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Foundry ABM vs. Salesforce Marketing Cloud

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Foundry ABM

69 Reviews and Ratings

Salesforce Marketing Cloud

1,398 Reviews and Ratings

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    Overview
    ProductRatingMost Used ByProduct SummaryStarting Price

    Foundry ABM

    Score8.6 out of 10
    		N/AFoundry ABM is an account based marketing platform that creates campaigns for ads, web personalization, and sales. Foundry’s proprietary database complements an organization’s first party data to provide the best data to reach, engage, and convert more stakeholders in target accounts.N/A

    Salesforce Marketing Cloud

    Score8.1 out of 10
    		N/AMarketing Cloud is an AI-powered, cloud-based digital marketing platform within the Salesforce Customer 360 ecosystem. Marketers can segment their audience, deliver personalized messages, track campaign performance, engage leads and accounts, and optimize strategies based on real-time insights.

    $1,250

    per month per installation

    Pricing
    Foundry ABMSalesforce Marketing Cloud
    Editions & Modules
    No answers on this topic
    Account Engagement
    $1,250
    per month
    Engagement
    $1,250
    per month
    Intelligence
    $3,000
    per month
    Loyalty Management
    $20,000
    per month
    Personalization
    $100,000
    per year
    Data Cloud for Marketing
    $108,000
    per year
    Offerings
    Pricing Offerings
    Foundry ABMSalesforce Marketing Cloud
    Free Trial
    NoYes
    Free/Freemium Version
    NoNo
    Premium Consulting/Integration Services
    NoYes
    Entry-level Setup FeeNo setup feeNo setup fee
    Additional Details——
    More Pricing Information
    Community Pulse
    Foundry ABMSalesforce Marketing Cloud
    Considered Both Products
    Foundry ABM
    Cassie Dodd
    Director of Marketing at Ascent Cloud (formerly Geopointe) in Marketing at Ascent Cloud (Computer Software, 51-200 employees)
    Chose Foundry ABM
    Terminus: Sales process was way easier, was not a fan of the AE we worked with at Terminus. Also, their platform itself didn't see as user friendly and intuitive. Since I was going to be the one primarily utilizing the platform, I needed something I knew I could easily learn.

