Uberflip

Score8.2 out of 10

95 Reviews and Ratings

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.

Categories & Use Cases

Media

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.

Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.

Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.

Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.

Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.

Screenshot of Displays how each account and contact engages with content.

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Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.

#1 most frequent

Information

31.6%

157 installations of 497

#2 most frequent

Professional, Scientific, and Technical Services

24.7%

123 installations of 497

#3 most frequent

Manufacturing

9.7%

48 installations of 497

Patricia Pouncey View profile

Sr. Director, Demand Generation in Marketing at Conversica, R-Zero (51-200 employees employees)

Use Cases and Deployment Scope

To organize, deploy, and track content on our website for consumption by our future customers. It interfaces nicely with our MarTech Stack and users can easily upgrade with new content with ease.

Pros

Organizing Content
Align by type
Track consumption
Updates are a breeze

Cons

The interface is a bit wonky at first for newcomers
There should be a best practice schematic available for first initial deployment
Allow certain items (blog) to be stored on customers website pages

Return on Investment

Provides more qualified leads to Sales
Allows you to segment content into specific streams
Allows for quick and easy change out of content or updates

Alternatives Considered

SnapApp and by Uberflip

Other Software Used

Adobe Marketo Engage, Salesforce CMS, Snowflake, Fivetran, Domo

Jana Gauvey View profile

Marketing Operations Program Manager in Marketing at Rand Worldwide (501-1000 employees employees)

Use Cases and Deployment Scope

Uberflip powers the resource center on our 4 divisional websites. Prior to this system, we had a homegrown resource center for only one division and everything except for blog posts was behind a gate. We had been experimenting with LookBookHQ for a few years prior to moving to Uberflip. We used that to create landing pages for email campaigns.

When we knew we were looking to move away from the in-house created resource center to something new, we evaluated a few options. We initially moved only 2 divisions to the Uberflip system and slowly grew it to 3 and then 4. The back end is very user friendly and allows for a lot of automation, which helps with ensuring data is accurate without a lot of human intervention.

Pros

Collects content from a variety of sources
Helps with SEO for blogs native to our website
User-friendly back end
Management and analytics of content

Cons

SEO for PDFs (also making them more accessible)
Allowing links easily embedded into digital sales rooms
More immediate automations - some of our automations take too long to work
Search capabilities - not only is the search bad there are no analytics for it.

Return on Investment

We have increased organic traffic to our website from about 30% monthly to 70% monthly. This is due to having the blogs sit natively on our site.
Sales can easily access the most recent case studies, and we have added filters to make the system more useable for them (and website visitors)
Removing signups for on-demand webcast viewing has helped with SEO in 2 ways: We moved to posting to YouTube first, as this increases our rankings and when people come to our site we're able to provide content there with out them needing to leave our site.

Alternatives Considered

PathFactory

Other Software Used

6sense, Oracle Marketing, Vidyard

Christy Ricketts View profile

VP Marketing in Marketing at GES - Global Experience Specialists (1001-5000 employees employees)

Use Cases and Deployment Scope

We use uberflip for content management. We have a vast amount of information on our blog to help show organizers and exhibitors have exceptional trades show experiences. We love the user friendly interface and the analytics options. My team is able to quickly add photos and links to make the content more interesting. We recently started creating portfolios on each show we produce and highlight our venue partners.

Pros

Demand Generation
ABM
Sales Engagement
Content Experience
Analytics

Cons

Landing pages- new feature coming soon
Dashboards for specific streams
Integrations

Return on Investment

Sales enablement- showcasing new products
Client engagement, offering detailed information in one place for graphics and design.

Other Software Used

Adobe Marketo Engage, Airtable, Semrush

Jesse Miller View profile

ABM Manager in Marketing at NextRoll (11-50 employees employees)

Use Cases and Deployment Scope

It is being used by our sales and marketing team to power our resource center. It solves the issue of having an easy to use, easy to publish, CMS style tool that various stakeholders can all utilize to create both general content as well as customized content. We run a lot of ABM programs so we benefit from the features it has to create custom streams of content and send them to our high value prospects.

Pros

Tagging for easy creation of content streams
Integrations with various media sources for quick import
Out-of-the-Box Analytics
CRM/MAP integration

Cons

Hub design and customization - takes way too long to make changes
Explanation up front of what Uberflip can and can't do, its not a robust tool for building content directly within it, its better as a way to aggregate content across sources.
More integrations with other ABM tools
Pricing structure can be a bit rigid, allow for more customization based on company needs

Return on Investment

Sales Enablement
Personalization at Scale
Positive ROI, can tie directly to Uberflip content hub

Alternatives Considered

Ceros and PathFactory

Other Software Used

Tableau Online, ZoomInfo Chat, ZoomInfo MarketingOS

Allison Hansen

Content Experience Designer in Marketing at Foundant Technologies (201-500 employees employees)

Use Cases and Deployment Scope

We use Uberflip as a content management system, but as we have continued partnering with them they have continuously released more and more functionality that addresses different business pain points. When we started using Uberflip it was to store content, now Uberflip plays a large role in distributing content and helping to make it easy for our entire organization to leverage content within their specific roles. As we have continued to grow, managing and organizing our content for 5 products across 4 audiences has been a challenge but Uberflip has continued to find ways to easier and more intuitively solve our pain points.

Pros

Content Management
Sales Enablement
Reporting
Bulk updating/changing

Cons

Integrating with Marketing Automation System
Landing Pages for Demand Generation
Design Functionality

Return on Investment

Increased visibility into prospect engagement.
Increasing company investment in leveraging content.
Ability to create, manage and organize hundreds of pieces of content.

Uberflip

What is Uberflip?

Categories & Use Cases

Media

Most Frequent Users

Information

Professional, Scientific, and Technical Services

Manufacturing

Reviews

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Alternatives Considered

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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Other Software Used

Use Cases and Deployment Scope

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Alternatives Considered

Other Software Used

Use Cases and Deployment Scope

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