eTrigue DemandCenter

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
eTrigue	Score 6.0 out of 10	N/A	eTrigue DemandCenter is a marketing automation and channel marketing-as-a-service platform. Its key features include CRM integration, email marketing, real-time lead alerts, A/B email testing, and litmus email visualization testing.	$600 complete

Pricing

Editions & Modules

eTrigue DemandCenter pricing begins at:: $600
complete

Offerings

Pricing Offerings
eTrigue
Free Trial
Yes
Free/Freemium Version
No
Premium Consulting/Integration Services
No

Entry-level Setup Fee

No setup fee

Additional Details

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More Pricing Information

Community Pulse
	eTrigue DemandCenter
Considered Both Products	eTrigue Verified User Anonymous Chose eTrigue mid range pricing, offered quite a bit like other vendors, but missing some functionality. Incentivized Helpful? Verified User Anonymous Chose eTrigue None except for salesforce. Helpful? Beryl Israel Vice President, Client Services Chose eTrigue As an agency we have experience with several other marketing automation platforms. We support clients that are not using eTrigue DemandCenter-- we'll work with them to create various campaign assets. This said, if our clients want us to also run their marketing automation … Incentivized Helpful? Ken Worthen Vice President, Business Development Chose eTrigue Constant Contact offered now tracking, lead alerts. Marketo wasn't as flexible-- for example not easy to schedule campaigns in advance, to launch in the future. Also liked the interface and the DemandCenter lead alert format more than Marketo. Helpful? Frank Jamieson President Applied DM Research , Advisory Board Member Sales Leads Mgmt Assoc Chose eTrigue we talk to users of Marketo and Eloqua and they tell us that both are complex to use and difficult and time consuming to make changes - they also require full time administrators - eTrigue is refreshingly easy to use - does not require a full time administrator - has most of … Helpful? Gregory Ness VP Worldwide Marketing Chose eTrigue eTrigue is more intuitive and easier to use. With Marketo you need extensive training and/or consulting or a dedicated, trained headcount. Eloqua is expensive and even more complex. Helpful? Pendy Pendyala Strategic Advisory Board Member Chose eTrigue Used home grown solutions which were less sophisticated. Evaluated other heavily marketed offerings which were more complex and expensive to implement and use. eTrigue was very easy to implement, easy to adopt and easy on the budget. Helpful? Paul Normandin Partner Chose eTrigue We have used batch campaign systems, and relied on partners to run our campaigns previously. With eTrigue we can now run our own campaigns very easily, with little training required, and can change campaigns mid flow based on performance reporting. We have seen a 100% return on … Helpful? Jeff Meyer President Chose eTrigue Ease of use is unparalleled. Marketo is very challenging, too much training required. The integration with WebX or Go To Webinar is 30 pages long. We integrated WebEx with eTrigue in 5 minutes. Act-On is limited because campaigns must be based on a list. Very inflexible. Helpful? Andréa Skov Principal Chose eTrigue Many of the CRM systems meet some of these "must have" criteria. However, among the products in the market today, my experience is that eTrigue Demand Center and, just as importantly, the employees behind the eTrigue product, consistently outperform the competition on every … Helpful? Verified User Anonymous Chose eTrigue eTrigue DemandCenter was easier to use, more visual and intuitive, tons of features and the support team was the best to work with. Helpful? Verified User Anonymous Chose eTrigue eTrigue is far better than other marketing systems we have used because of the drag-n-drop, advanced search, ability to launch campaigns when all assets are not ready, and THE BEST SUPPORT I HAVE EVER USED. We tried Marketo and Pardot, then tested Act-on. With the other … Incentivized Helpful? Carolyn Wellsfry Cheng Senior Marketing Manager, Lead Generation and Customer Acquisition Chose eTrigue It is easy to use, and is organized the way that marketers think. That is incredible. Top 2 for sure! Helpful? Terri Melle-Johnson Marcom The Americas Chose eTrigue Great value against all the top providers. Performs like the big dogs. Helpful? Jeff Elias CEO and President Chose eTrigue When I first saw DemandCenter I knew it was different. With DemandCenter you "storyboard" your campaign. That one unique feature sets DemandCenter apart from the rest of the market. Consider the "storyboard" as the controlling document to all of your campaigns. From there, you … Helpful? Verified User Anonymous Chose eTrigue Ultimately, we selected eTrigue because of their stellar customer service. We are a small company and it SEEMED that it would be a good fit. Helpful? Jareb Coupe Director of Marketing Chose eTrigue In 2010, we evaluated Marketo and Pardot alongside eTrigue. And eTrigue was considered the 'Cadillac' of MA tools. More recently, we've checked out Eloqua and Hubspot. All of these are more-or-less clones, having all the same core features. Except for HubSpot, which should be … Helpful? Hanna Hubbs Marketing Representative Chose eTrigue ClickDimensions & Vocus Helpful? Megan Prosser Director of Marketing Chose eTrigue No comparison. Eloqua is clunky and time consuming. They both have the same features but eTrigue is cleaner, simpler, faster and less expensive. By comparison, Eloqua implementation and training took 2 weeks and an onsite paid consultant. eTrigue implementation and training … Helpful?

