EZ Texting vs. Workplace from Meta

It is great to reach people who have given you their phone numbers. You can connect with leads and customers, strengthening rapport and staying in touch with them. They work well with Facebook ads through the Zapier connection, allowing you to follow up with prospects. However, if a business cannot access its leads' phone numbers, the tool will not be of much use. I know of a senior care company that was in business for years but relied strongly on email marketing. They did not ask for their leads' phone numbers and, therefore, did not find EZ Texting useful. That is expected from a company that does not ask prospects for their phone numbers.

Incentivized

I think Workplace by Facebook is a great communication vehicle for any mid-sized to large company. (Since it's more groups-oriented than "regular" Facebook, it might not work well for smaller companies.) I also don't have any idea what the cost is for having it, but that also be a reason that it wouldn't be worth the expense for smaller companies. For larger companies, I think it's a terrific way for folks to communicate with one another and for "the powers that be" to communicate with employees. Facebook Live is only suitable when you have a limited number of people who need to be on screen and it wouldn't really be suitable as a vehicle for instructor-led online training -- it's really most suitable for presentations (although, via the comments area, does allow for questions to be asked in writing)

Incentivized

• Easy to use web interface.
• The ability to set up our main business phone to receive texts is fantastic.
• There are an abundance of features we haven't even explored yet but look forward to doing so!
• The mobile app is great alternative when a desktop or laptop isn't available.

Incentivized

• It is so easy to introduce to employees because it has the same look and feel as Facebook, which the majority of our employees are already familiar with.
• It's a communications, collaboration, and file/document sharing tool all rolled up into one. It eliminates the need for other software.
• Our HR team uses it constantly to keep employees up to date on company news and for polling to get feedback on new initiatives.

Incentivized

• Drafts don't save well, seemed like I kept having to redo the same text because a draft wouldn't save.
• I want to be able to click and update users quickly, but there were too many steps to add/remove people from lists.
• The app didn't work if I used google SSO - i couldn't ever get signed in.

Incentivized

• Limited project management options - no good way to track tasks or projects, so other tools are needed.
• Easy to dismiss for people who don't see the value - the Facebook-like nature of the tool can be a liability when it comes to wanting management to take it seriously.
• Chat interface has downsides - the standalone chat applications can be a bit buggy, and the chat interface within the web view is not ideal.
• No intuitive way to message a group - chat options like Slack are better at easily messaging a group or department, where in Workplace you have to be a member of a group to start a conversation.

Incentivized

We're excited about EZ Texting and what it does for us. We want to get more into automation with campaigns dealing directly with web sales so a more robust solution will likely leave EZ Texting as our event activation partner and only be used during select times of the year.

Incentivized

I think it is straightforward to use. UX is always challenging, and the platform does an excellent job of making it easy enough to use. However, it's not 100% intuitive and takes just a bit of figuring out, so I gave it an 8 / 10. It's easy enough as is, but of course, it could always be better.

Incentivized

Having to download multiple apps just to use the tool is very cumbersome. Facebook would have make this better by wrapping it in as a main feature within their app, but having to use multiple apps to see discussions and walls is so frustrating.

Incentivized

We have never needed to use the system and it be unavailable. They seem to schedule their server maintenance perfectly (at least for us!).

Incentivized

It works pretty well but sometimes things don't work the way you would assume, IE marking messages as read is not as intuitive

Incentivized

EZ Texting "gets it"! When I have had something I needed customer service to help me with, they returned my emails and calls promptly. I have a smaller business and they came through as if I was a huge corporate entity. They really care about all sizes of customers!

Incentivized

Workplace by Facebook is an excellent fit in respect of support and documentation. It has excellent tutorials and documentation, as well. The UI and UX are already great as it is developed and maintained by Facebook, so most of the times, there is no need for any support or documentation.

Incentivized

allow plenty of time for integration - time is definitely a factor. We had to wait about a week before the product was completely usable. Customer support was very helpful. though. Very much worth the wait, I think. Allow plenty of time for integration. Lots and lots of time needed.

Incentivized

We have never considered or looked into any other system. We were very much just trying to fix a gap in our internal system as quickly and easily as possible. EZ Text was one of the first options that came up. We did a free trial, and it seemed easy (EZ) enough to use and fair in price, so we moved forward.

Incentivized

We can compare Workplace in general from email communication (we use Bananatag tool for this). Our email communication and Workplace communication are sometimes competitors. RIght now, we have much higher analytics of email read rate/open rate than on Workplace activity. It may be connected with the fact that there is a lot of communication going on on Workplace. And with the emails we have a dedicated unit to monitor and balance the daily/weekly official email load on the associate. Workplace is a live network. Of course, we as admins balance the posts in official groups. But there are lots of other groups where people post whatever they want (like local communities or communities by interest). Why we keep focus on increasing Workplace engagement instead of email communication is definitely because of this instant feedback that we can get with posting. Email communication cannot create this feeling - it's always a one-way communication in our case.

Incentivized

We haven't really utilized it for this purpose but it does seem like there are a lot of great options you can utilize.

Incentivized

• Customers, as well as potential customers, do not seem to have any issue, providing their phone numbers for text messages as opposed to receiving countless emails.
• Upselling items has improved considerably due to our ability to notify customers of new products and specials that we are offering in the store.

Incentivized

• Workplace offers a free version and a more enhanced, and really enhanced, paid version. The free version is a nice place to test the waters out and see if you can get it working at your company. We have only had a positive return on investment, measured in time.
• The on-boarding is where you will see the greatest positive gain. You will quickly be up and running and so will the staff. This will decrease the training and implementation period and for many that means a substantial cost savings.
• The only negative return that might be realized is if too much time is spent monitoring and policing the content. If trust is there, then employees can share and enhance the use of this tool to be a positive force. As with any communication tool, set guidelines and let the community police itself to some extent.

Incentivized