Kount, an Equifax company vs. Ekata by Mastercard
| Product | Rating | Most Used By | Product Summary | Starting Price |
|---|---|---|---|---|
 Kount, an Equifax company | Score8.6 out of 10 | N/A | Kount Fraud Detection Software is an option from the company of the same name in Boise, Idaho. | N/A |
 Ekata | Score8.5 out of 10 | N/A | Ekata, a former part of the Whitepages company, and now a Mastercard company since the April 2021 acquistion, offers identity verification, data validation, and data enrichment services based on the Ekata Identity Engine (EIE), a machine learning based system used to derive links from real-time transactions within the company's proprietary network and data licenses. The service includes address and phone number validation APIs, among other services. | N/A |
| Kount, an Equifax company | Ekata | |||||||||||||||
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| Editions & Modules | No answers on this topic | No answers on this topic | ||||||||||||||
| Offerings |
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| Entry-level Setup Fee | No setup fee | Optional | ||||||||||||||
| Additional Details | — | — | ||||||||||||||
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| Kount, an Equifax company | Ekata | |
|---|---|---|
| Likelihood to Recommend | 8.9 | 9.0 |
| Likelihood to Renew | 10.0 | - |
| Usability | 8.5 | - |