Features

eTrigue DemandCenter

Email & Online Marketing

Comparison of Email & Online Marketing features of Product A and Product B
	eTrigue DemandCenter 6.3 Ratings 19% below category average
WYSIWYG email editor	7.00 Ratings
Dynamic content	6.00 Ratings
Ability to test dynamic content	8.60 Ratings
Landing pages	7.00 Ratings
A/B testing	6.00 Ratings
Mobile optimization	5.00 Ratings
Email deliverability reporting	4.00 Ratings
List management	6.00 Ratings
Triggered drip sequences	7.00 Ratings

Lead Management

Comparison of Lead Management features of Product A and Product B
	eTrigue DemandCenter 6.3 Ratings 21% below category average
Lead nurturing automation	6.00 Ratings
Lead scoring and grading	7.00 Ratings
Data quality management	6.00 Ratings
Automated sales alerts and tasks	6.00 Ratings

Campaign Management

Comparison of Campaign Management features of Product A and Product B
	eTrigue DemandCenter 6.8 Ratings 8% below category average
Calendaring	8.60 Ratings
Event/webinar marketing	5.00 Ratings

Social Media Marketing

Comparison of Social Media Marketing features of Product A and Product B
	eTrigue DemandCenter 6.6 Ratings 13% below category average
Social sharing and campaigns	5.00 Ratings
Social profile integration	8.30 Ratings

Reporting & Analytics

Comparison of Reporting & Analytics features of Product A and Product B
	eTrigue DemandCenter 6.7 Ratings 9% below category average
Dashboards	7.00 Ratings
Standard reports	6.00 Ratings
Custom reports	7.00 Ratings

Platform & Infrastructure

Comparison of Platform & Infrastructure features of Product A and Product B
	eTrigue DemandCenter 4.8 Ratings 43% below category average
API	6.00 Ratings
Role-based workflow & approvals	6.00 Ratings
Customizability	6.00 Ratings
Integration with Salesforce.com	9.00 Ratings
Integration with Microsoft Dynamics CRM	1.00 Ratings
Integration with SugarCRM	1.00 Ratings

Best Alternatives
	eTrigue DemandCenter
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Enterprises	PFL Direct Mail Platform Score 9.0 out of 10
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User Ratings
	eTrigue DemandCenter
Likelihood to Recommend	6.0 (0 ratings)
Likelihood to Renew	9.7 (0 ratings)
Usability	8.9 (0 ratings)
Performance	9.1 (0 ratings)
Support Rating	8.8 (0 ratings)
Implementation Rating	8.4 (0 ratings)

User Testimonials
	eTrigue DemandCenter
Likelihood to Recommend	I would not recommend DemandCenter for anyone who doesn't know what they're doing or what they want. That sounds like a no-brainer, but it seems like a huge number of organizations want something to fill that "Marketing Automation" gap, not having the marketing infrastructure in place to support it. That is, a technically savvy person to design complex campaign logic and manage data, good web people for designing landing pages and emails, and content writers & managers & marketing specialists for everything else. Investing in a marketing automation tool does not mean you can exclude these resources - it simply means you can DO MORE with those resources. If you don't know what you want, and want to be babysat through the whole process but don't mind the limitations, you can always go with the MA tool that rhymes with "BubSpot". Jareb Coupe Director of Marketing Read full review
Pros	Putting prospects in the system from spreadsheets is easy. Contacts can also be automatically brought into eTrigue from your CRM. (If you have Salesforce.) Campaign reports show the actual numbers of prospects at each step of the campaign. The detail behind the number is available just by clicking on it. Mike Wiechmann CEO Read full review
Cons	I wish they could be able to customize URLs for landing pages for better SEO and branding. Better SEO functionality and ability to customize those options on landing pages would be nice. More useful and better detailed analytics would be nice. Incentivized Verified User Anonymous Read full review
Likelihood to Renew	We rely on this tool. Going forward as we implement new back end architecture we may be forced to change to an integrated platform with our master data management infrastructure, but we will do so kicking and screaming. While marketing gets to make the choice, we will choose eTrigue. Carolyn Wellsfry Cheng Senior Marketing Manager, Lead Generation and Customer Acquisition Read full review
Usability	Having used Marketo, Act-On, and Pardot, eTrigue is MUCH easier to use and easier to train new team members to use. Verified User Anonymous Read full review
Support Rating	Been very happy with their responsiveness and ability to resolve issues Pendy Pendyala Strategic Advisory Board Member Read full review
Implementation Rating	You will need to think about which users you want to have each role, and the features allowed in each role. You should watch the training videos before you get live training. It saved us several hours as they had already answered 90% of our questions. Verified User Anonymous Read full review
Alternatives Considered	As an agency we have experience with several other marketing automation platforms. We support clients that are not using eTrigue DemandCenter-- we'll work with them to create various campaign assets. This said, if our clients want us to also run their marketing automation campaigns-- implement the campaigns after the assets are created, we only work in eTrigue as this our platform of choice. Our ability to support the robust and fast-paced needs of our clients requires us to use a platform that they can easily implement and that we can easily work in, make ongoing changes in. eTrigue DemandCenter is the platform that delivers. Incentivized Beryl Israel Vice President, Client Services Read full review
Return on Investment	We get the upper hand on follow-up with return visitors... not by reverse DNS lookup or pattern match but by direct cookie validation. Inside sales productivity is boosted by 33% easy with eTrigue. The alerts and data are lightning fast, giving marketing immediate feedback on campaign data and prospects. Gregory Ness VP Worldwide Marketing Read full review
ScreenShots	eTrigue Screenshots