Experiture Marketing Platform vs. Thryv

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Experiture
Score 10.0 out of 10
Mid-Size Companies (51-1,000 employees)
The Experiture Marketing Platform is an all-in-one marketing platform that allows users to create, deploy, automate and optimize highly personalized marketing programs at scale across email, web, mobile, social and more.
$895
per month
Thryv
Score 8.7 out of 10
Small Businesses (1-50 employees)
Thryv is an all-in-one small business marketing solution providing CRM, marketing automation, calendaring and appointment reminders, directory listings, and other features.N/A
Pricing
Experiture Marketing PlatformThryv
Editions & Modules
Professional
$895
per month
Premium
$1,295
per month
Enterprise
$1,995
per month
No answers on this topic
Offerings
Pricing Offerings
ExperitureThryv
Free Trial
NoNo
Free/Freemium Version
NoNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
Experiture Marketing PlatformThryv
Considered Both Products
Experiture
Chose Experiture
The product has all of the power of a Hubspot. But it is much easier to get up and running, and to use by multiple team members on a day to day basis. This product was built with a broad array of users in mind.
Chose Experiture
I personally have not done any side-by-side analysis between other platforms, our decision was not based on which platform could do the job we required, our decision was based on which company could deliverer a customized platform for our needs and unique challenges. Experiture …
Thryv
Chose Thryv
I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
Chose Thryv
I realized Thryv could help me BUILD a customer list and that is what it will really make my website work. I am counting on Thryv to help me get to where I am going which is a money-making plus-size clothing website by using all of its features. Thryv is not a quick fix it is …
Chose Thryv
Thryv is much more robust in what it can do. It is so robust that I learn something new it can do, or it offers almost every day. There are things that the others I tried did that Thryv does not, and things that the others do better, but when push comes to shove I went with the …
Chose Thryv
Let's say use this software because it gives a lot of benefits to the company and we no other software use do not.

