Folloze vs. SWZD Intelligent ABM

Folloze

SWZD Intelligent ABM

Overview
Product	Rating	Most Used By	Product Summary	Starting Price
Folloze	Score 7.7 out of 10	Enterprise companies (1,001+ employees)	Folloze's no-code digital experience platform enables B2B marketing and sales teams to deliver personalized buyer experiences across the customer journey. It's used to create digital destinations for use cases including ABM/ABX campaigns, website engagement, sales development, and event activation.	N/A
SWZD Intelligent ABM	Score 0.0 out of 10	N/A	SWZD’s Intelligent ABM aims to help users plan and execute a more effective conversion-powered ABM strategy with best-in-class data. SWZD and Aberdeen have partnered to provide B2B tech sellers with scale, quality and diversity of data. With the combination of SWZD’s first-party and Aberdeen’s third-party data insights, users get visibility into the entire buying collective - from the boardroom to the server room. According to the vendor, this actionable intent data can be…	N/A

Pricing

Folloze

SWZD Intelligent ABM

Editions & Modules

Folloze: Contact Sales

No answers on this topic

Offerings

Pricing Offerings
Folloze	SWZD Intelligent ABM
Free Trial
No	No
Free/Freemium Version
No	No
Premium Consulting/Integration Services
No	No

Entry-level Setup Fee

Required

No setup fee

Additional Details

—

More Pricing Information

Community Pulse
	Folloze	SWZD Intelligent ABM
Considered Both Products	Folloze AT Alex Trostenec Product Manager Chose Folloze HubSpot CRM Incentivized Helpful? Arpit Dave Manager - CRM & Marketing Automation Chose Folloze Folloze is a cost-friendly solution that helped in reducing cost and increase ROI (Return On Investment) The set of features offered in Folloze enables clear view of leads and email engagements The analytics module provides greater insights over email campaigns Incentivized Helpful? Verified User Anonymous Chose Folloze Folloze is in a league of it's own when comparing it to previous resources our team has leveraged in the past. The biggest part of this statement really comes down to the integration piece. Whether it's Google Analytics or Marketo, Folloze has truly set the bar on being able to … Incentivized Helpful? Verified User Anonymous Chose Folloze We have not used other products quite like Folloze. Incentivized Helpful? MM Maureen M Sr. ABM Practitioner Chose Folloze Folloze is a much easier platform to use compared to Pathfactory. The platform is more intuitive, and there is greater functionality. Incentivized Helpful? Aaron Evans Digital Marketing Manager Chose Folloze Folloze offers much more robust and sophisticated solutions compared to Pathfactory. The microsite building experience is moons ahead of Pathfactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting … Incentivized Helpful? Verified User Anonymous Chose Folloze Folloze has proven to absolutely stand head and shoulders above its competitors. Folloze actually integrates nicely with 6Sense or Demandbase to pull data from a CRM. Folloze seemed to have a simpler interface, and that was key when it came to enabling our sales org to use … Incentivized Helpful? Verified User Anonymous Chose Folloze Folloze is more user-friendly!! Incentivized Helpful? Verified User Anonymous Chose Folloze Cannot comment as I was not part of the ultimate decisionmaking process. Incentivized Helpful? Karin Apjarova, MBA Marketing Director Chose Folloze We needed to solve our KPI and track our ABM deliverables, Folloze was perfect tool for that. Incentivized Helpful? Verified User Anonymous Chose Folloze Folloze does so much more than the other tools we evaluated, like PathFactory and Uberflip. Those other solutions are more of a content repository with AI to help guide the visitor's experience. While this is powerful, Folloze goes a step further by making a full web page … Incentivized Helpful? Verified User Anonymous Chose Folloze In looking at solutions that are robust, Folloze was selected because it was very simple to use. As I have mentioned, we had our first page done in a week. Looking at other solutions that are just a piece of software meant for other tasks, they had significant setup, greater … Incentivized Helpful? TT Thao Tran Marketing Chose Folloze Folloze is a lot easier to use vs. Drupal when building out pages. The look of Drupal is not as pleasing to the eyes as the way you can customize it on Folloze. Folloze also does not require any coding, so it takes away the complication and chances of "missed codes" or errors … Incentivized Helpful? Verified User Anonymous Chose Folloze Folloze has a much better interface with creating microsites. PathFactory has a lot of good content stream goals, but as far as microsites and template, Folloze has more experience and capability to make it an easier and more scalable solution. Incentivized Helpful? Annette Giordano Digital Marketing Manager Chose Folloze Folloze as a tool was actually integrated into our Dun & Bradstreet Rev.Up subscription, which means we're able to collect additional visitor data that's available on the D&B side when someone visits our Folloze pages. As compared to Marketo landing pages, or UnBounce, … Incentivized Helpful? JM Julie Murphy Sr Marketing Manager Chose Folloze We never got too far evaluating PathFactory and I ultimately chose Folloze because it was a partner to Terminus, who we were already using for ABM. Incentivized Helpful? Jess Larkin Senior Strategic Marketing Manager Chose Folloze Hushly Incentivized Helpful? Ashwini Chitrigemath Asst. Manager - Digital Marketing Chose Folloze We only selected folloze because it was easy, effective and understandable, and even the folloze team was helpful to make us understand. We thank folloze being such a great support & partner with our projects and seasonal campaigns. Adding pixels will be a game changer.Thank … Incentivized Helpful? Verified User Anonymous Chose Folloze PathFactory was not as great a creator or user experience. The page layouts were limiting and more difficult to measure in terms of user engagement. The look was not as clean an modern. Incentivized Helpful? Eileen Dempsey Director of Product Development Chose Folloze Folloze has a great account management team! Incentivized Helpful? Verified User Anonymous Chose Folloze Our company has an MSA with Folloze. However, we are pushing them to meet our needs better for each sub-department. Incentivized Helpful? Olivia Rennicks Sr. Field Marketing Specialist Chose Folloze I am not part of the purchasing decision or evaluation process. I am just a user, and I haven't used anything like this before. Incentivized Helpful? Verified User Anonymous Chose Folloze More intuitive user experience, price point, and CSM options aligned to our budget. Incentivized Helpful? Verified User Anonymous Chose Folloze N/A- I was not a part of the selection process for Folloze so I cannot answer this. Incentivized Helpful? AM Alex Murphy Field Marketing Manager Chose Folloze We reviewed Folloze against path factory and Adobe but found the platforms to be less agile, and the ability to get started would require significant resources and timelines. We found Folloze to have great intent connections and focused more on being a landing page than a … Incentivized Helpful?	SWZD Intelligent ABM No answer on this topic

