Ezoic vs. Google Content Experiments (discontinued)

Overview
ProductRatingMost Used ByProduct SummaryStarting Price
Ezoic
Score 8.0 out of 10
Small Businesses (1-50 employees)
Ezoic gives independent publishers a fully-automated, scientific solution for improving income from advertising as well as improving user experience. Ezoic technology is a fully automated multivariate testing platform for webmasters who might not have the time or the ability to construct multivariate tests for their site. It is designed for content publishers to improve income from advertising by automatically testing ad placement and usability metrics (Ezoic is not for ecommerce or marketing…
$0.20
No Ad, all features
Google Content Experiments (discontinued)
Score 7.3 out of 10
N/A
Google Content Experiments was a tool that can be used to create A/B test from within Google Analytics. It has been discontinued since 2019, and Google now recommends using its Google Optimize service for A/B testing.N/A
Pricing
EzoicGoogle Content Experiments (discontinued)
Editions & Modules
Expert
20% of Ad Revenue
No Ad, all features
Enterprise
$499
per Month (No Ad, all features)
Personal
Free
No Ad, limited features
Professional
free
Ad at Bottom of Page, all features
No answers on this topic
Offerings
Pricing Offerings
EzoicGoogle Content Experiments (discontinued)
Free Trial
YesNo
Free/Freemium Version
YesNo
Premium Consulting/Integration Services
NoNo
Entry-level Setup FeeNo setup feeNo setup fee
Additional Details
More Pricing Information
Community Pulse
EzoicGoogle Content Experiments (discontinued)
Considered Both Products
Ezoic
Chose Ezoic
Ezoic has proven more powerful than others in the space, adaptable to our needs and growing along with us as a publisher.
Google Content Experiments (discontinued)
Chose Google Content Experiments (discontinued)
Google Content Experiments is a free tool and the leading tool in the industry. It's pretty simple to set up a test and use content experiments to monitor objectives once Google Analytics is installed. Less experienced team members can run tests with some training. There are …
Chose Google Content Experiments (discontinued)
It frankly was down to cost. Other platforms offer better targeting etc., however, we found that unless we could demonstrate early value - we didn't get budget sign off. Our teams aren't usually large enough to justify the cost and time to invest in a more complex platform - so …
Chose Google Content Experiments (discontinued)
Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
Chose Google Content Experiments (discontinued)
Google Content Experiment cannot compete with Adobe Test and Target, Quadratics or even Optimizley. It is harder to use with no editing interface, so pages must be actually developed. It doesn't allow for any advanced segmenting or multivarient testing. But it is free, so …
Chose Google Content Experiments (discontinued)
I have not used any alternatives. I only use Content Experiments because it is in GA.
Chose Google Content Experiments (discontinued)
Google CE is free, Optimizely isn't plus only until recently I found out that Optimizely can work with multiple goals, however, this was found by meeting their employees at a trade show and not via their website.
Chose Google Content Experiments (discontinued)
We'd use content experiments as a complimentary testing tool alongside more comprehensive testing packages out there. As a free testing tool it does the job for basic A/B testing.
Chose Google Content Experiments (discontinued)
If you are looking for a more advanced great value for money solution I would recommend investigating Visual Website Optimizer. For a more powerful enterprise level solution with the option to have a fully managed service I would recommend Maxymiser.
Chose Google Content Experiments (discontinued)
Google Content Experiments provides significantly more insight, historical data and analysis than Unbounce. However, if you do need a solution that offers a WYSIWYG editor, landing page hosting, and limited reporting and testing, Unbounce is a good all-in-one solution and that …
Chose Google Content Experiments (discontinued)
GCE isn't better or worse than any of these, it's just different. When I have the time to build a new page, setup the testing scripts, and go - then I'll use GCE. If I'm doing multivariate I use VWO. If I'm testing a quick button or headline change, I use Optimizely or UnBounce.
Chose Google Content Experiments (discontinued)
Google CE does a great job streamlining tools and features. Optimizely does not offer nearly the same amount of tools or resources that G CE does. I would use CE in the future but stay away from Optimizely. Google also has a lot more resources for accruing knowledge on it …
Features
EzoicGoogle Content Experiments (discontinued)
Testing and Experimentation
Comparison of Testing and Experimentation features of Product A and Product B
Ezoic
10.0
Ratings
20% above category average
Google Content Experiments (discontinued)
9.2
Ratings
11% above category average
a/b experiment testing10.00 Ratings9.00 Ratings
Multivariate testing10.00 Ratings10.00 Ratings
Cross-browser testing10.00 Ratings8.00 Ratings
Test significance10.00 Ratings9.00 Ratings
Visitor recordings10.00 Ratings8.00 Ratings
