We are an Industrial Grade User of Marketing Automation - Read this one first
Pros
- The ability to change assets, campaigns and campaign design at any point in the campaign.
- Setting up complex dynamic progressive forms and forms in general.
- Its editors for LP's and email. They are full featured and actually work well without HTML programming. Although you can go into HTML as well and make changes if you like. Flexible for the novice and the expert user.
- Ability to move between campaigns and programs is simple.
Cons
- We have specific requirements that most users will never have. When I say that I mean less than 1% of the market has the needs that our company needs. These would be related to reporting ad hoc and being able to set up reporting comparisons between campaigns and even different campaigns in different instances of DemandCenter.
- I'd like a multi-screen editor so that I can be doing 2, 3, 4 things in 2, 3, 4 different instances at once. Yet again our needs are unique.
- The reporting is OK, but could be improved. Specific improvements would be in the area of being able to easily create my own ad hoc reports. While DC allows for ad hoc reporting, a really cool report writer would be helpful.
Return on Investment
- Our customers are generally in shock that we really add significant and impactful value via Marketing Automation.
- Our success has led to explosive growth for Toltec Global Services.
