EXADS vs. Kevel

EXADS

Kevel

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
EXADS	Score 0.0 out of 10	Small Businesses (1-50 employees)	EXADS is a white-label ad serving technology provider that has been building customized ad platforms for Ad Networks, Agencies, Advertisers and Publishers for over 10 years. EXADS ad serving solutions include Demand Side Platforms, Supply Side Platforms, Publisher Ad servers, Ad Network Infrastructure, and Ad Server APIs. EXADS supports ad formats built to the IAB industry standards and fully compliant with Chrome and the Better Ads Coalition. EXADS can also deliver Video Ad Servers, Mobile Ad…	N/A
Kevel	Score 8.2 out of 10	Enterprise companies (1,001+ employees)	Kevel's (formerly Adzerk) APIs is designed to make it easy for engineers and PMs to build their own server-side, fully-customized ad server. E-retailers and user communities can use Kevel to build ad servers to promote anything from native ads to internal content to sponsored listings (where vendors and sellers pay for their organic listing to be promoted in search and browsing results). According to the vendor, engineers reliably see a significant reduction in dev time using Kevel’s APIs…	N/A

Pricing

EXADS

Kevel

Editions & Modules

No answers on this topic

Offerings

Pricing Offerings
EXADS	Kevel
Free Trial
Yes	Yes
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	Yes

Entry-level Setup Fee

Optional

No setup fee

Additional Details

—

Pricing is customized based on feature needs, support needs, and monthly request volume.

More Pricing Information

Community Pulse
	EXADS	Kevel

Features

EXADS

Kevel

Ad Network Integration

Comparison of Ad Network Integration features of Product A and Product B
	EXADS - Ratings	Kevel 10.0 1 Ratings 30% above category average
DSP integration	00 Ratings	10.01 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	EXADS - Ratings	Kevel 10.0 1 Ratings 25% above category average
Ad campaign creation	00 Ratings	10.01 Ratings
Ad deployment	00 Ratings	10.01 Ratings
Display advertising	00 Ratings	10.01 Ratings
Ad display and retargeting segmentation	00 Ratings	10.01 Ratings

Ad Reporting & Analytics

Comparison of Ad Reporting & Analytics features of Product A and Product B
	EXADS - Ratings	Kevel 9.2 1 Ratings 17% above category average
Ad dashboards	00 Ratings	9.01 Ratings
Ad performance reports	00 Ratings	9.01 Ratings
Ad conversion tracking	00 Ratings	10.01 Ratings
Ad attribution reporting	00 Ratings	9.01 Ratings
Cross-channel ad management	00 Ratings	9.01 Ratings

Best Alternatives
	EXADS	Kevel
Small Businesses	LinkedIn Marketing Solutions Score 8.9 out of 10	LinkedIn Marketing Solutions Score 8.9 out of 10
Medium-sized Companies	The Trade Desk Score 9.0 out of 10	The Trade Desk Score 9.0 out of 10
Enterprises	LinkedIn Marketing Solutions Score 8.9 out of 10	LinkedIn Marketing Solutions Score 8.9 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	EXADS	Kevel
Likelihood to Recommend	- (0 ratings)	10.0 (1 ratings)

User Testimonials
	EXADS	Kevel
Likelihood to Recommend	EXADS No answers on this topic	Kevel For ad serving, implementing client-side header bidding with prebid was actually easier with Kevel than it is with Google Ad Manager in most cases, particularly for display advertising. I found though that with more complex integrations (like video), there were more solutions and code snippets available with other larger ad servers (Google). Incentivized Verified User Anonymous Read full review
Pros	EXADS No answers on this topic	Kevel More personable team that can address customizations needed to the product. Easy to use interface. Frequent product updates with notifications via email. Well documented API. Incentivized Verified User Anonymous Read full review
Cons	EXADS No answers on this topic	Kevel User interface could be faster to load. Incentivized Verified User Anonymous Read full review
Alternatives Considered	EXADS No answers on this topic	Kevel Kevel was an easier initial implementation for header bidding with prebid. The team worked alongside us to make sure everything was operating as intended. We ultimately switched to Ads Manager to access AdX demand and other features that were not possible with Kevel (for instance, EBDA). There are benefits to both but I appreciated the attention we got from Kevel support when we were first working through the implementation. We are still using Kevel for many things, just not as our primary display advertising ad server. Incentivized Verified User Anonymous Read full review
Return on Investment	EXADS No answers on this topic	Kevel Kevel enabled us to get up and running with client side header bidding when our team was still small and the technology was still new. This improved our ability to monetize our inventory. Incentivized Verified User Anonymous Read full review
ScreenShots	EXADS Screenshots	Kevel Screenshots