Features

Folloze

SWZD Intelligent ABM

Engagement

Comparison of Engagement features of Product A and Product B
	Folloze 7.7 Ratings 5% below category average	SWZD Intelligent ABM - Ratings
Automated routing and prioritization	7.50 Ratings	00 Ratings
Customer interaction histories	7.70 Ratings	00 Ratings
Syndicated content	7.30 Ratings	00 Ratings
Personalization	8.10 Ratings	00 Ratings
Engagement data tracking	7.80 Ratings	00 Ratings

Ad Campaigns

Comparison of Ad Campaigns features of Product A and Product B
	Folloze 7.4 Ratings 5% below category average	SWZD Intelligent ABM - Ratings
Ad campaign creation	7.70 Ratings	00 Ratings
Display advertising	7.40 Ratings	00 Ratings
Contextual advertising	7.10 Ratings	00 Ratings
Social advertising	7.30 Ratings	00 Ratings
Ad reporting and analytics	7.50 Ratings	00 Ratings

Audience Segmentation & Targeting

Comparison of Audience Segmentation & Targeting features of Product A and Product B
	Folloze 7.5 Ratings 9% below category average	SWZD Intelligent ABM - Ratings
Standard visitor segmentation	7.40 Ratings	00 Ratings
Behavioral visitor segmentation	7.60 Ratings	00 Ratings
ABM sales intelligence	7.50 Ratings	00 Ratings

Intent Data

Comparison of Intent Data features of Product A and Product B
	Folloze 7.1 Ratings 9% below category average	SWZD Intelligent ABM - Ratings
3rd party intent signals	6.40 Ratings	00 Ratings
Downstream intent signals	7.50 Ratings	00 Ratings
Account identification	7.60 Ratings	00 Ratings

ABM Integrations

Comparison of ABM Integrations features of Product A and Product B
	Folloze 7.5 Ratings 11% below category average	SWZD Intelligent ABM - Ratings
Automated workflow & orchestration	7.50 Ratings	00 Ratings

Best Alternatives
	Folloze	SWZD Intelligent ABM
Small Businesses	Dealfront Score 8.6 out of 10	Dealfront Score 8.6 out of 10
Medium-sized Companies	TechTarget Priority Engine Score 9.8 out of 10	TechTarget Priority Engine Score 9.8 out of 10
Enterprises	TechTarget Priority Engine Score 9.8 out of 10	TechTarget Priority Engine Score 9.8 out of 10
All Alternatives	View all alternatives	View all alternatives

