from scratch. Kevel states its customer list includes Fortune 500 brands, public companies, and unicorn startups, including LiveNation/TicketMaster, TradingView, imgur, and Strava.

Categories & Use Cases

Media

Adzerk homepage
Decision API JSON example
Management API example

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Key Features

Learn about the best (and worst!) features Kevel has to offer, as determined by TrustRadius' reviewers.
Based on 4 ratings of Kevel's features
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Top Performing Features

  • DSP integration

    Integration with DSP platforms for ad buying

    Category average: 7.5

  • Ad campaign creation

    Allows users to programmatically create ads and build new campaigns within the tool.

    Category average: 6.6

  • Ad deployment

    Allows users to quickly and easily deploy new ad campaigns from within the tool.

    Category average: 8.2

Areas for Improvement

  • Ad performance reports

    Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

    Category average: 6.4

  • Ad attribution reporting

    Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

    Category average: 6.4

  • Cross-channel ad management

    Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

    Category average: 7.1

Reviews

What users are saying about Kevel.
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Kevel is a win for lean teams and custom solutions!

Incentivized
Verified User
Employee in Engineering (51-200 employees employees)

Pros

  • More personable team that can address customizations needed to the product.
  • Easy to use interface.
  • Frequent product updates with notifications via email.
  • Well documented API.

Cons

  • User interface could be faster to load.

Return on Investment

  • Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory.

Alternatives Considered

Google Ad Manager

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