    6Se…
    Incentivized
    Verified User
    Chose Foundry ABM
    We felt that Triblio had greater support and overall functionality between web personalization, site overlays, and serviced advertisements.
    Incentivized
    Eric Martin
    Director, Marketing Programs in Marketing at SalesLoft (Computer Software, 201-500 employees)
    Chose Foundry ABM
    We have not fully evaluated Demandbase, but it is a serious competitor to Triblio and I've heard references that it's a very powerful platform as well. It seems Demandbase has recently unbundled their previously very expensive platform to compete with market entrants like …
    Incentivized
    Salesforce
    No answer on this topic
    Key User Insights
    Would buy again
    No answers on this topic
    No answers on this topic
    Delivers good value for the price
    No answers on this topic
    No answers on this topic
    Happy with the feature set
    No answers on this topic
    No answers on this topic
    Lived up to sales and marketing promises
    No answers on this topic
    No answers on this topic
    Implementation went as expected
    No answers on this topic
    No answers on this topic
    Features
    Foundry ABMSalesforce Marketing Cloud
    Engagement
    Comparison of Engagement features of Foundry ABM and Salesforce Marketing Cloud
    Feature
    Foundry ABM
    7.5
    1 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    Automated routing and prioritization8.21 Ratings00 Ratings
    Customer interaction histories7.31 Ratings00 Ratings
    Syndicated content7.31 Ratings00 Ratings
    Personalization7.31 Ratings00 Ratings
    Engagement data tracking7.31 Ratings00 Ratings
    Ad Campaigns
    Comparison of Ad Campaigns features of Foundry ABM and Salesforce Marketing Cloud
    Feature
    Foundry ABM
    7.2
    10 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    Ad campaign creation6.710 Ratings00 Ratings
    Display advertising6.810 Ratings00 Ratings
    Contextual advertising6.41 Ratings00 Ratings
    Social advertising6.41 Ratings00 Ratings
    Ad reporting and analytics7.31 Ratings00 Ratings
    Audience Segmentation & Targeting
    Comparison of Audience Segmentation & Targeting features of Foundry ABM and Salesforce Marketing Cloud
    Feature
    Foundry ABM
    7.0
    1 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    Standard visitor segmentation8.21 Ratings00 Ratings
    Behavioral visitor segmentation6.41 Ratings00 Ratings
    ABM sales intelligence6.41 Ratings00 Ratings
    Intent Data
    Comparison of Intent Data features of Foundry ABM and Salesforce Marketing Cloud
    Feature
    Foundry ABM
    7.3
    1 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    3rd party intent signals7.31 Ratings00 Ratings
    Downstream intent signals7.31 Ratings00 Ratings
    Account identification7.31 Ratings00 Ratings
    ABM Integrations
    Comparison of ABM Integrations features of Foundry ABM and Salesforce Marketing Cloud
    Feature
    Foundry ABM
    8.2
    1 Ratings
    Salesforce Marketing Cloud
    -
    Ratings
    Automated workflow & orchestration8.21 Ratings00 Ratings
    Email & Online Marketing
    Comparison of Email & Online Marketing features of Foundry ABM and Salesforce Marketing Cloud
    Feature
    Foundry ABM
    -
    Ratings
    Salesforce Marketing Cloud
    7.9
    167 Ratings
    WYSIWYG email editor00 Ratings8.1118 Ratings
    Dynamic content00 Ratings7.6149 Ratings
    Ability to test dynamic content00 Ratings7.7108 Ratings
    Landing pages00 Ratings7.8117 Ratings
    A/B testing00 Ratings7.9147 Ratings
    Mobile optimization00 Ratings7.3107 Ratings
    Email deliverability reporting00 Ratings8.2128 Ratings
    List management00 Ratings8.6125 Ratings
    Triggered drip sequences00 Ratings8.191 Ratings
    Lead Management
    Comparison of Lead Management features of Foundry ABM and Salesforce Marketing Cloud
    Feature
    Foundry ABM
    -
    Ratings
    Salesforce Marketing Cloud
    8.3
    121 Ratings
    Lead nurturing automation00 Ratings8.3107 Ratings
    Lead scoring and grading00 Ratings8.3108 Ratings
    Data quality management00 Ratings8.1113 Ratings
    Automated sales alerts and tasks00 Ratings8.699 Ratings
    Campaign Management
    Comparison of Campaign Management features of Foundry ABM and Salesforce Marketing Cloud
    Feature
    Foundry ABM
    -
    Ratings
    Salesforce Marketing Cloud
    7.8
    111 Ratings
    Calendaring00 Ratings8.3100 Ratings
    Event/webinar marketing00 Ratings7.394 Ratings
    Social Media Marketing
    Comparison of Social Media Marketing features of Foundry ABM and Salesforce Marketing Cloud
    Feature
    Foundry ABM
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    85 Ratings
    Social sharing and campaigns00 Ratings8.480 Ratings
    Social profile integration00 Ratings8.036 Ratings
    Reporting & Analytics
    Comparison of Reporting & Analytics features of Foundry ABM and Salesforce Marketing Cloud
    Feature
    Foundry ABM
    -
    Ratings
    Salesforce Marketing Cloud
    8.2
    121 Ratings
    Dashboards00 Ratings8.4115 Ratings
    Standard reports00 Ratings8.4120 Ratings
    Custom reports00 Ratings7.997 Ratings
    Platform & Infrastructure
    Comparison of Platform & Infrastructure features of Foundry ABM and Salesforce Marketing Cloud
    Feature
    Foundry ABM
    -
    Ratings
    Salesforce Marketing Cloud
    7.6
    121 Ratings
    API00 Ratings7.087 Ratings
    Role-based workflow & approvals00 Ratings7.486 Ratings
    Customizability00 Ratings7.4108 Ratings
    Integration with Salesforce.com00 Ratings8.3110 Ratings
    Integration with Microsoft Dynamics CRM00 Ratings8.713 Ratings
    Integration with SugarCRM00 Ratings7.610 Ratings
    Third-party software integrations00 Ratings6.921 Ratings
    User Ratings
    Foundry ABMSalesforce Marketing Cloud
    Likelihood to Recommend
    8.2
    (48 ratings)
    8.1
    (325 ratings)
    Likelihood to Renew
    9.6
    (4 ratings)
    8.1
    (114 ratings)
    Usability
    8.6
    (3 ratings)
    4.1
    (35 ratings)
    Availability
    10.0
    (1 ratings)
    10.0
    (11 ratings)
    Performance
    10.0
    (1 ratings)
    9.6
    (9 ratings)
    Support Rating
    9.1
    (40 ratings)
    7.0
    (36 ratings)
    In-Person Training
    -
    (0 ratings)
    5.0
    (4 ratings)
    Online Training
    10.0
    (1 ratings)
    8.1
    (7 ratings)
    Implementation Rating
    8.6
    (2 ratings)
    3.0
    (17 ratings)
    Contract Terms and Pricing Model
    -
    (0 ratings)
    5.0
    (1 ratings)
    Ease of integration
    10.0
    (1 ratings)
    7.0
    (2 ratings)
    Product Scalability
    9.0
    (1 ratings)
    7.6
    (34 ratings)
    Vendor post-sale
    10.0
    (1 ratings)
    8.0
    (3 ratings)
    Vendor pre-sale
    10.0
    (1 ratings)
    7.0
    (3 ratings)