User Ratings
	Folloze	SWZD Intelligent ABM
Likelihood to Recommend	7.3 (0 ratings)	- (0 ratings)
Likelihood to Renew	9.1 (0 ratings)	- (0 ratings)
Usability	8.0 (0 ratings)	- (0 ratings)
Availability	8.2 (0 ratings)	- (0 ratings)
Performance	7.3 (0 ratings)	- (0 ratings)
Support Rating	6.4 (0 ratings)	- (0 ratings)
Online Training	4.5 (0 ratings)	- (0 ratings)
Implementation Rating	9.1 (0 ratings)	- (0 ratings)
Configurability	5.5 (0 ratings)	- (0 ratings)
Ease of integration	9.1 (0 ratings)	- (0 ratings)
Product Scalability	5.5 (0 ratings)	- (0 ratings)
Vendor post-sale	9.1 (0 ratings)	- (0 ratings)
Vendor pre-sale	9.1 (0 ratings)	- (0 ratings)

User Testimonials
	Folloze	SWZD Intelligent ABM
Likelihood to Recommend	I have been using Folloze for a long time, and I will recommend Folloze because of the app's user-friendly interface and responsiveness to customer feedback. It also enhances security with SSO, two-factor authentication, and a personalization tool. Overall, there are more pros, and it increases productivity. Incentivized VK Volodymyr Kysil Sales Manager Read full review	No answers on this topic
Pros	Plug into Salesforce. We live in Salesforce, so it's a must! Ease of use when designing boards. We love to all feel like graphic designers. Dashboards showing activity levels of all types. Storing assets within folloze. Makes it super easy to build a board fast. Cloning boards. Time saver!! Incentivized JC Jessica Campas Product Marketing Manager Read full review	No answers on this topic
Cons	Integrating the contact form with our CRM has been a lengthy and on-going process We use iframe for some of our content pieces and I think it could look better than it does now We need licenses for our salespeople for them to get access to insights of a board. An easier way to send them this info without them needing licenses would be nice Incentivized Dennis Van Steenwinkel Digital Marketing Manager Read full review	No answers on this topic
Likelihood to Renew	Without Folloze, the marketing team would not be able to pivot as quickly as we do to support sellers with deal acceleration and drive executive engagement. Incentivized MM Maureen M Sr. ABM Practitioner Read full review	No answers on this topic
Usability	Its great to be able to customize and build experiences without having to depend web developers or larger content teams. Using Folloze doesn't require a web developer or complicated coding language. Its quite intuitive and easy to figure out after building an experience or two. If you are stuck their support and training materials are quite helpful, as is their support team. Although the tool is great, it would be great to see even more customization possibilities. Also the reporting interface is pretty cumbersome and would benefit from added functionality. Incentivized Josh Kohn Read full review	No answers on this topic
Reliability and Availability	sometimes its not loading pages proper, sometimes some functions are not working within or you need a long time to find out image sizes etc Incentivized JF Jessica Felix Senior Manager Global Strategic Account Marketing Read full review	No answers on this topic
Performance	pages load slow sometimes Incentivized JF Jessica Felix Senior Manager Global Strategic Account Marketing Read full review	No answers on this topic
Support Rating	Folloze has a very intuitive user interface and designer. Their integrations have been seamless, and their team has been extremely helpful and responsive in getting features added or any gaps addressed. We have been leveraging the tool to its full capability, and people are happy both internally as well as externally. Incentivized Verified User Anonymous Read full review	No answers on this topic
Online Training	5 as we did it with our own people in house and not with Folloze Incentivized JF Jessica Felix Senior Manager Global Strategic Account Marketing Read full review	No answers on this topic
Implementation Rating	I was not involved with the implementation of Folloze. This project was executed before I was hired Incentivized MM Maureen M Sr. ABM Practitioner Read full review	No answers on this topic
Alternatives Considered	Folloze offers much more robust and sophisticated solutions compared to PathFactory. The microsite building experience is moons ahead of PathFactory and is far more intuitive. The user experience is much more friendly and easy on the brain. I don't often find myself getting lost in Folloze, whereas I would get lost all the time in PathFactory. Incentivized Aaron Evans Digital Marketing Manager Read full review	No answers on this topic
Scalability	there are still a lot of things that need to be made available within the product Incentivized JF Jessica Felix Senior Manager Global Strategic Account Marketing Read full review	No answers on this topic
Return on Investment	A sales were able to give valuable presentations which aided in earning key accounts in O&G & utility industries. A sales exec was able to close a million-dollar sale that she had been working on closing for a year. This board was a great visual to the customer, which helped in closing. Incentivized Verified User Anonymous Read full review	No answers on this topic
ScreenShots	Folloze Screenshots	SWZD Intelligent ABM Screenshots