SWZD Intelligent ABM

SWZD’s Intelligent ABM aims to help users plan and execute a more effective conversion-powered ABM strategy with best-in-class data.

SWZD and Aberdeen have partnered to provide B2B tech sellers with scale, quality and diversity of data. With the combination of SWZD’s first-party and Aberdeen’s third-party data insights, users get visibility into the entire buying collective - from the boardroom to the server room.

According to the vendor, this actionable intent data can be leveraged to identify, prioritize, and engage with accounts based on actual propensity to buy.

Some key built-in features include:

• Target account list prioritization & data appends
• Lookalike expansion & built-in campaign activation
• Purchase intent scores & campaign analytics
• Seamless integration with marketing automation platforms