Preview mode10.00 Ratings8.00 Ratings
Dynamic experiment activation10.00 Ratings10.00 Ratings
Split URL testing00 Ratings10.00 Ratings
Multi-page/funnel testing00 Ratings9.00 Ratings
Mobile app testing00 Ratings8.00 Ratings
Visual / WYSIWYG editor00 Ratings10.00 Ratings
Advanced code editor00 Ratings9.00 Ratings
Page surveys00 Ratings8.00 Ratings
Test duration calculator00 Ratings10.00 Ratings
Experiment scheduler00 Ratings10.00 Ratings
Experiment workflow and approval00 Ratings8.00 Ratings
Client-side tests00 Ratings10.00 Ratings
Server-side tests00 Ratings10.00 Ratings
Mutually exclusive tests00 Ratings10.00 Ratings
Results and Analysis
Comparison of Results and Analysis features of Product A and Product B
Ezoic
10.0
Ratings
17% above category average
Google Content Experiments (discontinued)
9.9
Ratings
16% above category average
Click analytics10.00 Ratings10.00 Ratings
Experiments results dashboard10.00 Ratings10.00 Ratings
Form fill analysis00 Ratings10.00 Ratings
Conversion tracking00 Ratings10.00 Ratings
Goal tracking00 Ratings10.00 Ratings
Test reporting00 Ratings9.00 Ratings
Results segmentation00 Ratings10.00 Ratings
CSV export00 Ratings10.00 Ratings
Audience Segmentation & Targeting
Comparison of Audience Segmentation & Targeting features of Product A and Product B
Ezoic
-
Ratings
Google Content Experiments (discontinued)
10.0
Ratings
16% above category average
Standard visitor segmentation00 Ratings10.00 Ratings
Behavioral visitor segmentation00 Ratings10.00 Ratings
Traffic allocation control00 Ratings10.00 Ratings
Website personalization00 Ratings10.00 Ratings
Best Alternatives
EzoicGoogle Content Experiments (discontinued)
Small Businesses
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Convert Experiences
Convert Experiences
Score 9.9 out of 10
Medium-sized Companies
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Enterprises
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
Dynamic Yield
Dynamic Yield
Score 8.3 out of 10
All AlternativesView all alternativesView all alternatives
User Ratings
EzoicGoogle Content Experiments (discontinued)
Likelihood to Recommend
10.0
(0 ratings)
9.0
(0 ratings)
Likelihood to Renew
-
(0 ratings)
7.5
(0 ratings)
Support Rating
-
(0 ratings)
8.0
(0 ratings)
User Testimonials
EzoicGoogle Content Experiments (discontinued)
Likelihood to Recommend
We've had a very positive experience since switching over to Ezoic on both the tech front and for programmatic revenue growth.
Read full review
Google Content Experiments is suited for large and small organizations, no matter your organizational goals. It is not recommended for organizations that are only interested in qualitative data, as there are other tools for receiving specific user experience feedback. It is also not recommended that you implement tests without some sort of goal in mind.
Read full review
Pros
No answers on this topic
  • When you need to measure against event-based goals
  • If you need to see how the test variations performed against secondary goals
  • Given that the the platform requires you actually code a new page with a unique URL, this tool can be good for radical redesigns.
  • Great insights into other information about your testing groups, like whether or not they're mobile, screen size, browser, or really any dimension available in GA.
Read full review
Cons
No answers on this topic
  • You can only optimise for one goal, so if you have several conversions, like phone call and email you need to do it manually.
  • It seems not to work that well for pages with lower amounts of traffic - not great for new or niche sites.
Read full review
Likelihood to Renew
No answers on this topic
Content Experiments just makes it is simple and easy to implement A|B tests. We will be evaluating other tools in search of a more robust system for multivariate and cross-page testing, such as Optimizely or Visual Website Optimizer. However, for basic testing, you can't really beat it.
Read full review
Support Rating
No answers on this topic
Using the free tool, overall "live support" is limited. However, there are plenty of online resources to get started. If you need handheld support, it is best to upgrade the service or hire a developer through one of Google's partner agencies. There could be more support for understanding what makes a test useful or not.
Read full review
Alternatives Considered
I've used a host of other ad networks in the past. None come even close to what Ezoic has.
Read full review
Google Website Optimizer was a better product but has been discontinued. We have also used Test and Target , which has more features but we have been doing fine with Google Content Experiments. Most testing situations can be handled with Google Content Experiments.
Read full review
Return on Investment
No answers on this topic
  • Doing good experiments/Optimize has helped to take out the guesswork of the things we want to implement.
  • We have done fairly complex changes such as changing navigation and managed to see improvements outcomes immediately before we have to request developer.
  • Our teams have become more data centric in how they approach changes.
Read full review
ScreenShots

Ezoic Screenshots

Screenshot of nullScreenshot of null