Chose Thryv
Thryv was more user-friendly and cost-effective for the services it provides.
Features
Experiture Marketing PlatformThryv
Email & Online Marketing
Comparison of Email & Online Marketing features of Product A and Product B
Experiture Marketing Platform
9.8
Ratings
28% above category average
Thryv
9.2
Ratings
22% above category average
WYSIWYG email editor9.80 Ratings00 Ratings
Dynamic content9.90 Ratings8.90 Ratings
Ability to test dynamic content9.80 Ratings9.10 Ratings
Landing pages9.90 Ratings10.00 Ratings
A/B testing10.00 Ratings00 Ratings
Mobile optimization9.80 Ratings8.80 Ratings
Email deliverability reporting9.90 Ratings9.10 Ratings
List management9.00 Ratings8.90 Ratings
Triggered drip sequences10.00 Ratings9.70 Ratings
Lead Management
Comparison of Lead Management features of Product A and Product B
Experiture Marketing Platform
9.9
Ratings
38% above category average
Thryv
8.1
Ratings
18% above category average
Lead nurturing automation9.90 Ratings8.70 Ratings
Lead scoring and grading9.90 Ratings00 Ratings
Data quality management9.90 Ratings8.60 Ratings
Automated sales alerts and tasks9.90 Ratings7.10 Ratings
Campaign Management
Comparison of Campaign Management features of Product A and Product B
Experiture Marketing Platform
9.3
Ratings
13% above category average
Thryv
9.0
Ratings
10% above category average
Calendaring9.50 Ratings9.00 Ratings
Event/webinar marketing9.00 Ratings9.00 Ratings
Social Media Marketing
Comparison of Social Media Marketing features of Product A and Product B
Experiture Marketing Platform
9.0
Ratings
31% above category average
Thryv
6.7
Ratings
1% above category average
Social sharing and campaigns9.90 Ratings9.40 Ratings
Social profile integration8.20 Ratings4.00 Ratings
Reporting & Analytics
Comparison of Reporting & Analytics features of Product A and Product B
Experiture Marketing Platform
9.6
Ratings
34% above category average
Thryv
6.6
Ratings
3% below category average
Dashboards9.90 Ratings9.10 Ratings
Standard reports9.90 Ratings8.60 Ratings
Custom reports9.10 Ratings2.00 Ratings
Platform & Infrastructure
Comparison of Platform & Infrastructure features of Product A and Product B
Experiture Marketing Platform
8.2
Ratings
25% above category average
Thryv
8.3
Ratings
27% above category average
API7.30 Ratings7.90 Ratings
Role-based workflow & approvals8.20 Ratings8.90 Ratings
Customizability10.00 Ratings8.10 Ratings
Integration with Microsoft Dynamics CRM7.30 Ratings00 Ratings
Best Alternatives
Experiture Marketing PlatformThryv
Small Businesses
LocaliQ
LocaliQ
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Medium-sized Companies
LocaliQ
LocaliQ
Score 9.0 out of 10
LocaliQ
LocaliQ
Score 9.0 out of 10
Enterprises
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
Kentico Xperience
Kentico Xperience
Score 8.1 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
Experiture Marketing PlatformThryv
Likelihood to Recommend
10.0
(0 ratings)
9.5
(0 ratings)
Likelihood to Renew
10.0
(0 ratings)
-
(0 ratings)
Usability
9.1
(0 ratings)
9.0
(0 ratings)
Support Rating
-
(0 ratings)
10.0
(0 ratings)
Online Training
9.1
(0 ratings)
-
(0 ratings)
User Testimonials
Experiture Marketing PlatformThryv
Likelihood to Recommend
Experiture is well suited for establishing an immediate rapport where there is absolutely no client relationship.
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Thryv is not for everyone! It all depends on the needs of the individual's business. If they are wanting to scale back on the number of tools they have to use and pay for, to accomplish their business needs and those tools include a scheduler, Social Media planning/posting tool, an email marketing tool, etc. then Thryv could be for them! If they are looking for a tool to automate some of the communications with their clients, Thryv could be a fit there, too! BUT if they are a small business, solopreneur, and need to start with the entry package BEWARE! The Premium package doesn't have the basic things that the more expensive packages do. One is a customized email signature so you can have you logo, picture, etc. in your email signature. This wasn't offered at all a year ago. I asked for it to be added. Evidently others did too because this week I got an email that they had added it BUT NOT for the Premium Package. Something that is basic that EVERYONE should have access to BUT you have to pay more! It didn't make me feel like a valued customer that's for sure.
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Pros
  • The user interface is very accessible.
  • The campaign designer is logical and intuitive.
  • Robust capabilities for complex campaigns.
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  • Allows me to send unlimited socail media posts and emails.
  • Allows me to collect information on customer.
  • Allows me to have all my customers info in one safe place.
  • Creates posts for my social media 12 times a month.
  • Keeps my webite up to date and helps me with updates.
  • Has the most amazing customer service via chat and phone.
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Cons
  • Hum, well I guess when we first approached Experiture, our firm had great ideas and lofty visions for our 7-Step Program and how we thought it could be designed. However, looking back 2 years ago and understanding the true complexity of our 7-Step, we quickly realized that if you're not ready with schematics, basic designs and all the logistics before hand, the process can be overwhelming.
  • When we starting working much closer with the team at Experiture, drawing from the vast knowledge they have in multiple vertical-markets it made the process and success that much greater for our 7-Step Program.
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  • I await the day that Thryv can integrate with Xero.
  • Google Messages integration would be handy.
  • There have been less than a handful of days where the site crashes and I have to reload it several times to get it to work properly.
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Likelihood to Renew
Because they deliver! If Experiture promises they can create or design something, consider it done.
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No answers on this topic
Usability
Platform is easy, powerful and very effective in driving new business opportunities!
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It is very easy to use and the features are great for the ones we utilize. If you have any issues at all, customer service or our sales rep is great to work with and fixes what issues I have. They are always willing to help out and to follow up to make sure you don't have any more issues.
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Support Rating
No answers on this topic
Although getting through to the right person may take a while, they have the ability to take over your screen and always assist with whatever you need.
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Online Training
Sales and training support is excellent! Tom, The GPS Group
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No answers on this topic
Alternatives Considered
I personally have not done any side-by-side analysis between other platforms, our decision was not based on which platform could do the job we required, our decision was based on which company could deliverer a customized platform for our needs and unique challenges. Experiture was our choice then and is our on-going Partner with future client projects.
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I chose Thryv not just because the price was budget-friendly but because of the ease of use and ability to learn how to leverage the platform to meet my business's growing needs.
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Return on Investment
  • Extremely fast lead conversion
  • Very high ROI
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  • Increased Social Media Presence has kept us in touch with clients
  • I believe our overall package has resulted in increased web traffic. More clients are finding us through social media and web searches than any other year before.
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ScreenShots

Thryv Screenshots

Screenshot of Reputation MonitoringScreenshot of Email MarketingScreenshot of Social Media ManagementScreenshot of Automated Campaigns to Nurture Leads/ClientsScreenshot of Accept Online Payments