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Foundry ABM vs. RollWorks

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Foundry ABM

69 Reviews and Ratings

RollWorks

31 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Foundry ABM

    Score8.6 out of 10
    		N/AFoundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A

    RollWorks

    Score8 out of 10
    		N/ARollWorks is an Account-Based Platform with ABM and advertising solutions enabling growth-oriented B2B marketers to understand their buyers and drive business results. The RollWorks Account-Based Advertising solution leverages a native demand-side platform (DSP) and B2B customer data platform (CDP), enabling digital marketers to drive brand awareness and engage a target audience through account-based display advertising. The solution specializes in delivering targeted advertising that…N/A
    Pricing
    Foundry ABMRollWorks
    Editions & Modules
    No answers on this topic
    No answers on this topic
    Offerings
    Pricing Offerings
    Foundry ABMRollWorks
    Free Trial
    NoNo
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoNo
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Foundry ABMRollWorks
    Considered Both Products
    Foundry ABM
    Andrew Son
    ABM Lead in Marketing at Aquant (Information Technology & Services, 51-200 employees)
    Chose Foundry ABM
    The transparency in the build-out of engagement and intent is better than most competitors. The ability to alter scoring methodology is a primary reason as to why Triblio stood out as compared to those where we had to work with their scoring models out of the box and take as is.
    Incentivized
    Alex Hendrickson
    Field Marketing Manager in Marketing at Viewpoint (Computer Software, 501-1000 employees)
    Chose Foundry ABM
    Honestly, Triblio has the same capabilities as all of the other platforms that I have explored. With their addition of Orchestration that is rolling out, they actually will be pulling ahead of the competition allowing for multi-step automated campaigns. With the ease of use, …
    Incentivized
    Verified User
    Chose Foundry ABM
    We chose Triblio because they allowed for the greatest customization and optimization of ads and because it was clear that they would deliver the best quality of control, guidance, and support for our ABM program.
    Incentivized
    Verified User
    Chose Foundry ABM
    Triblio was the better all-around platform and option for us. This was based on support, features, and price.
    Incentivized
    NextRoll
    Jesse Fröhling
    Digital Marketing Manager in Marketing at Convoso (Computer Software, 51-200 employees)
    Chose RollWorks
    RollWorks is far superior when it comes to its ABM advertising platform. The user-friendliness of it and the hyper-advanced reporting for playbooks is fantastic. I think they have room to improve when it comes to lead scoring and intent data. Other platforms like Demandbase …
    Incentivized
    Verified User
    Chose RollWorks
    The major difference I have seen between Rollworks and competitors is that Rollworks seems to be a much less complex platform. While other tools focus on things like personalization, sales activation, and automation, Rollworks focuses on target accounts and advertising which …
    Incentivized
    Verified User
    Chose RollWorks
    RollWorks is the Kia of cars for account based advertising platforms. It's cost effective but doesn't have all the bells and whistles you can get with a more robust solution like Triblio or 6sense.
    Incentivized
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Foundry ABMRollWorks
    Engagement
    Comparison of Engagement features of Foundry ABM and RollWorks
    Feature
    Foundry ABM
    7.5
    1 Ratings
    RollWorks
    -
    Ratings
    Automated routing and prioritization8.21 Ratings00 Ratings
    Customer interaction histories7.31 Ratings00 Ratings
    Syndicated content7.31 Ratings00 Ratings
    Personalization7.31 Ratings00 Ratings
    Engagement data tracking7.31 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Foundry ABM and RollWorks
    Feature
    Foundry ABM
    7.2
    10 Ratings
    RollWorks
    -
    Ratings
    Ad campaign creation6.710 Ratings00 Ratings
    Display advertising6.810 Ratings00 Ratings
    Contextual advertising6.41 Ratings00 Ratings
    Social advertising6.41 Ratings00 Ratings
    Ad reporting and analytics7.31 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Foundry ABM and RollWorks
    Feature
    Foundry ABM
    7.0
    1 Ratings
    RollWorks
    -
    Ratings
    Standard visitor segmentation8.21 Ratings00 Ratings
    Behavioral visitor segmentation6.41 Ratings00 Ratings
    ABM sales intelligence6.41 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Foundry ABM and RollWorks
    Feature
    Foundry ABM
    7.3
    1 Ratings
    RollWorks
    -
    Ratings
    3rd party intent signals7.31 Ratings00 Ratings
    Downstream intent signals7.31 Ratings00 Ratings
    Account identification7.31 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Foundry ABM and RollWorks
    Feature
    Foundry ABM
    8.2
    1 Ratings
    RollWorks
    -
    Ratings
    Automated workflow & orchestration8.21 Ratings00 Ratings
    User Ratings
    Foundry ABMRollWorks
    Likelihood to Recommend
    8.2
    (48 ratings)
    7.4
    (24 ratings)
    Likelihood to Renew
    9.6
    (4 ratings)
    10.0
    (1 ratings)
    Usability
    8.6
    (3 ratings)
    10.0
    (2 ratings)
    Availability
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Performance
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Support Rating
    9.1
    (40 ratings)
    8.4
    (22 ratings)
    Online Training
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Implementation Rating
    8.6
    (2 ratings)
    10.0
    (1 ratings)
    Configurability
    -
    (0 ratings)
    10.0
    (1 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    10.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    9.0
    (1 ratings)
    Product Scalability
    9.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    10.0
    (1 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    10.0
    (1 ratings)