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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Folloze

    Score7.7 out of 10
    Enterprise companies (1,001+ employees)
    Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.N/A

    PathFactory

    Score7.8 out of 10
    N/APathFactory enables you to unlock B2B revenue with AI-powered content intelligence which allows you to generate personalized, engaging, and conversion-focused experiences across the entire B2B buyer journey. Per the vendor, you can accelerate deal velocity and grow your pipeline by recommending the next-best assets for individual buyers and target accounts alike.N/A
    Pricing
    FollozePathFactory
    Editions & Modules
    Folloze
    Contact Sales
    No answers on this topic
    Offerings
    Pricing Offerings
    FollozePathFactory
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeRequiredNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    FollozePathFactory
    Considered Both Products
    Folloze
    Chose Folloze
    Folloze is a much easier platform to use compared to PathFactory. The platform is more intuitive, and there is greater functionality.
    Incentivized
    Chose Folloze
    Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting …
    Incentivized
    Chose Folloze
    Folloze does so much more than the other tools we evaluated, like PathFactory and Uberflip. Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page …
    Incentivized
    Chose Folloze
    Folloze has a much better interface with creating microsites. PathFactory has a lot of good content stream goals, but as far as microsites and template, Folloze has more experience and capability to make it an easier and more scalable solution.
    Incentivized
    Chose Folloze
    We never got too far evaluating PathFactory and I ultimately chose Folloze because it was a partner to Terminus, who we were already using for ABM.
    Incentivized
    Chose Folloze
    PathFactory was not as great a creator or user experience. The page layouts were limiting and more difficult to measure in terms of user engagement. The look was not as clean an modern.
    Incentivized
    Chose Folloze
    Folloze is a cost-friendly solution that helped in reducing cost and increase ROI (Return On Investment)
    The set of features offered in Folloze enables clear view of leads and email engagements
    The analytics module provides greater insights over email campaigns
    Incentivized
    Chose Folloze
    Cannot comment as I was not part of the ultimate decisionmaking process.
    Incentivized
    Chose Folloze
    We needed to solve our KPI and track our ABM deliverables, Folloze was perfect tool for that.
    Incentivized
    PathFactory
    Chose PathFactory
    It's pretty similar vs Folloze but much more easier to use than Drupal!
    Incentivized
    Chose PathFactory
    Pathfactory is better on several levels: usability, scalability, platform support, integrations, and content consumption control.
    Incentivized
    Chose PathFactory
    PathFactory is a more complete solution than the others that we looked at. It covers all of our needs for Lead Generation and also ABM, rather than other platforms that have more focus on one of these areas. It means that it's a more cost-effective and more integrated solution …
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    FollozePathFactory
    Engagement
    Comparison of Engagement features of Folloze and PathFactory
    Feature
    Folloze
    7.7
    10 Ratings
    PathFactory
    -
    Ratings
    Automated routing and prioritization7.510 Ratings00 Ratings
    Customer interaction histories7.710 Ratings00 Ratings
    Syndicated content7.39 Ratings00 Ratings
    Personalization8.110 Ratings00 Ratings
    Engagement data tracking7.710 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Folloze and PathFactory
    Feature
    Folloze
    7.4
    9 Ratings
    PathFactory
    -
    Ratings
    Ad campaign creation7.89 Ratings00 Ratings
    Display advertising7.49 Ratings00 Ratings
    Contextual advertising7.19 Ratings00 Ratings
    Social advertising7.39 Ratings00 Ratings
    Ad reporting and analytics7.59 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Folloze and PathFactory
    Feature
    Folloze
    7.5
    10 Ratings
    PathFactory
    -
    Ratings
    Standard visitor segmentation7.410 Ratings00 Ratings
    Behavioral visitor segmentation7.610 Ratings00 Ratings
    ABM sales intelligence7.510 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Folloze and PathFactory
    Feature
    Folloze
    7.2
    10 Ratings
    PathFactory
    -
    Ratings
    3rd party intent signals6.410 Ratings00 Ratings
    Downstream intent signals7.59 Ratings00 Ratings
    Account identification7.610 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Folloze and PathFactory
    Feature
    Folloze
    7.5
    9 Ratings
    PathFactory
    -
    Ratings
    Automated workflow & orchestration7.59 Ratings00 Ratings
    Content Publishing
    Comparison of Content Publishing features of Folloze and PathFactory
    Feature
    Folloze
    -
    Ratings
    PathFactory
    9.0
    140 Ratings
    Content hub00 Ratings9.4133 Ratings
    Forms / Gated content00 Ratings9.3133 Ratings
    Embedded CTAs00 Ratings8.5117 Ratings
    Content distribution00 Ratings9.09 Ratings
    Content promotion00 Ratings9.06 Ratings
    Content automation00 Ratings9.0104 Ratings
    Content Reporting & Analytics
    Comparison of Content Reporting & Analytics features of Folloze and PathFactory
    Feature
    Folloze
    -
    Ratings
    PathFactory
    9.0
    140 Ratings
    Audience profiling and targeting00 Ratings9.5114 Ratings
    Closed-loop tracking and reporting00 Ratings9.4109 Ratings
    Content performance analytics00 Ratings8.1139 Ratings
    Campaign optimization dashboard00 Ratings8.98 Ratings
    User Ratings
    FollozePathFactory
    Likelihood to Recommend
    7.3
    (48 ratings)
    8.5
    (141 ratings)
    Likelihood to Renew
    9.1
    (2 ratings)
    9.0
    (7 ratings)
    Usability
    8.0
    (48 ratings)
    9.3
    (3 ratings)
    Availability
    8.2
    (1 ratings)
    10.0
    (8 ratings)
    Performance
    7.3
    (1 ratings)
    10.0
    (8 ratings)
    Support Rating
    6.4
    (41 ratings)
    9.1
    (4 ratings)
    In-Person Training
    -
    (0 ratings)
    8.2
    (1 ratings)
    Online Training
    4.5
    (1 ratings)
    10.0
    (7 ratings)
    Implementation Rating
    9.1
    (2 ratings)
    10.0
    (7 ratings)
    Configurability
    5.5
    (1 ratings)
    9.0
    (2 ratings)
    Contract Terms and Pricing Model
    4.5
    (1 ratings)
    -
    (0 ratings)
    Ease of integration
    9.1
    (1 ratings)
    9.3
    (2 ratings)
    Product Scalability
    5.5
    (1 ratings)
    8.6
    (2 ratings)
    Professional Services
    9.1
    (1 ratings)
    -
    (0 ratings)
    Vendor post-sale
    9.1
    (1 ratings)
    9.3
    (2 ratings)
    Vendor pre-sale
    9.1
    (1 ratings)
    9.0
    (2 ratings)